Marketing Manager

1Click Energy Solutions; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

1Click Energy Solutions, based in Toronto, seeks a Marketing Manager to lead daily marketing operations and drive revenue through paid search, SEO, and social media. The role focuses on strategy, execution, and optimization while guiding the team and collaborating with sales to hit targets.

You will manage budgets, external partners, and processes to improve lead quality, conversion, and ROI, shaping growth at our energy solutions company.

Qualifications

• 4+ years of progressive digital marketing experience.
• Proven success managing revenue-generating marketing programs.
• Leadership experience managing cross-functional projects.

Responsibilities

• Own day-to-day management and operations of the marketing department.
• Develop and improve marketing processes, workflows, and documentation.
• Manage relationships with external agencies, freelancers, and vendors.
• Support annual planning, quarterly objectives, and budgeting.
• Lead integrated marketing campaigns across paid search, organic, and social media.
• Oversee campaign execution end-to-end from planning to reporting.
• Track and report on campaign performance and ROI.

Skills

Digital marketing

Campaign strategy

Leadership

Analytics & reporting

Paid search

SEO

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

1Click Energy Solutions | Toronto, Ontario | Full-Time, In Office

Work arrangement

This is a full-time, five-day-per-week position at our downtown Toronto office. Remote and hybrid arrangements are not available for this role.

About 1Click Energy Solutions

1Click Energy Solutions is a Canadian energy solutions company helping homeowners transition to modern, energy‑efficient home comfort systems. Our work includes heat pumps, home electrification, energy‑efficiency upgrades, and related customer services.

Using a unique digital‑first approach, we make it easy for Canadians to upgrade their home comfort systems with transparent pricing, helpful information, and access to available rebates, grants, and financing.

Why Join 1Click Energy Solutions?

Join a collaborative, high‑performing team where your ideas and leadership can make a measurable impact. If you’re a strategic marketer who enjoys solving problems, leading initiatives, and driving business growth, we’d love to hear from you.

The Opportunity

Reporting to the Director of Sales and Marketing, the Marketing Manager is a hands‑on, revenue‑focused leader responsible for the day‑to‑day operations of the marketing team and the performance of our digital marketing programs.

You’ll take ownership of campaign strategy, execution, and optimization across paid search, organic/SEO, and social media, using performance data to improve lead generation, conversion, and ROI.

You’ll also serve as an operational leader for the marketing team — setting priorities, improving processes, removing roadblocks, and developing team members while ensuring initiatives are executed at a high level.

This is an opportunity to shape how 1Click generates revenue through marketing and make a direct, measurable impact on the company’s growth.

Responsibilities

Marketing Operations

• Own the day-to-day management and operations of the marketing department, including team priorities, project delivery, and campaign execution.
• Develop and improve marketing processes, workflows, and documentation.
• Manage relationships with external agencies, freelancers, and vendors.
• Support annual planning, quarterly objectives, and departmental budgeting.

Campaign Strategy & Management

• Own the development and execution of integrated marketing campaign strategies across paid search, organic, and social media, aligned with revenue and growth targets.
• Set channel strategy and budget allocation, balancing paid search, organic growth initiatives, and social media investment for maximum ROI.
• Oversee campaign execution end-to-end — from planning and creative briefing through launch, optimization, and reporting.
• Partner with sales and leadership to ensure marketing pipeline and revenue targets are met.

Paid Search & Performance Marketing

• Own the strategy, structure, execution, optimization, and ongoing performance of Google Ads and Meta advertising campaigns, making data‑driven recommendations to improve lead quality, conversion rates, and return on ad spend.
• Manage budgets and bidding strategies, monitor performance, and reallocate spend to maximize return on ad spend (ROAS).
• Stay current on platform updates, auction dynamics, and best practices to keep campaigns competitive.

Organic & Social Media

• Help direct organic growth strategy, including SEO and content initiatives that build sustainable, low‑cost-per‑lead traffic.
• Help direct social media strategy across organic and paid social, ensuring brand consistency and audience growth.
• Guide content planning and creative direction to support both organic reach and paid amplification.

Leadership & Team Development

• Help build a collaborative, high‑performing team culture that mirrors 1Click's broader performance‑driven culture.
• Delegate campaign execution effectively while maintaining oversight of quality and performance.
• Identify growth opportunities for team members and support their professional development.

Reporting & Revenue Growth

• Track and report on campaign performance, revenue attribution, and ROI across all channels.
• Translate marketing data into actionable insights for leadership, tying marketing activity directly to revenue outcomes.
• Continuously test, iterate, and optimize campaigns to improve lead quality, conversion rates, and cost efficiency.

Skills And Qualifications

• 4+ years of progressive digital marketing experience, with demonstrated success developing and optimizing paid and organic marketing campaigns.
• Demonstrated success managing revenue‑generating marketing programs, with a track record of hitting or exceeding targets.
• Leadership experience through managing, mentoring, coaching, or leading cross‑functional projects.
• Advanced knowledge of Google Ads and Meta Ads Manager, including campaign creation, optimization, audience strategy, bidding strategies, conversion tracking, and performance analysis.
• Strong proficiency with Google Analytics 4, Google Tag Manager, reporting tools, and major paid and organic social media platforms.
• Strong analytical skills, with the ability to translate performance data into strategy and business impact.
• Experience managing marketing budgets and being accountable for ROI/ROAS.
• Excellent communication, leadership, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Experience in home services, energy, or a similarly consultative sales environment is an asset but not required.
• Experience managing agencies, freelancers, or external marketing partners.

Competencies

• Strategic thinker who is equally comfortable rolling up their sleeves to execute.
• Strong leadership presence with a coaching mindset.
• Revenue‑focused and metrics‑driven.
• Comfortable managing multiple campaigns and priorities in a fast‑paced environment.
• Collaborative, with the ability to work cross‑functionally with sales and leadership.
• Adaptable and resourceful in a growing, evolving organization.

Expected base salary: $85,000 CAD annually

Final compensation will reflect the successful candidate's experience, qualifications, and demonstrated capability.