Marketing Manager II, Media Excellence

Instacart; Nova Scotia; Hybrid; CAD 121,000 - 128,000; Full time

Benefits offered by this job

New hire equity grant

Annual refresh grants

Job summary

Instacart is seeking a seasoned Marketing Operations professional to design and own the core mechanics of how the media team plans, executes, and optimizes work. You will drive scalable processes across budgeting, reporting, and automation, while leading cross-functional operating rhythms and stakeholder communications.

This remote Canada role offers equity grants and annual refresh grants, with a Flex First policy and Alberta/Ontario/BC/Nova Scotia hiring.

Qualifications

• 7 to 10+ years in Marketing or Media Operations or related field.
• Senior IC with ownership over cross-functional operating systems.
• Fluency in program management, workback schedules, risk management.
• Systems mindset with ability to standardize templates and drive adoption.
• Experience with media planning, intake, prioritization and execution at scale.
• Strong written communication and leadership-ready materials.
• Analytical fluency with performance metrics and financial concepts.

Responsibilities

• Design and own the core mechanics of how the media team plans, executes, and optimizes work.
• Redesign planning frameworks, templates, and cadences across the team.
• Develop a scalable media operating system with budgeting, reporting, and automation.
• Simplify intake, automation, and workflow tooling with AI-enabled solutions.
• Lead cross-functional operating rhythms and communications with stakeholders.

Skills

Marketing operations

Program management

Cross-functional leadership

Written communication

Analytical thinking

Media tech stacks

Tools

PM tooling

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

Media is one of Instacart's most powerful growth levers, and the team is actively evolving its operating model to serve multiple lines of business through a mix of in-house and agency-managed media. Without strong operating infrastructure, the media team risks spending its time on coordination and manual workarounds rather than strategy, innovation, and campaign performance. This role exists to design, own, and continuously improve the core mechanics of how the media team plans, executes, and optimizes work. Twelve months from now, the media team will operate with a clear, scalable, and trusted operating system that makes it easy to do great work without reliance on tribal knowledge.

What you’ll cook up in your first year

• Media's planning frameworks, templates, and cadences are redesigned and adopted across the team, driving clarity and accountability in annual and quarterly planning cycles.
• A scalable media operating system is in place: budget pacing, performance reporting, campaign enablement, and process automation are governed by clear standards and a maintained roadmap.
• Intake, automation, and workflow tooling are simplified and reliable, with manual double-entry eliminated through well-scoped AI and automation solutions.
• Cross-functional operating rhythms, including business reviews and integrated campaign program management, run with transparent workback schedules, strong stakeholder communication, and consistent follow-through.
• Change management for new systems and processes is executed effectively, with documentation, training, and communication plans that drive adoption across media and partner teams.

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• 7 to 10 or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field within complex, cross-functional organizations.
• Demonstrated experience as a senior individual contributor with real decision authority and ownership over cross-functional operating systems.
• Fluency in program management: workback schedules, risk management, project velocity, and hands‑on ownership of project management tooling for non-technical teams.
• Systems mindset: proven ability to take fragmented or inconsistent processes and make them clearer, simpler, and more reliable, with a track record of building standardized templates and driving adoption across multiple teams.
• Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media tech stacks.
• Excellent written communication and structured thinking, with the ability to turn complex inputs into crisp narratives and leadership-ready materials.
• Analytical fluency: comfortable working with performance metrics and basic financial concepts, and able to pressure-test assumptions and identify gaps.

Optional garnishes (Preferred Qualifications)

• Practical experience using automation and AI tools to streamline workflows, such as meeting prep, intake triage, and template population.
• Experience in retail, consumer tech, or marketplace businesses.

#LI‑Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$121,000 — $127,500 CAD