Marketing Manager of Hershey & Oh Henry

Hershey Company; Mississauga; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the confectionery industry is seeking a Marketing Manager to oversee brand growth for Hershey & Oh Henry. The role involves developing marketing strategies, collaborating with teams, and managing budgets. Join a culture that values growth and community impact.

Benefits

Flexible work environment and schedule

Casual dress policy

Corporate social responsibility programs

Health and wellness reimbursement

Rewards and recognition programs

Qualifications

• At least 5 years of progressive brand management experience in packaged goods.

Responsibilities

• Develop and implement annual business reviews and marketing plans.
• Lead brand building initiatives, including promotions and advertising.
• Manage the brand’s annual operating plan, including budgeting and financial forecasting.

Skills

Leadership

Strategic Thinking

Analytical Skills

Communication

Interpersonal Skills

Education

Business degree

Job description

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Marketing Manager of Hershey & Oh Henry

Posted Date: May 13, 2025

Requisition Number: 124956

Job Title:

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees make impactful changes daily. We seek thinkers, leaders, and challengers—people who initiate and make a true impact. At Hershey Canada, we balance autonomy with support. Our managers foster your career aspirations and empower growth with resources like e-learning, coaching, and cross-functional projects. Hershey’s people-focused culture makes our environment so sweet.

Major Canada brands include OH HENRY!, HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, SKOR, CHIPITS, and ICEBREAKERS.

Hershey Canada is proud to be recognized on Forbes' Top Five Best Employers 2024 and 2025, and as one of Canada’s Most Admired Cultures 2021-2023. We’ve been named a Greater Toronto Top Employer for six consecutive years and a Great Place to Work for 2023-2025.

We are committed to making a difference in our communities, a core part of our heritage and identity.

How will you fit in?

As a Marketing Manager for Hershey & Oh Henry, you will lead the brand’s growth and health, overseeing internal and external teams to execute strategies flawlessly.

What will you do?

• Develop and implement annual business reviews and marketing plans based on analysis and consumer insights.
• Collaborate with research teams to gather consumer insights and take action.
• Lead brand building initiatives, including promotions and advertising, capturing learnings for future activities.
• Drive new product development and commercialization to foster brand growth.
• Manage the brand’s annual operating plan, including budgeting, SKU management, financial forecasting, and reporting.
• Work closely with cross-functional partners in customer marketing and sales to align strategies.

Skills, Knowledge, and Education

• Business degree or equivalent experience in marketing or related field.
• At least 5 years of progressive brand management experience in the packaged goods or similar industries.
• Strong leadership, teamwork, strategic thinking, and analytical skills.
• Excellent presentation, communication, and interpersonal skills.
• Solid understanding of financial statements and accounting principles.
• Proven success in leading agencies and executing impactful marketing campaigns.

Benefits and Perks

• Flexible work environment and schedule.
• Casual dress policy, including jeans.
• Corporate social responsibility programs.
• Health and wellness reimbursement, along with other benefits.
• Rewards and recognition programs.
• Work for a top employer in Canada and the GTA.
• Exposure to premium chocolate and confectionery products.

Location

The Hershey Canada head office is LEED-certified, reflecting Hershey’s commitment to teamwork, productivity, and sustainability.