Marketing Manager, Digital & Performance

Pomeroy Lodging; Alberta; On-site; CAD 70,000 - 100,000; Full time

Job summary

Pomeroy Lodging seeks a Marketing Manager, Digital & Performance to elevate brand awareness and drive guest engagement through digital strategies. This role requires a strategic thinker with over 5 years in digital marketing, adept in analytics and budget management. Join a collaborative team in Calgary and contribute to innovative hospitality marketing.

Qualifications

• 5+ years of digital marketing experience with 2+ in leadership.
• Strong knowledge of digital marketing tools and CRM/email tools.
• High proficiency in Excel and PowerPoint.

Responsibilities

• Lead execution of digital marketing strategies and campaigns.
• Manage digital advertising and collaborate with SEO agency.
• Oversee budget management for digital media.

Skills

Digital Marketing

Data-Driven Marketing

SEO

CRM Tools

Analytics

Budget Management

Collaboration

Education

Post-secondary education in Marketing, Business, or related field

Tools

GA4

Google Ads

Meta Ads Manager

CMS Platforms

SEO Tools

Power BI

Job description

Job Posting: Marketing Manager, Digital & Performance
Location: Calgary, AB | Full-Time | Corporate Office

About Us
At Pomeroy Lodging, we believe in creating exceptional experiences through a family of brands that include hotels, resorts, and spas. We are guided by our core values—Family, Quality, Honesty, Winning, and Industry—and we’re looking for a digital marketing leader who shares our passion for excellence.

Your Opportunity
We are seeking a Marketing Manager, Digital & Performance to lead the execution of digital strategies that drive guest engagement, increase conversion, and elevate brand awareness across our diverse portfolio. Reporting to the Corporate Director of Marketing, this role is ideal for a strategic thinker with a hands-on approach and a passion for data-driven marketing.

What You’ll Do

• Digital Marketing Strategy & Execution

  • Lead CRM/email campaigns including automated journeys and transactional communications

  • Manage website and guest app content to optimize UX, SEO, and conversion

  • Oversee digital advertising efforts (PPC, paid social, display, programmatic)

  • Collaborate with SEO agency to grow organic traffic

• Analytics & Reporting

  • Manage CRM, CMS, and analytics tools to ensure accurate performance tracking

  • Maintain email marketing calendar aligned with strategic initiatives

  • Implement campaign tagging and performance measurement standards

• Campaign Collaboration & Optimization

  • Align messaging across marketing and creative teams

  • Coordinate landing page development and optimize content

  • Participate in post-campaign reviews to drive improvement

• Vendor & Budget Management

  • Manage digital media budgets and ensure spend efficiency

  • Serve as day-to-day liaison with digital and SEO agencies

• Live Our Core Values

  • Deliver high-quality work with integrity and accountability

  • Embody and uphold our values in every interaction and deliverable

What You Bring

• 5+ years of digital marketing experience, including 2+ years in a leadership role

• Background in hospitality, travel, or multi-brand environments preferred

• Post-secondary education in Marketing, Business, or related field

• Strong knowledge of GA4, Google Ads, Meta Ads Manager, CRM/email tools

• Experience with CMS platforms, SEO tools, and campaign tagging

• High proficiency in Excel and PowerPoint; Canva and project management tools a plus

• Experience with Power BI or similar tools is an asset

Work Environment
This role is based at our Calgary Corporate Office and involves a fast-paced, collaborative environment. Occasional evening, weekend, or holiday work may be required to support campaign deadlines. Travel may be required.

Apply Today
If you’re passionate about digital performance, results-driven, and thrive in a team-oriented environment, we’d love to hear from you. Join us and help shape the future of hospitality marketing at Pomeroy Lodging.