Marketing Manager

ALL MY FRIENDS AGENCY; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Job summary

ALL MY FRIENDS AGENCY is seeking a Marketing Manager to lead a fractional team while executing strategic initiatives across client accounts. This remote role requires in-person attendance one day a week in Toronto and for client events. The ideal candidate is a strategic thinker with agency experience, able to manage client relationships, create engaging content, and provide valuable insights through analytics.

The right fit is someone passionate about wellness, beauty, fashion, and lifestyle with a proactive approach to tasks.

Qualifications

• Agency experience with a strong understanding of client expectations and fast-paced environments.
• Strong communication skills and ability to manage relationships effectively.
• Genuine interest in lifestyle, wellness, beauty, or fashion.

Responsibilities

• Lead a fractional team, ensuring alignment and motivation.
• Manage client communications and relationship management.
• Create and manage social content calendars.
• Plan and execute events for key client launches.
• Provide meaningful reporting and analytics.

Skills

Strategic thinking

Content creation

Client management

Event planning

Digital fluency

Job description

Start date: August 2026

We are a fast-moving agency that works with some of the best brands in wellness, beauty, fashion, real estate, and CPG. We go by All My Friends, and we mean it.

We're looking for a Marketing Manager who is equal parts strategic and executional. This is someone who can zoom out to see the big picture and zoom right back in to make sure nothing falls through the cracks. You'll be our founder's right-hand, leading a small fractional team and owning the work that keeps our clients happy and our brand sharp.

WHAT YOU'LL OWN

• Day-to-day leadership of a fractional team of up to four — keeping everyone aligned, motivated, and on brief
• Client-facing communication and relationship management
• Social content creation and content calendar management across client accounts
• PR, media relations, and proactive pitching
• Influencer relations: identifying, building, and managing relationships that feel authentic to our clients' brands
• Strategy decks, proposals, and client-facing presentations from concept to delivery
• Event planning and on-site execution support for key client launches and IRL initiatives
• Reporting, analytics, and insights that actually mean something

WHO YOU ARE

• You do not drop the ball. Ever. You are the person people rely on
• You are a strategic thinker who also loves to get into the work
• You have agency experience and understand the pace, the expectations, and the juggle
• You are digitally fluent and genuinely excited about where things are heading
• You have great instincts. You know when something is on-brand and when it isn't
• You are curious, collaborative, and bring good energy to the team and to clients
• You have a genuine interest in wellness, beauty, fashion, or lifestyle — this world excites you

THE SETUP

Remote with one day a week in-person in Toronto, plus in-person for client events. You'll work closely with our founder and have real ownership over how things run. This is not a role for someone who wants to be told what to do every day — it's for someone who sees what needs to happen and makes it happen.

Please apply by sending your resume, portfolio, and a note on why you’re a fit for the role to [e-mail]. Easy Apply submissions will not be considered.