Marketing Manager, Global Retirement

Manulife Financial; Quebec; Hybrid; CAD 69,000 - 117,000; Full time

Job summary

A leading financial services company seeks a Marketing Manager for its Global Retirement Marketing Team in Quebec. This role involves developing and executing digital marketing strategies to enhance brand awareness and drive better retirement outcomes. The ideal candidate should have a strong marketing background and be bilingual in English and French.

Benefits

Health and Dental Benefits

Retirement Savings Plans

Flexible Work Environment

Qualifications

• 3-5+ years of marketing experience.
• Strong verbal and written communication skills.
• Bilingual (French & English) is required.

Responsibilities

• Develop B2C marketing initiatives leveraging a multi-channel digital-first approach.
• Support the content marketing calendar and drive awareness through digital channels.
• Create and execute marketing campaigns by leading cross-functional teams.

Skills

Project Management

Digital Marketing

Bilingual Communication

Content Management

Tools

Marketing Automation Tools

Digital Platforms

Job description

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they are on their financial journey.

As a Marketing Manager, you will lead and support pivotal digital initiatives related to brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns and marketing-related event activity. Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives to support the North American retirement business.

Position Responsibilities:

Marketing Strategy

• Develop B2C marketing initiatives that help drive better retirement outcomes leveraging a multi-channel digital-first approach, increasing brand awareness, educate and engage members of group retirement plans.

• Support the content marketing calendar and corresponding amplification through relevant channels.

• Drive awareness, consideration and acquisition through various digital channels, including email marketing, thought leadership content and social media.

• Create and execute marketing campaigns and initiatives by leading cross-functional teams including creative, compliance, editorial, digital marketing, translation, product and both external and internal communications.

Operational Efficiency

• Support and readily adapt to marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire marketing organization with a digital-first mentality.

• Seek and implement innovative and automated processes to enable marketing to focus on high value functions while identifying and showcasing automation savings to the organization.

• Oversee the creation and distribution of engaging content and marketing materials.

• Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.

Digital Strategy and governance

• Maintain marketing collateral and related digital information on retirement websites, social media, and internal and external collaborative platforms (i.e. SharePoint, Seismic, JIRA).

• Contribute to the formulation of timely reports with relevant analysis based on data from various sources, including digital marketing campaigns.

• Utilize marketing automation, marketing technology, and tools, to create campaigns and track outcomes.

Required Qualifications:

• 3-5+ years of marketing experience

• Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.

• Excellent verbal and written communication skills.

• Bilingual (French & English) is required - The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.

Preferred Qualifications:

• Knowledge of the financial services industry and group retirement market is a plus.

• Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive / optimize compelling marketing campaigns

• Comfortable in both challenging technical and interpersonal environments

• Strong negotiating skills & self-motivated/ambitious

• Detail-oriented with a critical eye for quality.

• Results-oriented and execution-focused within a fast-paced environment

• Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done.

• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape.

• Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, DOMO Analytics, Cvent, and Microsoft suite is an asset.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-WAM

#LI-HYBRID

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽https://www.manulifeim.com/institutional/tw/en.

宏利是平等機會僱主

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 [e-mail]。

Referenced Salary Location

Montreal, Quebec

Working Arrangement

混合式

Salary range is expected to be between

$69,750.00 CAD - $116,250.00 CAD

If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.