Marketing Science Senior Analyst, Business Performance

Critical Mass; Toronto; On-site; CAD 75,000 - 90,000; Full time

Job summary

A leading company in digital strategies is seeking a Marketing Science Senior Analyst to drive insights and enhance client journeys through data analysis. The ideal candidate will have 3-5 years of experience and a knack for turning data into engaging stories. In this role, you'll collaborate with teams, utilize analytics tools like Adobe Analytics and Tableau, and support client success through actionable insights. If you're passionate about digital and data storytelling, join us to shape the digital future.

Benefits

Competitive benefits packages

Vacation and flex days

Early dismissal Fridays

Internal learning and development programs

Enterprise-wide employee discounts

Qualifications

• 3-5 years of experience in digital analytics.
• Expertise in web analytics platforms like Adobe and Google Analytics.
• Proficient in data visualization tools like Tableau or Power BI.

Responsibilities

• Lead the development of measurement strategies for web and app performance.
• Analyze website traffic and user behavior to inform strategies.
• Create dashboards and reports for actionable client insights.

Skills

Analytical Skills

Communication

Data Visualization

Problem Solving

Education

Bachelor’s or Master’s in Statistics, Mathematics, Computer Science, or Business

Tools

Adobe Analytics

Google Analytics

Tableau

Power BI

Python

R

SQL

Job description

As a Marketing Science Senior Analyst, you'll be sleuthing through piles of data to uncover valuable insights that inform our strategies and drive our digital customer experiences to success. You'll be the master of metrics, turning numbers into narratives that guide our clients and customers on their digital journeys. If you're a data wizard with a knack for storytelling and a passion for all things digital, this role is for you!

You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives including measurement and strategy, tracking implementation, reporting and visualization, testing and evaluation, data integration, and statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.

You will:

• Lead the ideation, development, and execution of measurement strategies and frameworks to track website and app performance.
• Dive deep into digital data oceans, analyzing website traffic, user behavior, and campaign performance with the finesse of a seasoned detective.
• Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights.
• Work closely with cross-functional teams to ensure that data is integrated effectively into campaigns and strategies.
• Conduct A/B tests and other experiments to identify opportunities for improvement.
• Collaborate with our creative and strategy teams to uncover hidden gems in the data, turning insights into actionable recommendations that fuel our clients' success.
• Present your findings with flair, transforming complex data sets into compelling stories that captivate clients and colleagues alike.
• Create and maintain data pipelines and visualizations using tools like Tableau or Power BI.
• Challenge the status quo, looking for ways to continuously improve.
• Mentor and support junior team members including Analysts and Associate Analysts.
• Leverage Artificial Intelligence (AI) tools to support day-to-day executions and automate analysis and reporting.

You have:

• A bachelor’s or master’s degree in a relevant field (Statistics, Mathematics, Computer Science, or Business).
• 3-5 years of experience in digital analytics, with a proven track record of unraveling data mysteries and driving actionable insights.
• Proficiency in data visualization tools like Tableau or Power BI.Tableau experience a plus.
• Expertise in web analytics platforms such as Adobe Analytics and Google Analytics, because knowing your bounce rate from your conversion rate is kind of a big deal.Adobe Analytics experience is a plus.
• Experience with tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, etc.).
• Strong analytical skills paired with a creative mindset, because crunching numbers is cool, but turning them into stories is even cooler.
• Excellent communication skills, both verbal and written, because even the most brilliant insights are worthless if you can't articulate them to others.
• Expertise in at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
• Experience with Python, R, SQL, or other business-relevant statistical programming language.
• Experience working within AWS infrastructure (Redshift, S3.) and Google Cloud Platform (GCP).
• Experience with AI tools to support day-to-day executions and automate analysis and reporting.
• High problem-solving skills to move projects forward by actively removing barriers and defining next steps even during ambiguity.
• An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.

What We Offer

• Global maternity and parental leave

• Competitive benefits packages

• Vacation, compassionate leave, personal/sick days, and flex days

• Access to online services for families and new parents

• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

• 13 affinity groups

• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx