Marketing Manager

Red Shores Race Track & Casino; Charlottetown; On-site; CAD 70,000 - 110,000; Full time

Job summary

Red Shores is seeking an experienced Marketing Manager to drive brand awareness, customer engagement, and revenue growth across our entertainment offerings in Atlantic Canada. You will report to the General Manager and lead a marketing team while managing day-to-day activities and long-term strategies.

The role requires a Bachelor’s degree in marketing or related field and 7+ years of experience, including proven success in marketing plans, campaigns, and digital initiatives.

Qualifications

• 7 years of marketing experience including leading a marketing team.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Experience with database marketing.
• Experience with online marketing and social media strategy.

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with objectives across channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and collaboration.
• Analyze customer insights, database marketing, consumer trends, and marketing best practices to drive traffic, revenue, and ROI across lines (Food & Beverage; Racing; Casino; Events).
• Expand digital opportunities for marketing including email, social media, and web design; create compelling content.
• Understand social is part of guest relationship, not just an ad channel.
• Conceptualize and execute multi-channel campaigns across lifecycle ensuring aligned messaging.
• Manage content and updates for customer and internal touchpoints, budgeting, events, and sales support.

Skills

Marketing leadership

Project management

Database marketing

Online marketing

Social media strategy

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation

Job description

The Opportunity

At Red Shores, marketing is about understanding people and building awareness about all our entertainment options. As Atlantic Canada's Premier Entertainment Destination offering live Harness Racing, fast Casino action and Award-winning Culinary options we are a multi-faceted entertainment destination. We're looking for an experienced and versatile Marketing Manager who is hungry to help grow and expand our entertainment brand. This position will report directly to our General Manager and will have experience in executing and optimizing marketing strategies that drive brand awareness, customer engagement and revenue growth. They will be comfortable with day-to-day marketing activities, as well as long-term strategies, thriving with tight deadlines and changing needs. If you are a people-person who loves a rewarding challenge, we want to hear from you.

Responsibilities:

• The Marketing Manager will establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.


• They will lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.


• The position will include the analysis of customer insights, database marketing, consumer trends, and marketing best practices to build successful strategies. They are accountable for traffic, revenue, customer acquisition, retention and ROI across all lines of our business - Food & Beverage; Racing; Casino and Events.


• Oversee the continued development and expansion of digital opportunities for marketing including with email, social media, and web design. Someone who sees something happening at Red Shores and thinks - this is content I need to get out there!


• Understand that social is not simply an advertising channel. It is part of the guest relationship.


• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.


• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

Experience & Qualifications:

• Bachelor's degree in marketing, business, or related field


• 7 Years of Marketing experience including leading a Marketing Team


• Proven experience developing marketing plans and campaigns


• Strong project management, multitasking, and decision-making skills


• Experience with database marketing


• Experience with online marketing and social media strategy. Digitally fluent and can get things done without waiting on an agency or other departments.

Consideration will be given to an equivalent combination of experience, training, and education.

The deadline for application is October 14th, 2026

For more information, please contact Human Resources.