Marketing Officer Events

Banff Centre for Arts and Creativity; Banff; Hybrid; CAD 56,000 - 59,000; Full time

Benefits offered by this job

Hybrid work environment

Employee Assistance Program

Restaurant discounts

Onsite fitness facility

Pension plan

Job summary

Banff Centre for Arts and Creativity in Banff, AB, is seeking a Marketing Officer, Events, to drive our campus event marketing for ticketed and free events. Reporting to the Marketing Director, you will lead planning, collaboration with designers, digital marketers and content creators, and manage data and community engagement to boost attendance.

The role requires 5+ years of related experience, a communications/marketing degree, and strong budgeting and organizational skills.

Qualifications

• 5+ years of related experience.
• Undergraduate degree or diploma in communications, marketing, public relations, or a related field.
• Experience with arts, entertainment, or events marketing.
• Experience with ticketed event marketing, event planning, destination marketing, post-secondary institutions and/or tour operators is an asset.
• Thorough knowledge of event marketing practices and planning.
• Excellent interpersonal communication and customer service skills.
• Highly motivated; self-starter with the ability to work under broad direction without close supervision.
• Extremely creative with a keen attention to detail.
• Strong organization and project management skills.
• Bilingual (French and English) is an asset.

Responsibilities

• Build and implement event marketing plans, coordinating with designers, digital marketers and content creators.
• Develop budgets for marketing plans and campaigns, track spending and provide reports.
• Create, coordinate and distribute promotional materials and assets for marketing (publications, signage, posters, flyers, ads, emails, digital assets).
• Develop and maintain contact databases for campaigns and events and foster awareness.
• Create and analyze data related to marketing initiatives with the digital marketing team.
• Organize and maintain records and archives of promotional material.
• Lead branding and messaging to position Banff Centre and its venues.

Skills

Event marketing

Budgeting

Campaign management

CRM platforms

MS Office

Email marketing

Social media

French & English

Education

Communications degree

Tools

CRM platforms

Paid digital ads

Email marketing tools

Job description

This is a term position until November 30, 2027.

Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Nations – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

The Marketing Officer, Events drives Banff Centre's event marketing, including ticketed and free events on campus. They are responsible for increasing awareness, driving demand, and generating attendance at Banff Centre's programming events. This includes events under our Banff Centre Presents banner, and events as part of our artistic programs.

Roles And Responsibilities

Reporting to the Marketing Director, below are some key responsibilities:

• Build and implement event marketing plans. This work involves strategic research, drafting and communicating plans, and campaign reporting. Along with plan execution, working with designers, digital marketers, and content to produce campaign material. This work is dynamic across project management and creative writing.
• Develop budgets for marketing plans and campaigns, materials and activities, track spending and provide reports.
• Create, coordinate and distribute promotional materials and other assets for marketing. These materials include publications, signage, posters and flyers, advertisements, emails, digital and social media assets. This work includes engaging the local community directly, using materials as conversation starters.
• Develop and maintain relevant contact databases for the successful implementation of marketing plans. This includes building email demand, along with local and event-specific communities to foster awareness and attendance.
• Create and analyze data related to marketing initiatives, in collaboration with the digital marketing teammates who develop integrated marketing report structure.
• Organize and maintain records and archives of all promotional material produced.
• Show leadership in positioning and branding Banff Centre through implementing key messages and visual identity of Banff Centre, especially regarding event venues and experiences.

Qualifications and Educational Requirements

• 5+ years of related experience is required
• Undergraduate degree or diploma in communications, marketing, public relations, or a related field.
• Experience with an arts, entertainment, or events marketing is required.
• Experience with ticketed event marketing, event planning, destination marketing, post-secondary institutions and/or tour operators is an asset.
• Thorough knowledge of event marketing practices and planning.
• Exceptional customer service skills that focus on understanding the needs of clients, such as programs, services, and administrative areas. Excellent interpersonal communication
• Highly motivated; self-starter with the ability to work under broad direction without close supervision
• Extremely creative with a keen attention to detail
• Strong organization and project management skills with ability to successfully manage multiple tasks and projects
• Flexible and adaptable to changing priorities and tasks
• Proficient with MS Office Suite of products, email marketing, and familiarity with paid digital and CRM platform marketing.
• A team player with excellent interpersonal communication skills.
• Effective problem solver with the ability to seek collaborative and creative solutions
• Bilingual (French and English) is an asset

Special Requirements / Considerations

• This position requires the candidate to be available to work a flexible, irregular schedule and weekends when required to attend performances or events.

Employment Terms and Benefits

• In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6 month probation period.
• This is a term position until November 30, 2027
• The annual salary for this position is between $56,388.80 and $59,196.80, depending on experience, based on working 40 hours per week.
• The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
• Benefits of working at Banff Centre are:
• Employee Assistance Program
• Hybrid work environment (3 days in the office, 2 days remote)
• Staff cafeteria and restaurant discounts
• Onsite fitness facility at a discounted rate – first month free for new staff!

Application Process

• We are accepting applications for the Marketing Officer position until a suitable candidate is found.
• Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
• Visa requirements: Banff Centre is unable to assist candidates in obtaining Canadian work authorization. Candidates must be legally eligible to work in Canada.

Commitment to Diversity

Banff Centre for Arts and Creativity is committed to creating an equitable, diverse, and inclusive campus for students, faculty, staff and visitors. Guided by our values, Banff Centre is rooted in Alberta with provincial, national and global impact. Our strength arises from inclusion; the diversity of people, ideas, perspectives, and cultural backgrounds in our work and team. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression to apply.

Privacy Statement

Banff Centre is a public body pursuant to the Protection of Privacy Act (Alberta) (“POPA”) and the Access to Information Act (“ATIA”). All of your personal information collected by Banff Centre, including personal information collected through third-party contractors or platforms, in relation to the creation of your candidate profile and submission of a job application, is collected pursuant to section 4(c) of POPA for the purpose of administering your candidate profile, evaluating your eligibility for a position(s) at Banff Centre, and communicating with you about your application. Your personal information may be disclosed, as required, pursuant to ATIA or other applicable law, to satisfy reporting requirements, or for statistical, funding, planning or research purposes.

If you have any questions about the collection, use or protection of this information, please contact the Privacy Coordinator at [e-mail], 107 Tunnel Mountain Drive, Box 1200, Banff Alberta, T1L 1H5, 403.762.6100.