Marketing & Social Media Coordinator (FT)

Aurora Cultural Centre; Aurora; Vor Ort; CAD 38.000 - 46.000; Vollzeit

Benefits dieser Stelle

Group medical & dental

Employee Assistance Program

RRSP contribution

Paid personal days

Paid vacation days

Paid holidays

Professional development

Zusammenfassung

Aurora Cultural Centre is seeking a Marketing & Social Media Coordinator to support programming across galleries, education and performing arts. Reporting to the Marketing Manager, you will manage social content calendars, copywriting, and coordination with agencies to deliver on campaigns.

This full-time role requires reliability, strong communication, and a passion for the arts. You’ll work Monday to Friday 8:30am-4:30pm with occasional evenings and weekends for events, and you’ll help grow

Qualifikationen

• University degree or College Diploma in Marketing, Communications, Advertising, Digital Marketing and/or Public Relations.
• Experience in arts marketing or nonprofit settings is a plus.
• Strong copywriting and editing skills with attention to brand identity.

Aufgaben

• Assist in implementing marketing plans for all programming.
• Create and publish social media content including posts, reels, and newsletters.
• Coordinate with agencies for digital and print advertising assets.
• Develop monthly and quarterly social media KPI dashboards.
• Help manage outreach events and survey data for KPIs.
• Support recruitment campaigns and digital asset organization.

Kenntnisse

Copywriting

Social media marketing

Content calendar management

Interpersonal communication

Project coordination

Team collaboration

Arts marketing

Ausbildung

University degree or College Diploma in Marketing, Communications, Advertising, Digital Marketing and/or Public Relations

Tools

Canva

Adobe Creative Suite

MS Office / MS 365

Monday.com

Jobbeschreibung

Communications Full Time Aurora, ON $42,000 CAD per year

Join the hardworking and dedicated team delivering exciting arts and culture programs and activities to our community – and beyond. Reporting to the Marketing Manager, the Marketing & Social Media Coordinator supports the marketing for all programming for the Aurora Cultural Centre.

This full-time position requires the successful candidate to be available for Monday – Friday 8:30am-4:30pm with flexibility for evenings and weekends to support events. The successful candidate will possess excellent communication and interpersonal skills, have proven social media, copywriting, be current in arts marketing industry practices and knowledgeable of social media trends and application, well rounded in supporting artistic endeavours, be a generous and compassionate team member, and proficient in handling administrative tasks.

At ACC, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all. We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the Persons with Disabilities, Black, Indigenous, other racialized candidates and/or candidates from the 2SLGBTQIA+ community and anyone who may contribute to the further diversification of the Aurora Cultural Centre. Together we unite and inspire all Canadians to influence and affect the future of our community through the arts.

Context and Summary

The Aurora Cultural Centre is a not-for-profit arts charity that operates out of Aurora Town Square, a cultural complex in a small community north of Toronto. As a resident tenant of the larger venue, we manage and program 2 performing arts spaces, 5 galleries, and multiple education programs in various rooms throughout the venue. The programming is supported by a robust Development department that fundraises to support all programs.

Guided by the Aurora Cultural Centre’s new Strategic Plan and Vision to be a leading cultural centre and artistic hub, the marketing department supports the four main pillars of the Aurora Cultural Centre: Galleries, Education, Performing Arts and Development. The marketing department is principally responsible for the generation of revenues for the Centre and to manage its branding, marketing, communications and advertising functions, through the implementation of a quarterly and annual plan.

This position is one of a team of two professionals reporting to the Centre’s Marketing Manager. The other team member is a Digital Services Specialist.

As with all positions at the Centre, the Marketing & Social Media Coordinator will be required to be flexible and punctual. This position will require the Marketing & Social Media Coordinator to manage multiple projects simultaneously and consistently meet deadlines, and work as part of a team. The Marketing & Social Media Coordinator will be liaising with various members of the staff team on a variety of projects. There may be periods of over-time required from time to time.

