Marketing Manager: Brand, Digital & Campaigns

Doman Building Materials Group Ltd; London; On-site; CAD 75,000 - 94,000; Full time

Job summary

Ivey Business School Foundation in London, Ontario, is seeking a Marketing Manager to lead integrated marketing strategies across digital, content, and events for Ivey Publishing. You will guide brand messaging, manage a team, and collaborate with agencies to maximize reach and revenue.

The role combines hands-on copywriting and basic video edits with budget forecasting, ROI analysis, and cross-functional coaching to drive impact across campaigns and channels.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Five (5) years of experience in progressively responsible marketing roles with focus on brand strategy, digital marketing, and audience engagement.
• Experience in higher education, publishing, or B2B marketing is an asset.

Responsibilities

• Develop, manage and execute integrated marketing strategies across digital and offline channels.
• Oversee campaigns, collaborate with agencies, and align content with brand goals.
• Write and edit email/social copy and produce basic video edits to support content needs.
• Manage marketing budget, forecasting, ROI analysis and reporting.
• Lead and mentor a high-performing marketing team aligned with growth goals.

Skills

Brand management

Digital marketing

Content creation

Campaign execution

Leadership

Copywriting

Video editing

CRM & automation

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Tools

Canva

Adobe Express

CapCut

CRM tools

Job description

Ivey Business School Foundation in London, Ontario, is seeking a Marketing Manager to lead integrated marketing strategies across digital, content, and events for Ivey Publishing. You will guide brand messaging, manage a team, and collaborate with agencies to maximize reach and revenue.

The role combines hands-on copywriting and basic video edits with budget forecasting, ROI analysis, and cross-functional coaching to drive impact across campaigns and channels.