Marketing Manager, Visual Content and Design

Fairmont Hotels & Resorts; Municipality of Jasper; On-site; CAD 67,000 - 72,000; Full time

Benefits offered by this job

Salary not disclosed

Staff accommodation on-site

Employee meals

Comprehensive benefits

Pension plan

Travel discounts

Staff perks

Job summary

Fairmont Jasper Park Lodge in Alberta seeks a visually driven Marketing Manager with expertise in graphic design and content creation to shape and elevate storytelling for luxury campaigns.

You will lead print/digital asset production, collaborate with photographers and agencies, and align visuals with the resort's repositioning across channels to enhance guest experiences.

Qualifications

• 3-5 years of experience in graphic design, visual content creation, or marketing—ideally in luxury hospitality, travel, or lifestyle brands.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier Pro), Canva, and Microsoft 365.
• Solid understanding of branding principles and luxury aesthetics.
• Hands-on experience with CMS platforms (WordPress, WIX, Adobe Experience Platform), email platforms, and social media management tools.
• Excellent visual storytelling and layout skills; motion graphics or video editing skills are a plus.

Responsibilities

• Lead development of visual content across print and digital platforms, maintaining brand alignment.
• Produce marketing collateral, video content, photography, social assets, and signages.
• Support luxury positioning and renovation storytelling through visuals.
• Collaborate with photographers, videographers, and agencies to maintain a world-class aesthetic.
• Manage and curate the creative asset library across touchpoints.
• Design and optimize assets for digital campaigns, websites, OTA listings, and paid ads.
• Drive social engagement with visuals for Instagram, Facebook, LinkedIn, TikTok, and X.
• Create presentations and collateral for internal and external stakeholders.

Skills

Graphic design

Visual content creation

Brand storytelling

Copywriting

Photo/video coordination

Tools

Adobe Creative Suite

Canva

Microsoft 365

WordPress/WIX

Video editing

Job description

Company Description

Experience luxury, adventure, and the great outdoors at Fairmont Jasper Park Lodge; where the stunning Canadian Rockies are your backyard. Take your career to new heights while surrounded by breathtaking landscapes, world-class hospitality, and endless opportunities to explore. This is more than just a job, it's a chance to live, work, and thrive in a place like no other. Join us and make every day an unforgettable adventure!

Job Description

We are seeking a visually driven Marketing Manager with a strong foundation in graphic design and content creation to bring our storytelling to life. You'll play a key role in shaping the resort's creative output by developing beautiful, brand-aligned assets that support campaigns, elevate our digital presence, and visually express our repositioning journey. If you thrive at the intersection of design, strategy, and storytelling, we want to hear from you.

What You Will Be Doing

Reporting to the Director, Marketing, responsibilities and essential job functions include but are not limited to the following:

Graphic Design & Brand Visuals

• Lead the development of all visual content, ensuring creative consistency and brand alignment across platforms


• Create compelling visual content across print and digital platforms, leading the production of marketing collateral, video content, photography, social media assets, email creative, signage, menus, brochures, and other guest-facing communications.


• Support resort-wide initiatives with visually compelling materials that reflect luxury positioning and renovation milestones


• Collaborate with photographers, videographers, and creative agencies to maintain a refined, world-class aesthetic


• Manage and maintain the resort’s photography, video, and creative asset library while ensuring a consistent visual identity and brand standards across all print, digital and guest-facing touchpoints

Digital Marketing & Content Strategy

• Design and optimize creative assets for digital campaigns, hotel websites, OTA listings, and paid advertising


• Enhance the visual appeal of our digital channels to drive engagement and increase conversion


• Partner with the Regional Digital Marketing Team and Revenue Management to ensure creative assets align with performance goals

Social Media & Campaign Support

• Design and curate engaging visual content for social platforms including Instagram, Facebook, LinkedIn, TikTok, and X


• Support social media activations through stories, reels, and branded visuals


• Track visual engagement performance and iterate on content to improve reach and impact


• Event Marketing & Visual Storytelling


• Support the visual marketing of property activations, culinary events, seasonal campaigns, and luxury guest experiences


• Assist in documenting and showcasing influencer stays and press events through curated visual assets


• Create visually impactful presentations and marketing collateral for internal and external stakeholder

Qualifications

• 3-5 years of experience in graphic design, visual content creation, or marketing—ideally in luxury hospitality, travel, or lifestyle brands


• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier Pro), Canva, and Microsoft 365


• Solid understanding of branding principles and luxury aesthetics


• Hands-on experience with CMS platforms (WordPress, WIX, Adobe Experience Platform), email platforms, and social media management tools


• Excellent visual storytelling and layout skills; motion graphics or video editing skills are a plus


• Demonstrated ability to balance overlapping creative requests from multiple stakeholders while delivering high-quality work on time and on brand.


• Strong copywriting and content ideation skills considered an asset


• GA4 or digital marketing certifications are an advantage


• Flexible and collaborative mindset, with a strong eye for detail and design trends


• Willingness to work evenings and weekends to support special events and activations

Job Perks & Benefits

Join our team and enjoy a range of exclusive colleague perks, including complimentary upgrades, extended stays, discounted stays across Fairmont & Raffles properties, special dining and wellness discounts, and added luxuries to enhance your experience. We believe in taking care of our team, ensuring that your hard work is rewarded with exceptional benefits. In addition,

What Is In It For You

• Annual salary of $67,000 to $72,000


• Subsidized staff accommodation provided on-site for full time status employees


• One complimentary meal per shift in our staff cafeteria


• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics for full time permanent status employees


• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees


• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide


• Access to the Mountain Explorer Travel Program - exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Banff & Whistler


• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Jasper Park Lodge Golf Courses.

We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: [e-mail]