Marketing Performance Manager

Lloyds Banking Group; Halifax; Hybrid; CAD 59,000 - 74,000; Full time

Job summary

Join a leading company as a Marketing Performance Manager, where you'll transform data into strategic insights to enhance marketing effectiveness. In a hybrid work environment, you'll work with various teams to assess and optimize marketing performance, ensuring innovative and competitive strategies. A generous benefits package accompanies a competitive salary, reflecting the value placed on your expertise.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Free share schemes

Adaptable lifestyle benefits

30 days’ holiday plus bank holidays

Wellbeing initiatives

Generous parental leave policies

Qualifications

• Proven experience in marketing performance, analytics, or insights role.
• Clear understanding of marketing metrics and measurement frameworks.
• Strategic mindset with ability to communicate complex ideas.

Responsibilities

• Evaluate the impact of marketing activity across all channels.
• Develop measurement frameworks and conduct post-campaign analysis.
• Provide actionable insights to shape future marketing strategies.

Skills

Analytical Skills

Data-driven Decision Making

Marketing Metrics Understanding

Tools

Google Analytics

Adobe Analytics

Excel

Power BI

Job description

Job Title: Marketing Performance Manager.

Salary: £59,850pa to £73,150pa plus an extensive benefits package.

Locations: Halifax, Leeds, Bristol, Chester, or Edinburgh.

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

Do you thrive on turning data into strategic recommendations, with a passion for improving marketing effectiveness?

We’re looking for a commercially minded, insight-led Marketing Performance Manager to join our Brands, Marketing & Experience team. You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post-campaign analysis, and provide actionable insights that help shape future marketing strategies.

You’ll work closely with our analytics, full-funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators.

You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.

About Lloyds Banking Group

We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.

What you’ll need

• Proven experience in a marketing performance, analytics, or insights role.

• Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.

• Experience of designing and evaluating tests and experiments across channels, post-campaign analysis and performance, scenario planning and optimisation of marketing investment.

• Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.

• Strategic, commercial mindset with passion for data-driven decision making and the ability to communicate complex ideas with clarity.

About working for us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We’re committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern.

We’re proud to be a Disability Confident Leader. If you have a disability, you can also apply via our Disability Confident Scheme (DCS). Through the DCS, we guarantee to interview a fair and proportionate number of applicants with a disability, whose application meets the minimum criteria for the advertised job role. We also provide adjustments that are reasonable throughout the recruitment process to reduce or remove barriers for applicants with a disability, long-term health condition or neurodivergent condition. If you’d like an adjustment to the recruitment process just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch.

We’d love to hear from you.