Marketing Operations Specialist

Morson Canada; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the FinTech industry is looking for a Marketing Operations Specialist to join their dynamic team. The role is crucial for optimizing technology and processes while managing and executing marketing campaigns effectively within a hybrid work environment.

Qualifications

• 2-3 years of marketing automation experience.
• 3-5 years in revenue or marketing operations in B2B SaaS.
• 2-3 years working with Salesforce.

Responsibilities

• Create and execute outbound campaigns within Marketo.
• Manage campaign member data for accuracy and compliance.
• Lead marketing automation efforts across various regions.

Skills

Analytical skills

Problem-solving skills

Project management

Communication skills

Interpersonal skills

Tools

Marketo

Hubspot

Salesforce

Eloqua

Pardot

ABM platforms

Job description

• Contract Duration : 3-6 months, possible temp-hire
• Location : Hybrid preferred- 3 days in office / 2 remote- If required, this job can also be fully remote.
• Office locations : Toronto or Vancouver, Canada / Foster City, CA or Plano TX
• Pay rate : Hourly market rates / T4

We are seeking an experienced and hands-on Marketing Operations Specialist to join our client who are a leader in the FinTech industry. Joining their dynamic Marketing team, the Marketing Operations Specialist will play a crucial role in optimizing and streamlining technology, database, and processes to drive efficiency, effectiveness, and overall program success.

This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy / cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams.

Responsibilities

• Create and execute new outbound campaigns within Marketo.
• Troubleshoot technical issues and collaborate with the team to resolve them.
• Manage campaign member data, including normalization, enrichment, and validation.
• Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations.
• Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion.
• Ensure the alignment of technology, data, and processes to support campaign goals.
• Identify opportunities for process improvement between the Marketing / Sales / Business Development teams and implement streamlined workflows.
• Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes.

Requirements

• Must have 2-3 years of hands-on technical experience with marketing automation systems, Marketo, Hubspot, Eloqua or Pardot.
• 3-5 years of experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment.
• 2-3 years of experience working within Salesforce.
• Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.

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