Marketing Project Specialist

Crown Equipment; Mississauga; On-site; CAD 60,000 - 70,000; Full time

Job summary

Crown Lift Trucks Canada is seeking a Marketing Project Specialist to join our sales and marketing team. The successful candidate will help plan and develop sales and marketing collateral, social media content, and digital campaigns, coordinating with sales, service and parts departments.

The role requires at least two years of relevant marketing experience in Canada, with a focus on B2B products, and proficiency in MS Office and Adobe Creative Suite.

Qualifications

• College or University credentials in business, marketing, or digital marketing.
• 2+ years marketing experience in Canada, B2B preferred.
• Proficiency with MS Office (Excel, PowerPoint, Word, Outlook).
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with social media and email marketing tools.

Responsibilities

• Assist in creation, scheduling, and management of social media content.
• Assist in managing and updating the company website as required.
• Analyze data to measure campaign success.
• Create marketing materials for online and print campaigns.
• Plan internal and external events and assist at trade shows.
• Coordinate email campaigns and monitor online communications.

Skills

Marketing strategy

Social media management

Content creation

Digital marketing

Interpersonal skills

Education

College/University degree in business or marketing

Tools

Microsoft Office Suite

Adobe Creative Suite

Mailchimp

Social media management platforms

Job description

Salary Range: $60,000.00 To $70,000.00 Annually

Crown Lift Trucks is the premier material handling dealer in Canada. We are a leader in the industry and are considered a one-stop shop for all material handling needs. Crown Lift Trucks Canada operates eight full-service branches in both Ontario and Quebec offering complete service solutions including maintenance programs, parts supply, and training.

As an integral part of our growing sales and marketing team, we are looking to hire a creative, energetic and results oriented Marketing Project Specialist. The successful candidate will possess at least two years of relevant experience in a marketing and/or digital marketing role within manufacturing or BTB products.

Reporting to the Marketing Manager, the Marketing Project Specialist interacts with sales, service and parts department, and customer service departments to help plan and develop all sales and marketing collateral, social media, and digital content, and assist in organizing and attending industry trade shows.

SPECIFIC RESPONSIBILITIES

• Assist in the creation, scheduling, and management of content for social media.
• Assist in managing and updating the company website as required.
• Conduct data analysis into the success of campaigns.
• Create marketing material for online and print campaigns.
• Assist in planning internal and external events.
• Monitor / maintain online orders for our e-commerce site.
• Coordinating distribution of customer e-mail campaigns.
• Marketing collateral inventory management and ordering.
• Gathering internal data for case studies, references, and testimonials for website and presentations.
• Responsible for internal communications between marketing and internal client teams (sales, service, HR, etc.)
• Assist in creation and implementation of the Marketing Plan.
• Assist Marketing Manager in building and launching of campaigns.
• Assist in coordinating various integrated communications and marketing activities.
• Assist with tradeshows, company sponsored promotions and events.
• Attend tradeshows, company sponsored promotions, and events.
• Monitoring online communications related to the company (social media, google reviews, etc.)
• Other duties as assigned.

REQUIREMENTS

• College or University credentials in business, marketing, or digital marketing.
• 2+ years’ experience marketing a product in Canada, B2B industry preferred.
• Proficiency in Microsoft Office Programs (Excel, PowerPoint, Word, Outlook).
• Proficiency in Adobe Creative Suite Programs (Photoshop, Illustrator, InDesign).
• Experience using social media platforms and SM management platforms.
• Digital marketing experiences an asset.
• Experience with mass email services like Mailchimp.
• Excellent verbal and written communication skills along with strong interpersonal skills.
• Fast learner with an ability to adapt techniques based on requirements.

At Crown Lift Trucks, we believe in fairness and transparency. While most of our hiring decisions are made by people, we may use technology, including AI-based tools, to assist with parts of the process such as screening or assessments. If this happens, it is always supported by human review.

We welcome applicants with diverse backgrounds and do not require Canadian work experience for this role.

This job posting is for an existing vacancy (not for a future candidate pool).

Please note that we currently require all new hires to complete a criminal reference check to be eligible for employment.

We are an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Crown Lift Trucks will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require to ensure your equal participation.