Marketing Manager

JBS Equipment; Mission; On-site; CAD 60,000 - 90,000; Full time

Job summary

A leading company in agricultural equipment seeks a Marketing Manager to enhance their branding and marketing efforts globally. The role encompasses digital marketing, event coordination, dealer support, and comprehensive marketing management, making it ideal for an experienced professional looking to lead in a dynamic environment.

Benefits

Health and Dental Benefits

Matching Group RRSP

Competitive Salary

Great Working Environment

Qualifications

• 3-5 years in a full-cycle marketing role preferred.
• Experience in manufacturing, industrial, or agricultural sectors preferred.
• Proficiency in project management, analytics, and digital campaigns essential.

Responsibilities

• Plan and optimize advertising campaigns using Google Ads and Meta.
• Coordinate events and trade shows, ensuring brand representation.
• Serve as marketing point of contact for dealer network across North America.

Skills

Digital Marketing

Project Management

Communication

Brand Management

Google Ads Management

Education

Diploma or Degree in Marketing Communications, Digital Marketing, Graphic Design

Tools

Adobe Creative Cloud

WordPress

Google Analytics

Microsoft Office

Job description

At JBS Equipment, we are dedicated to manufacturing top-of-the-line agricultural equipment used in various locations around the globe. As a rapidly growing company based in Mission, BC, we pride ourselves on our commitment to quality and innovation.

JBS Equipment is seeking a dynamic and driven Marketing Manager to lead our branding and marketing efforts across Canada and internationally.

In this role, you will manage digital marketing, advertising campaigns, public relations, social media, promotional materials, and dealer marketing support. You’ll also help bring our brand to life at tradeshows, events, and through our JBS Motorsports sponsorships.

Responsibilities:

Brand and Marketing Management

• Plan, launch, and optimize paid media advertising campaigns via Google Ads (Search, Display, YouTube) and Meta using UTM Tracking, CTR performance benchmarks, and G4A reporting.
• Coordinate cross-channel asset production (print, web, video, signage, apparel, etc.) using Adobe Suite while maintaining brand consistency across the board.
• Maintain and deploy assets across digital environments (WordPress) with basic HTML/CSS troubleshooting and SEO optimization.
• Coordinate product documentation, including spec sheets, and literature
• Coordinate internal design requests and proof all outputs from third-party printers, vendors, and contractors.

Dealer and Sales Support

• Serve as a primary marketing point of contact for dealer network across North America.
• Respond to inbound dealer marketing requests (signage, booth materials, co-branded assets, print shipments).
• Develop support material for the sales team including brochures, campaign kits, and dealer sales tools.

Coordinate Events & Tradeshows

• Plan, develop, and coordinate company-hosted events internally and externally
• Coordinate Trade shows including booth design, logistics, scheduling, and other booth materials with sales staff and dealers.
• Track budgets for event materials and other event-related purchases

Market Research

• Keep up to date with industry trends, competitors, and sales goals to create meaningful marketing campaigns and content
• Update research databases to maintain leads, customers, and dealer data

Manage Motorsports Marketing

• Manage and create sponsorship marketing programs and benefits
• Maintain all JBS Motorsports social media accounts
• Annually develop and source decals, vehicle wraps, team apparel, merchandise, and other promotional items

Qualifications:

• Diploma or Degree in Marketing Communications, Digital Marketing, Graphic Design, or a related field. Equivalent professional experience in a combination of technical marketing, digital advertising, and hands-on content production will also be considered.
• 3-5 years in a full-cycle marketing role is preferred.
• Experience in the manufacturing, industrial, or agricultural sectors is preferred.
• Previous experience with managing a team and budgets is required.
• Proven ability to manage multiple projects with tight deadlines.
• A solid background with support sales teams or dealer/client networks is preferred.
• Experience with creating and managing Google Ad words and assessing Google analytics
• Skilled in creating digital paid and organic Google and social media campaigns
• Experience with video project management and strong sense of storytelling, pacing, and brand understanding for overall production
• Proficiency in WordPress (including builders; Divi), Microsoft Office, Meta Business Suite, and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom, After Effects)
• Ability to interpret CAD and engineering drawings for scaling of artwork, diagrams, and decals.
• Strong attention to detail and ability to manage and proof vendor outputs of signage, print materials, and other visual assets
• Strong English written and verbal communication skills.
• Highly organized with the ability to multitask and work under pressure in a fast-paced environment and be a team player
• Professional demeanor and superior customer service skills
• Willing and able to travel occasionally within Canada and internationally

We value our employees and offer a comprehensive compensation plan including a competitive salary and a benefit package consisting of Health, Dental, matching group RRSP and a great working environment.