Marketing Manager, Beauty

Dyson GmbH; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Dyson seeks a Marketing Manager to lead our Beauty business in Canada. This role involves executing comprehensive marketing strategies, managing budgets, and collaborating with various teams to launch products successfully in a competitive market. Ideal candidates will have substantial experience in brand marketing and a passion for consumer products, particularly in the luxury segment.

Benefits

Company Paid Life Insurance

Short-Term and Long-Term Disability

Competitive Paid Time Off

Generous Maternity Leave Program

Qualifications

• 5-7 years of experience in strategic brand marketing.
• Experience managing P&L, media and budgets.
• Strong collaboration skills with cross-functional teams.

Responsibilities

• Develop and execute marketing plans to drive sales growth.
• Manage category budget and deliver against top- and bottom-line objectives.
• Evaluate ROI of marketing campaigns and adjust plans accordingly.

Skills

Analytical

Problem Solving

Creativity

Flexibility

Communication

Team Player

Entrepreneurial Spirit

Project Management

Influencing Skills

Education

5-7 years in strategic brand marketing

Experience with consumer products/retail

CPG background preferred

Job description

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people.Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the role

A Marketing Manager with Dyson is a fully dedicated business leader, shaping the future of the Dyson Beauty business in Canada. As a Marketing leader, the Marketing Manager will take part in a complete marketing experience while leading every facet of a product or a project’s journey including: positioning, competitive analysis, feature prioritization and external communications, helping to shape the brand and help it grow. Ability to work seamlessly with cross-functional teams across Sales, PR/Communications, Legal, Graphics, Retailing Marketing, Global Product & Commercial teams and more is essential. The role’s major function is to help facilitate our category launches from conception through execution in a highly competitive market, leading new marketing campaigns in close partnership with internal creative and media teams, and supporting the Marketing Director and broader Canadian team.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes

Develop innovative and non-traditional ways to go to market to support brand objectives

Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels

Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.

Work effectively with the Global team to ensure that there is alignment wherever possible and sensible

Canadian leadership team with management of category P&L; delivering against top- and bottom-line objectives

Manage all aspects of bringing new products and technology to market to ensure successful launches

Be the internal champion for the product

Drive organizational training to ensure internal understanding and advocacy of the technology

Lead internal sales presentations to ensure retail success

Partner with Retail team to track and analyze in-market implementation

Evaluate ROI of marketing campaigns and adjust plans as necessary

Own and drive the category against budget

Partner with Finance to shepherd the annual marketing planning and budgeting process for assigned category

Manage the category budget, including brand building and retail marketing investments and plans throughout the year

Fulfill other duties as required

Relish the opportunities to pick up new activities that fall broadly in the purpose of the role

Fix things that need fixing

Identify problems and find solutions

Other Requirements

Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed

Be passionate about the product; this person should be passionate about Beauty, Dyson, technology and engineering.

Project management skills; this person must be able to manage budgets and deadlines – and plan, achieve and evaluate results individually and through others.

Analytical; this person must be able to evaluate available data and apply it to optimizing campaign and commercial strategies

Ability to travel occasionally as required.

About you

5-7 years of equivalent work experience in strategic brand marketing at a manager level and experience with consumer products and/or retail required.

A CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.

Experience managing P&L, media and budget required.

Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.

Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions.

Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.

Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.

Creativity; this person needs to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously.

Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)

• Short-Term and Long-Term Disability

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time

• Generous Maternity Leave Program

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at [e-mail] for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at [e-mail]