Coordinator, Marketing (Performing Arts)

Brampton; Brampton; On-site; CAD 91,000 - 102,000; Full time

Job summary

The City of Brampton seeks a Marketing Coordinator (Performing Arts) to support the Performing Arts portfolio, including The Rose Theatre. You will plan and execute audience‑driven campaigns to boost ticket sales, attendance, and brand awareness, working with arts teams, artists, promoters and community partners.

The role blends strategic marketing with creative execution and data‑informed decision making. Experience in arts, culture, entertainment or live events is an asset; flexibility to work

Qualifications

• 3 to 5 years related experience in marketing, public relations, communications.
• Experience directing initiatives in economic development or corporate business development is an asset.
• Experience in a municipal environment is an asset.

Responsibilities

• Support departmental marketing initiatives and develop marketing plans.
• Analyze campaign performance and provide insights for future strategies.
• Coordinate with stakeholders and vendors to implement campaigns.

Skills

Marketing

Public relations

Communications

Customer service

Excellent English

Education

Post-secondary diploma or degree in Communications, Advertising, Sales & Marketing or closely related field

Tools

Microsoft Office

Desktop publishing packages

Job description

Coordinator, Marketing (Performing Arts) - Job Details

Job Opening Number: 107315
Job Requisition Number: 611
Number of Positions: 1
Job Type: Management and Administration
Job Code: Coordinator 5, 35
Department: CORPORATE SUPPORT SERVICES
Division: Corp Support Services External
Hiring Salary Range: $90,670 - $102,004 per annum
Job Grade: 005
Job Status and Duration: Full Time, Regular
Hours of Work: 35 Hour work week
Location: City Hall
Posting Date: November 2, 2026
Closing Date: November 13, 2026

Notice to Internal Applicants: To ensure your application is processed as internal, please submit your application using your City of Brampton work email address.

External and internal applicants are now being considered.

This position will have a dedicated focus on supporting the City of Brampton’s Performing Arts portfolio, including The Rose Theatre. The successful candidate will lead the planning and execution of innovative, audience-driven marketing campaigns to increase ticket sales, grow attendance, strengthen brand awareness and cultivate new audiences. Working collaboratively with performing arts teams, artists, promoters and community partners, this role offers an exciting opportunity to combine strategic marketing, creativity and data-driven insights to elevate Brampton’s vibrant performing arts scene. Experience in arts, culture, entertainment or live event marketing is considered an asset.

Areas of Responsibilities

The purpose of this position is to play a key role in supporting departmental marketing initiatives at the City of Brampton. As a Marketing Coordinator, you will contribute to the development and execution of marketing plans aimed at promoting Brampton's offerings and attracting diverse audiences. Responsibilities include analyzing campaign performance, providing valuable insights for future strategies, and conducting ongoing research to inform decision-making within the Strategic Communications division. The efforts will help drive engagement, enhance brand visibility, and support the city's broader goals.

Marketing activities

Collaborate regularly with the internal divisions to ensure a clear and accurate representation of the department’s vision and direction is apparent in all marketing communications. Supervise the planning and implementation of all marketing, public relations, publications programs to reach pre-determined goals to attract domestic and international businesses and support Council’s strategic objectives. Oversee and maximize marketing campaigns and social media advertising campaigns. Shape the public perception of Brampton through the execution of brand identity in print, publications, electronic media, media relations, public events, and physical spaces. Lead initiatives to achieve overarching strategic goals and further develop marketing strategies. Analyze and evaluate the effectiveness of campaigns and provide detailed analytics reports with learning that impacts subsequent campaigns. Analyze data to further advance targeted marketing Collaborate with the City’s PR and Communication Advisory teams and manage/negotiate with external vendors to increase the local and national profile of the City of Brampton’s brand.

Liaise with stakeholders

Maintain internal and external networks and stay current with marketing best practices. Build and maintain relationships with local business communities, media, municipal staff, and other related organizations as appropriate. Clear understanding of the City as it pertains to its value proposition. This position includes an aspect of relationship building through activities such as corporate visits, advocacy, business and community networking, and alliances with other subject matter experts. Liaises and networks with a range of stakeholders including customers, colleagues, suppliers and partner organizations.

Staff Scheduling and Work Allocation

Ensure proper scheduling and assignment of staff duties. Create and monitor workplace standards for all roles. Provide task assistance and create a healthy team environment. Make certain staff have information, training to meet customer expectations and to comply with all City Human Resource and legislated (i.e. Health & Safety) regulations. Recruit, oversee and provide staff performance evaluations.

Administrative and financial duties.

Provide daily supervision of all delivery aspects of marketing support. Prepare and manage budget expenditures and revenues for Marketing section, including preparation of RFPs and vendor contract management. Develop and report on KPIs in conjunction with management. Ensure all Health & Safety regulations are being met, and that procedures, documentation (i.e. WHMIS) and supplies are in good order.

Management support

Encourage an innovative working environment that enables growth in new technology and marketing practices to ensure the vitality of the City’s marketing programs. Provide regular communication and reports on daily operations, customer and staff incidents, and customer feedback. Identify new opportunities, new technologies and applications for consideration. Provide potential solutions to emerging issues.

Education

• Post-secondary diploma or degree in Communications, Advertising, Sales & Marketing or closely related field

Experience

• 3 to 5 years related experience in marketing, public relations, communications
• Experience in directing and implementing initiatives in economic development or corporate business development, business attraction, marketing promotion; municipal environment an asset

Other Skills and Assets

• Experience using research to develop sound media strategies, promotional plans and concepts
• Experience recruiting and supervising full-time and part-time staff; ability to lead in a team environment that is unionized
• Customer service orientation
• Superior written and verbal communication skills in English
• Computer proficiency in Microsoft office; other desktop publishing packages an asset
• Experience in working with third party advertisers and media agencies

Mandatory Requirements

• Flexibility to work irregular hours, including evenings and weekends

Additional Information

Interview: Our recruitment process may be completed with video conference technology.

**Various tests and/or exams may be administered as part of the selection criteria.

As part of the corporation’s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation. Any changes affecting this position will be communicated as information becomes available.

As part of the application process, applicants will be invited to complete a self identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions. All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable. The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.

The City of Brampton uses email to communicate with applicants for open job competitions. It is the applicant's responsibility to include an updated email address that is checked daily and accepts emails from unknown users. Time sensitive correspondence is sent via email (i.e. testing bookings, interview dates) and it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the employment opportunity and your application will be removed from the competition.

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The City is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you require any accommodations at any point during the application and hiring process, please contact [e-mail] or 905.874.2150 with your accommodation needs, quoting the job opening ID#, job title. Any information received relating to accommodation will be addressed confidentially