Marketing leader, Canada

IBM Computing; Old Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead their Canada Marketing team. This role involves driving marketing outcomes and objectives that contribute to pipeline and revenue growth across Technology and Consulting sectors. You will collaborate with various stakeholders, manage a team, and inspire innovative marketing strategies. If you are a data-driven leader with a passion for marketing and a knack for strategic thinking, this is a fantastic opportunity to make a significant impact in a collaborative environment.

Qualifications

• Experience in developing and executing marketing plans.
• Ability to analyze data for marketing improvements.

Responsibilities

• Lead the Canada Marketing team to achieve revenue targets.
• Plan and execute field marketing and events activities.

Skills

Data Analysis

Strategic Thinking

Project Management

Leadership

Communication Skills

Education

Bachelor's Degree in Marketing or Business

Master's Degree (preferred)

Job description

Introduction

Intro Paragraph

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM’s products and services.

We are seeking a motivated and experienced manager to lead our Canada Marketing team.

The leader will need to have demonstrated experience in marketing roles, developing and executing marketing plan, aligned to audiences and targeted to drive pipeline creation and progression. The leader will also need to have a clear understanding of the Canada market dynamics, be able to build a point of view with the business, clients, and partners and help with activating the marketing organization around a clear mission.

The leader will manage a team of field marketers. They will need to foster an environment that is collaborative and transparent with their team and in order to activate the broader Marketing engine - including ibm.com, global demand strategy, content, product marketing, etc.

This role requires the ability to analyze and interpret data, and apply business acumen, to identify opportunities for Marketing improvements and tactical optimization. The Marketing leader will be responsible for planning, executing, and improving our field marketing, ecosystem and events execution in Canada as well as partnering with and communicating to key stakeholders (Canada Technology and Consulting leaders) and working collaboratively with the Americas Leadership Team. This role requires in-office presence a minimum of 3-days per week in Toronto.

Your role and responsibilities

Your roles & responsibilities:

• Lead the Canada Marketing team to drive marketing outcomes and objectives that will deliver marketing contribution to pipeline and revenue targets across the Technology and Consulting businesses.

• Lead the planning, interlock and execution of field marketing, ecosystem and events activities designed to deliver Canada markets pipe and revenue targets, by brand and by client segments.

• Guide the team to translate business objectives and priorities into actionable demand outcomes across the funnel, test, and land execution as well as evaluate and reflect on KPI achievement and course correction.

• Understand how to assess business performance, inclusive of pipeline build and revenue attainment to target across brand portfolios, and client segments in Canada.

• Direct the work of overall multi-program plans across team members to drive tangible and quantifiable results with omnichannel journeys (events, campaigns, digital, etc.) and comms.

• Actively coach the team on pipeline analysis and all elements of business acumen e.g. data analysis, marketing reporting, strategic thinking, pipeline and revenue reports, etc. to demonstrate the skills required to be a trusted partner to business sales leaders.

• Inspire the team to create innovative ways to progress pipeline and work across teams to create and execute progression-oriented programs and campaigns.

• Manage scope, goals, prioritization, resources, and stakeholders effectively to deliver plans and programs on time and ensure measurable outcomes.

• Collaborate with geo colleagues, to ensure integrated alignment on comms and marketing strategy.

• Measure, analyze, and report on the impact of comms and marketing programs and activities for IBM Canada

As part of our flexible and collaborative approach, we require candidates to enjoy the hybrid experience, working in our Toronto office three times a week.

Your primary responsibilities include:

Be responsible for multiple projects.

Operate simultaneously at multiple levels: brands, client segments, industries ecosystem partners for both marketing and communications

Lead functional strategies.

Be a Thought Leader.

Manage a team in support of a market operation.

Required technical and professional expertise

Required Experience and Skills

• Data-driven leader and strategic thinker able to apply marketing practices across audiences, industries and brands.

• Ability to develop and execute comprehensive demand generation and strategies to drive revenue growth

• Ability to build and maintain relationships with key stakeholders, including sales, marketing, and product teams

• Excellent project management and organizational skills

• Strong leadership and inclusive collaboration skills

• Strong written and verbal communication skills

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.