Marketing Partnerships Lead — Loyalty & Growth

Loblaw Companies Limited; Brampton; On-site; CAD 100,000 - 132,000; Full time

Job summary

Loblaw Companies Limited in Canada seeks a Marketing Partnerships Senior Manager to lead EQ Bank collaboration within PC Optimum. The role focuses on strategy, cross-functional execution, and comprehensive campaign management that drives customer growth and value for the Loblaw enterprise.

Reporting to the PC Optimum Marketing Director, you will translate business needs into compelling creative, influence senior stakeholders, and own end-to-end campaigns across paid and owned channels in a

Qualifications

• 6+ years of meaningful work experience in partnership marketing, loyalty marketing, CPG/grocery marketing, or customer-based management role.
• Driven to proactively identify new marketing opportunities supported by business insights to deliver scalable outcomes.
• Strategic and results-oriented with strong analytical skills, with a knack for sharpening the focus of ambiguous challenges.
• Experience in the development of creative/communications, including brand standards, with a keen eye for detail.
• Experience navigating a large matrixed organization independently, with the sense of when to ask for support where needed, with a demonstrated ability to influence outcomes among senior leaders.
• A “do-er”, with a strong entrepreneurial spirit who thrives as an individual contributor.
• Ability to move quickly while developing strong management systems to keep stakeholders involved and informed.
• Strong written and verbal communication to effectively liaise with internal and external stakeholders, building rapport and trust with teams across multiple functions.

Responsibilities

• Lead the marketing strategy for EQ Bank, a key PC Optimum partner, developing and executing annual marketing plans that align shared business objectives and drive customer and business growth.
• Serve as the primary marketing lead for EQ Bank within Loblaw, building trusted relationships with senior internal and external stakeholders and navigating the Enterprise to identify strategic opportunities that advance partnership objectives.
• Develop customer-focused, insight-driven creative briefs to support mass and targeted marketing campaigns that inspire internal and external agencies, considering the appropriate channels and tactics to support the customer throughout their journey.
• Lead the delivery of high-impact paid and owned campaigns that reach millions of customers weekly, ensuring exceptional execution across channels.
• Lead cross-functional collaboration across Loblaw’s grocery and pharmacy divisions, Social Centre of Excellence, Digital Experience Strategy, Digital Messaging, Loblaw Agency, and Loblaw Media to deliver integrated partnership marketing initiatives.
• Own end-to-end campaign management, ensuring effective planning, coordination, and delivery on time, to brand, legal, and business standards.
• Lead post-campaign performance reporting and optimization, translating insights into recommendations that improve effectiveness, efficiency, and future partnership initiatives.
• Proactively identify and pitch insight-led partnership marketing opportunities by staying close to customer, cultural, and competitive trends to drive innovation and growth.
• Support senior leadership on strategic partnership priorities through analysis, recommendations, executive-ready materials, and strong executional follow-through.

Skills

Partnership marketing

Loyalty marketing

CPG marketing

Customer insights

Cross-functional leadership

Stakeholder management

Strategic planning

Job description

Loblaw Companies Limited in Canada seeks a Marketing Partnerships Senior Manager to lead EQ Bank collaboration within PC Optimum. The role focuses on strategy, cross-functional execution, and comprehensive campaign management that drives customer growth and value for the Loblaw enterprise.

Reporting to the PC Optimum Marketing Director, you will translate business needs into compelling creative, influence senior stakeholders, and own end-to-end campaigns across paid and owned channels in a