Marketing Manager, Direct to Client

RBC; Toronto; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Total rewards program

Bonuses

Flexible benefits

Job summary

RBC is seeking a Marketing Manager in Toronto to convert everyday moments into lasting client relationships. You will execute direct-to-client strategies that align with Empower 2030 goals, crafting exceptional client experiences across channels.

Lead multi-channel campaigns, partner with internal teams, and drive continuous improvement while maintaining strategic oversight and tactical execution within a dynamic financial services environment.

Qualifications

• University Degree; Marketing, Business, or related field
• 5+ years of marketing experience, with demonstrated success in direct marketing strategies
• Ability to leverage AI to improve productivity and executional excellence
• Strong strategic thinking with ability to see the bigger picture while executing tactically
• Excellent project and time management skills with strong organizational abilities
• Demonstrated success in building and maintaining strong cross-functional relationships
• Comfort with ambiguity and ability to thrive in evolving environments

Responsibilities

• Translate bold Personal Banking strategies into seamless, multi-channel client experiences that deepen relationships with existing clients
• Build collaborative relationships with internal partners responsible for delivering direct-to-client actions
• Partner closely with LOB marketing teams to make every client touchpoint unmistakably client-first with value props that align with business strategy
• Champion performance at every step, using insight and creativity to unlock incremental campaign results and continuous improvement
• Bring bold and innovative ideas that will enhance the client experience in unexpected ways
• Actively participate in pod routines including quarterly planning and prioritization activities

Skills

Brand marketing

Communication

Creativity

Cross promotions

Customer behavior

Digital marketing

Industry knowledge

Long term planning

Marketing execution

Marketing writing

Product services

Education

University degree in Marketing or Business

Job description

Job Description

What is the opportunity?

The RBC Client Engagement Marketing team is hiring a Marketing Manager to help turn everyday moments into lasting relationships and ambitious goals into real results.

This is your chance to lead from the front. As Marketing Manager, you’ll execute direct-to-client strategies that bring Personal Banking business objectives to life and advance our ambitious Empower 2030 goals. You won’t just be running campaigns — you’ll be crafting exceptional client experiences that turn everyday banking interactions into lasting client relationships.

What will you do?

• Translate bold Personal Banking strategies into seamless, multi-channel client experiences that deepen relationships with existing clients;
• Build collaborative relationships with internal partners responsible for delivering direct-to-client actions;
• Partner closely with LOB marketing teams to make every client touchpoint unmistakably client-first with value props that align with business strategy;
• Champion performance at every step, using insight and creativity to unlock incremental campaign results and continuous improvement;
• Bring bold and innovative ideas that will enhance the client experience in unexpected ways;
• Actively participate in pod routines including quarterly planning and prioritization activities.

What do you need to succeed?

Must-have

• University Degree; Marketing, Business, or related field
• 5+ years of marketing experience, with demonstrated success in direct marketing strategies
• Ability to leverage AI to improve productivity and executional excellence
• Strong strategic thinking with ability to see the bigger picture while executing tactically
• Excellent project and time management skills with strong organizational abilities
• Demonstrated success in building and maintaining strong cross-functional relationships
• Comfort with ambiguity and ability to thrive in evolving environments

Nice-to-have

• Previous experience working in Financial Services.
• Experience building strong relationships.
• Business acumen

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Access to a variety of job opportunities across business and geographies

#LI-POST
#TechPJ

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Digital Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Marketing Execution, Marketing Mix, Marketing Writing, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-08-27

Application Deadline:

2026-09-27

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.