Marketing Manager - B2B SaaS, Launch-Driven, Hybrid

Onevest; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Culture of collaboration

Vacation 4 weeks

Hybrid work environment

Health plan

Job summary

OneVest is seeking a Marketing Manager to join a small, high-output marketing team and drive product marketing, content, and go-to-market execution. You will craft messaging, support launches, build case studies and web copy, and translate OneVest’s product into buyer-friendly language for financial institutions.

You’ll collaborate with Sales and Product to shape launches, create sales enablement assets, and ensure messaging consistency across channels with the digital team.

Qualifications

• 5 years of marketing experience with a mix of content, product marketing, and launch execution: a generalist, not a narrow specialist.
• Proven experience supporting product launches and go-to-market execution.
• Strong ability to synthesize market and customer insight into clear positioning.
• Excellent written communication skills: clear, persuasive copy for sales enablement, web, press, and social.
• Comfortable using AI tools to execute work quickly, with ability to review and improve outputs.
• Strong project management skills to coordinate across multiple stakeholders and keep initiatives on schedule.
• Experience cross‑functional with Product, Sales, and Customer Success teams.
• Ability to translate a technical product for non-technical buyers.
• Thrives in a fast-paced, small-team environment; long-term ownership.
• Prior experience at a B2B SaaS company is strongly preferred.

Responsibilities

• Develop clear, compelling positioning and messaging for OneVest's platform and new features.
• Translate product capabilities into differentiated messaging for wealth management firms.
• Create GTM campaigns, sales plays, and executive presentations.
• Produce sales enablement materials: one-pagers, case studies, battlecards, decks.
• Lead content and launches with the digital team for cross-channel execution.
• Summarize market insights and buyer trends for internal teams.
• Coordinate launches across Product, Sales, Leadership, and digital teams.

Skills

Marketing strategy

Product launches

Messaging development

Content creation

Sales enablement

Education

Bachelor’s degree in Marketing or related field

Tools

AI tools (Claude)

Content management systems

Job description

OneVest is seeking a Marketing Manager to join a small, high-output marketing team and drive product marketing, content, and go-to-market execution. You will craft messaging, support launches, build case studies and web copy, and translate OneVest’s product into buyer-friendly language for financial institutions.

You’ll collaborate with Sales and Product to shape launches, create sales enablement assets, and ensure messaging consistency across channels with the digital team.