Marketing Manager - NFP

Ascend FS; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Ascend Fundraising Solutions is seeking a Marketing Manager - NFP to own the marketing engine for our nonprofit partner vertical, including raffles and fundraising programs run by charities.

The role is an individual contributor, coordinating with email, paid media, and creative teams to plan, execute, and report on campaigns with consistency across a diverse partner roster.

Qualifications

• Experience managing marketing campaigns across multiple channels for nonprofit partners.
• Ability to plan and coordinate email, paid media, and creative assets.
• Experience pulling and presenting performance data across channels.
• Solid understanding of fundraising sector and donor behavior.

Responsibilities

• Own end-to-end campaign calendar for NFP partners from kickoff to wrap-up.
• Coordinate with channel leads to scope, schedule, and deliver assets.
• Monitor in-flight performance and flag optimization opportunities.
• Serve as the connector between partner teams and internal marketing execution.

Skills

Campaign management

Email marketing

Analytics & reporting

Cross-channel marketing

Fundraising knowledge

Tools

GA4

Meta Ads Manager

Email marketing platforms

Job description

Ascend Fundraising Solutions is looking for a Marketing Manager - NFP to own the marketing engine behind our Non-For-Profit partner vertical — including 50/50 raffles, Catch the Ace and other related programs run by non-profit / charitable organizations.

This is an individual-contributor role at the center of the vertical, not a people-management position: you won't have direct reports, but you'll coordinate closely with channel leads (email, paid media, creative, analytics) to make sure every NFP campaign is planned, executed, optimized, and reported on with consistency and rigor across a diverse partner roster.

What You’ll Do

Campaign Oversight

• Own the end-to-end campaign calendar for NFP partners, from kickoff through wrap-up
• Partner with channel leads to ensure deliverables (email sends, paid media, landing pages, creative assets) are scoped, scheduled, and delivered on time
• Monitor campaign performance in-flight and flag optimization opportunities to the right channel owner
• Serve as the connective tissue between partner-facing account/client teams and internal marketing execution

Reporting

• Lead marketing reporting for the NFP vertical — build and maintain the reporting cadence partners and internal stakeholders rely on
• Work with channel leads to ensure inputs roll up into complete, accurate, and timely reports
• Standardize reporting formats and KPIs across NFP partners so performance is comparable program-over-program
• Surface trends, wins, and risks to the Marketing Lead and partner-facing teams

Vertical Ownership

• Act as the internal subject-matter expert on what makes NFP/fundraising marketing distinct from broader campaign work
• Bring fundraising industry context (donor behavior, giving cycles, regulatory considerations) into campaign planning and channel strategy

What You’ll Need

• Experience as a marketing manager, campaign manager, or similar generalist marketing role, with the ability to plan and coordinate across email, paid media, and creative
• Solid understanding of the fundraising/non-profit sector; experience with hospital foundations preferred
• Comfort owning reporting: pulling, checking, and presenting performance data across multiple channels and partners
• Working knowledge of core marketing tools (email marketing platforms, GA4, and Meta Ads Manager, or equivalent platforms)
• Strong organizational skills — this role touches many partners and campaigns in parallel, so prioritization and follow-through matter
• Clear written and verbal communication; comfortable presenting results to partners and internal stakeholders
• Familiarity with Canadian raffle/lottery or gaming compliance considerations is an asset

Nice to Have

• Direct experience working with or for a hospital foundation, sports foundation, or other charitable fundraising organization
• Exposure to regulated charitable gaming industry

Interview Process

The expected Timeframe for the recruitment process is up to 4 weeks.

We thank all candidates for applying, only those applicants moving forward in the recruitment process will be contacted.

Ascend FS is committed to diversity, equity, and inclusion. We encourage applications from all qualified candidates, including those with lived experiences related to the populations we serve.

We are committed to ensuring accessibility for persons with disabilities by identifying, removing and preventing barriers to promote the rights of all persons and to build and create an inclusive and accessible working environment, in accordance with the provisions of the Ontario Human Rights Code (the “Code”) and the Accessibility for Ontarians with Disabilities Act, 2005 (the “AODA”).

We fully support the intent of the AODA and its goal of achieving accessibility for Ontarians with disabilities with respect to Customer Service, Information and Communications and Employment.

Should you require accommodation at any stage during the recruitment process please contact [e-mail]