Marketing Manager II, Media Excellence

EngineersOfAI; Canada; Hybrid; CAD 90,000 - 135,000; Full time

Job summary

Instacart in Canada is seeking a senior leader to design and own core media operations systems, enabling scalable planning, budgeting, and optimization across business lines.

You will collaborate with marketing, product, and finance to drive automation, standardized templates, and governance, while balancing speed and quality within a flexible work environment.

Qualifications

• 7 to 10+ years of experience in Marketing or Media Operations, Program Management, or a closely related field.
• Senior individual contributor with real decision authority and ownership over cross-functional operating systems.
• Fluency in program management: workback schedules, risk management, project velocity, and hands-on ownership of project management tooling for non-technical teams.
• Systems mindset: ability to standardize processes and drive adoption across teams.

Responsibilities

• Redesign planning frameworks and cadences across the team for annual and quarterly planning.
• Establish a scalable media operating system with budget pacing, reporting, and automation.
• Simplify intake, automation, and workflow tooling with AI-enabled solutions.
• Coordinate cross-functional operating rhythms with transparent schedules and strong stakeholder communication.
• Drive change management with documentation and training to adoption across media and partner teams.

Skills

Program management

Media operations

Cross-functional collaboration

Stakeholder communication

Systems thinking

Change management

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

Media is one of Instacart's most powerful growth levers, and the team is actively evolving its operating model to serve multiple lines of business through a mix of in-house and agency-managed media. Without strong operating infrastructure, the media team risks spending its time on coordination and manual workarounds rather than strategy, innovation, and campaign performance. This role exists to design, own, and continuously improve the core mechanics of how the media team plans, executes, and optimizes work. Twelve months from now, the media team will operate with a clear, scalable, and trusted operating system that makes it easy to do great work without reliance on tribal knowledge.

What you’ll cook up in your first year

• Media's planning frameworks, templates, and cadences are redesigned and adopted across the team, driving clarity and accountability in annual and quarterly planning cycles.
• A scalable media operating system is in place: budget pacing, performance reporting, campaign enablement, and process automation are governed by clear standards and a maintained roadmap.
• Intake, automation, and workflow tooling are simplified and reliable, with manual double-entry eliminated through well-scoped AI and automation solutions.
• Cross-functional operating rhythms, including business reviews and integrated campaign program management, run with transparent workback schedules, strong stakeholder communication, and consistent follow-through.
• Change management for new systems and processes is executed effectively, with documentation, training, and communication plans that drive adoption across media and partner teams.

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• 7 to 10 or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field within complex, cross-functional organizations.
• Demonstrated experience as a senior individual contributor with real decision authority and ownership over cross-functional operating systems.
• Fluency in program management: workback schedules, risk management, project velocity, and hands-on ownership of project management tooling for non-technical teams.
• Systems mindset: proven ability to take fragmented or inconsistent processes and make them clearer, simpler, and more reliable, with a track record of building standardized templates and driving adoption across multiple teams.
• Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media tech stacks.
• Excellent written communication and structured thinking, with the ability to turn complex inputs into crisp narratives and leadership-re