The successful candidate would be responsible for the following:

• Overall, the Marketing & Social Media Coordinator assists the Marketing Manager in
• implementation of the Centre’s marketing plans,
• sourcing and management of third-party vendors including the Centre’s Agency of Record and Digital Vendors
• Working closely with the Centre’s Executive Director, pillar managers and the Marketing Manager, develops and publishes a monthly and quarterly social media marketing content calendar.
• Working closely with the Centre’s Marketing Manager and pillar managers,
• implements social media best practices content including:
• leveraging paid and organic posts,
• strengthening the Centre’s storytelling,
• building and sustaining post-event engagement, and
• cross tagging with artists, agents, instructors and influencers.
• creates posts, reels and sharable content for the Centre’s main social media channels, including Facebook, Instagram, You Tube and LinkedIn.
• Working closely with the Centre’s Agency of Record who:
• designs and develops digital marketing and advertising assets for socials, website assets and Centre events,
• designs print advertising and marketing assets such as programs, brochures, reports, event house programs, sponsorship and event signage and reports, banners, postcards, flyers, posters, mailing pieces, etc.
• Working closely with the Centre’s Marketing Manager, develops and publishes a Social Media KPI Dashboard monthly.
• In collaboration with the Town of Aurora and Aurora Library marketing staff, deliver on joint marketing objectives.
• Prepare creative briefs for creative projects as directed by the Marketing Manager in accordance with department policies and practices.
• Coordinates the purchase of print advertising
• Coordinates printing of marketing assets
• Provides copywriting and proofing services to all four pillar managers to ensure accuracy, correctness and consistent use of the Centre’s brand identity in the Centre’s marketing and advertising.
• Designs, writes and develops e-blast creative and organizes email and e-newsletter campaigns using tools like Constant Contact.
• Organizes the materials and supplies needed for outreach events.
• Creates and organizes post-event audience and patron surveys, including the preparation of KPI and management reports.
• Supports recruitment through promotion of job posts and support for paid and volunteer recruiting campaigns.
• Working closely with other pillar and marketing staff, helps maintain an up-to-date, fully indexed digital photo library for the Centre.
• Maintains an up-to-date, fully indexed data base of newsletter subscribers and other lists as needed.
• Attends Performing Arts, Galleries, Education and Development events and provides onsite coverage. Posts pictures and videos to the Centre’s social media channels as needed.
• Continually looks for opportunities to build and improve the Centre’s partnerships with social media influencers and social media networks.
• Tracks the effectiveness and impact of the Centre’s social media marketing activities using a tool like Sprout Social or equivalent.
• Other duties as assigned

Education

• University degree or College Diploma in Marketing, Communications, Advertising, Digital Marketing and/or Public Relations.

Experience

• Prior experience in positions either directly or indirectly relevant to the position is encouraged.

Skills

We recognize that the applicant may not have all of these skills upon application. We welcome a growth mindset is required to grow into the skills for the role.

• Excellent organizational and interpersonal skills.
• Good working knowledge of Canva and/or Adobe Creative Suite.
• Proven copywriting skills
• Experience managing printing projects an asset
• Good working knowledge of Microsoft Office and MS 365.
• Good working knowledge of PM tools such as Monday.com.
• Above average oral and written communications skills.
• The ability to work both independently and as part of a team.
• Good working knowledge of digital advertising dashboards and best practices.
• Personal interest in the Arts and Arts Marketing.
• Excellent knowledge of the Town of Aurora and the changing Aurora and York Region communities
• Growth mindset and strong belief in the merits of lifelong learning and professional development.

How will you create impact?

• By bringing fresh, dynamic ideas to the table
• By contributing to the team with a strong and thoughtful work ethic
• By sharing your knowledge of current trends to help influence the outcomes

How will you fit into the team?

• Being outgoing and adaptable
• Be a resilient and flexible personality as plans can change from day-to-day.
• You are a consummate professional and canrepresentthe Aurora Cultural Centre not just creatively but also in experience, insight, and attitude.

The salary range for this position is $42,000/year. Upon successful completion of a 3-month probation period, the successful candidate will also participate in a full suite of employee benefits including: group medical and dental benefits, an Employee Assistance Program, an employer RRSP contribution, paid personal days, paid vacation days, paid time off for 14 recognized holidays, and professional development opportunities.

Location

In person at Aurora Cultural Centre, located in Aurora Town Square, 50 Victoria Street, Aurora Ontario

Additional information

We are committed to providing a workplace that is inclusive and accessible to all.Should you require accommodation during the staffing process, please do not hesitate to contact us at905-713-1818 or [e-mail]

About the Aurora Cultural Centre

At the Aurora Cultural Centre, we believe that arts, culture, and heritage can play a role in changing our world and our community. This is the fabric that deepens our understanding of our shared experienceandcreates a more compassionate society. Since 2010, the Centre has welcomed the community to create andparticipatein diverse experiences for all ages. We proudly program four vibrant galleryexhibition spaces, a range of instructional classes for children, teens and adults, an eclectic live music series, special familyeventsand summer arts camps. Aurora Cultural Centre website