Marketing Manager

Kaizen Lab Inc.; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

1Click Energy Solutions is seeking a results-driven Marketing Manager in Toronto to lead end-to-end digital campaigns across paid search, organic, and social media. This hands-on role reports to the Director of Sales and Marketing and focuses on driving revenue growth through data-driven marketing strategies.

You will manage budgets, optimize ROAS, and guide a small, high-performing team while collaborating with sales and leadership to achieve pipeline and revenue goals.

Qualifications

• 4+ years of progressive digital marketing experience, with demonstrated success developing and optimizing campaigns.
• Experience managing revenue-generating marketing programs and hitting targets.
• Leadership experience through managing or mentoring teams is preferred.
• Strong proficiency with Google Analytics 4 and major paid social platforms.

Responsibilities

• Own development and execution of integrated marketing campaigns across paid search, organic, and social media.
• Set channel strategy and budget allocation for ROI optimization.
• Oversee end-to-end campaign execution from planning to reporting.
• Collaborate with sales and leadership to meet revenue targets.

Skills

Digital marketing

Leadership

Google Ads

Meta Ads

Analytics

Budget management

Communication

Content planning

Education

Bachelor's degree in Marketing

Tools

Google Ads Manager

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

Build a Career That Makes a Difference

Founded with a mission to revolutionize the home comfortindustry, 1Click Energy Solutions is dedicated to making it easy and convenientfor Canadians to switch away from fossil fuels, significantly reducing theirenvironmental impact and their utility costs.We do this using a unique digital-first approach designed to put ourcustomers in control.

Whether they choose to engage with us through our e-commercewebsite, on social media, or over the phone, our clients are equipped withtransparent pricing and the information they need to make educated decisionsabout their energy efficiency projects.Our team specializes in connecting customers to rebates, grants, andfinancing solutions to make environmentally friendly home upgrades affordable foreveryone.

Why Join 1Click Energy Solutions?

We’re building more than a marketing team. We’re building a culture of high performerswho challenge each other, celebrate wins together, and genuinely care aboutdelivering measurable results for the business.

If you’re a strategic marketer who enjoys solving problems, leadinginitiatives, and seeing your work directly contribute to company growth, we’dlove to hear from you.

Job Description

The Marketing Manager, reporting to the Director of Sales and Marketing,is a hands-on campaign strategist and revenue-focused leader who can build andexecute high-performing marketing programs across paid search, organic, andsocial media, while helping to develop the people who deliver them.

1Click is looking for an experienced, results-driven marketingprofessional who combines deep channel expertise with strong leadershipinstincts. This role is accountable for the strategy, execution, performance,and continuous improvement of all digital marketing initiatives while leadingthe day-to-day operations of the marketing team.

This role will serve as an operational leader, helping the Director of Sales and Marketing prioritize initiatives,improve processes, remove roadblocks, and ensure the team is executing at ahigh level.

As our Marketing Manager, you'll take end-to-end ownership ofcampaign strategy — from planning through execution and optimization — acrosspaid search, organic/SEO, and social media. You'll set the direction for how wegenerate and convert demand, translate performance data into decisions, andbuild a high-performing, collaborative team.

This is your chance to shape how 1Click generates revenuethrough marketing, lead and grow a small but mighty team, and make a direct,measurable impact on the business.

Responsibilities

Marketing Operations

• Own the day-to-dayoperations of the marketing department, ensuring projects are prioritized anddelivered on time.
• Develop and improvemarketing processes, workflows, and documentation.
• Manage relationships withexternal agencies, freelancers, and vendors.
• Support annual planning,quarterly objectives, and departmental budgeting.

Campaign Strategy & Management

• Own the development andexecution of integrated marketing campaign strategies across paid search,organic, and social media, aligned with revenue and growth targets.
• Set channel strategy andbudget allocation, balancing paid search, organic growth initiatives, andsocial media investment for maximum ROI.
• Oversee campaign executionend-to-end — from planning and creative briefing through launch, optimization,and reporting.
• Partner with sales andleadership to ensure marketing pipeline and revenue targets are met.

Paid Search & Performance Marketing

• Own the strategy, structure,execution, optimization, and ongoing performance of Google Ads and Metaadvertising campaigns, making data-driven recommendations to improve leadquality, conversion rates, and return on ad spend.
• Manage budgets and biddingstrategies, monitor performance, and reallocate spend to maximize return on adspend (ROAS).
• Stay current on platformupdates, auction dynamics, and best practices to keep campaigns competitive.

Organic & Social Media

• Help direct organic growthstrategy, including SEO and content initiatives that build sustainable,low-cost-per-lead traffic.
• Help direct social media strategyacross organic and paid social, ensuring brand consistency and audience growth.
• Guide content planning andcreative direction to support both organic reach and paid amplification.

Leadership & Team Development

• Help build a collaborative,high-performing team culture that mirrors 1Click's broader performance-drivenculture.
• Delegate campaign executioneffectively while maintaining oversight of quality and performance.
• Identify growthopportunities for team members and support their professional development.

Reporting & Revenue Growth

• Track and report on campaignperformance, revenue attribution, and ROI across all channels.
• Translate marketing datainto actionable insights for leadership, tying marketing activity directly torevenue outcomes.
• Continuously test, iterate,and optimize campaigns to improve lead quality, conversion rates, and costefficiency.

Skills and Qualifications

• 4+ years of progressive digitalmarketing experience, with demonstrated success developing and optimizing paidand organic marketing campaigns.
• Demonstrated successmanaging revenue-generating marketing programs, with a track record of hittingor exceeding targets.
• Leadership experiencethrough managing, mentoring, coaching, or leading cross-functional projects ispreferred.
• Advanced knowledge of GoogleAds and Meta Ads Manager, including campaign creation, optimization, audiencestrategy, bidding strategies, conversion tracking, and performance analysis.
• Strong proficiency withGoogle Analytics 4, Google Tag Manager, reporting tools, and major paid andorganic social media platforms.
• Strong analytical skills,with the ability to translate performance data into strategy and businessimpact.
• Experience managingmarketing budgets and being accountable for ROI/ROAS.
• Excellent communication,leadership, and project management skills.
• Bachelor's degree inMarketing, Business, Communications, or a related field if preferred.
• Experience in home services,energy, or a similarly consultative sales environment is an asset but not required.
• Experience managingagencies, freelancers, or external marketing partners.

Competencies

• Strategic thinker who isequally comfortable rolling up their sleeves to execute.
• Strong leadership presencewith a coaching mindset.
• Revenue-focused andmetrics-driven.
• Comfortable managingmultiple campaigns and priorities in a fast-paced environment.
• Collaborative, with theability to work cross-functionally with sales and leadership.
• Adaptable and resourceful ina growing, evolving organization.