Marketing Specialist

Canucks Sports & Entertainment (CSE); Abbotsford; On-site; CAD 55,000 - 65,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist to spearhead ticketing campaigns for an exciting sports team. This role involves collaborating with the marketing director and liaising with key stakeholders to ensure campaigns meet business objectives. The ideal candidate will have a solid background in digital marketing and a knack for data-driven decision-making. Join a dynamic team where your creativity and strategic thinking will directly impact the success of marketing initiatives, enhancing fan engagement and driving revenue growth. If you're passionate about sports and marketing, this opportunity is perfect for you.

Qualifications

• 2-3 years experience in marketing or agency role.
• Strong attention to detail and time management skills.

Responsibilities

• Lead ticketing marketing campaigns for Abbotsford Canucks.
• Collaborate with stakeholders to achieve campaign objectives.

Skills

Digital Marketing

Data Analysis

Social Media Marketing

Project Management

Education

Post-secondary degree in Marketing

Diploma in Business Management

Tools

Analytics Tools

Email Marketing Software

Job description

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People Coordinator at Abbotsford Canucks

Position: Marketing Specialist – Abbotsford Canucks

Department:Marketing

Reports to:Director, Marketing

POSITION SUMMARY:

The Marketing Specialist leads the development and execution of all ticketing relating marketing campaigns for the Abbotsford Canucks. As a key member of the Marketing Team, they build effective working relationships with stakeholders and leverage both internal and external resources to deliver campaign objectives.

This role will focus on:

• Partnering with the Director, Marketing on production and execution of all revenue generating marketing campaigns supporting ticketing, membership, and premium products
• Liaising with business leaders to ensure marketing initiatives deliver on business objectives and departmental goals; working with key internal stakeholders to define success, clarify campaign scope, and establish timelines
• Implementing marketing budget for ticketing and premium campaigns, optimizing spend through analytics-driven decisions
• Leveraging in-house and external research and analytics resources to turn data into insights and insights into an advantage
• Building marketing plans that deliver on campaign objectives (i.e., content, message, channel mix, etc.)
• Championing marketing’s ticketing strategy execution and reporting, including deployment of email marketing campaigns, sharing best practices with marketing team to support growth and learning of team
• Using best practices like workback schedules, RACI charts, and project charters to ensure campaigns and collateral are delivered on time, within budget, and at the required level of quality
• Liaising with in-house Content, Design, and Digital teams to build strategic, compelling briefs that deliver desired outcomes (i.e., lead generation, market awareness, fundraising, etc.)
• Ensuring all campaign touchpoints are aligned to overall brand standards and quality expectations

REQUIRED EXPERIENCE AND QUALIFICATIONS:

·Post-secondary degree or diploma in a related field such as marketing or business management

·2-3 years of experience in a similar marketing/agency role

·Solid knowledge of digital marketing tactics, including social media, display, SEM, etc.

·A proven ability to make critical data-driven decisions independently

·Experience prioritizing the use of limited resources to optimize results and efficiency

·Strong attention to detail and exceptional time management and organizational skills

This position will remain open until filled.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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