(Canada) Marketing Systems Manager - Lead Lifecycle

PointClickCare; Canada; Remote; CAD 100,000 - 125,000; Full time

Job summary

An established industry player seeks a Marketing Systems Manager to optimize marketing and sales processes through innovative MarTech solutions. This role involves integrating systems, managing data quality, and collaborating across departments to enhance lead lifecycle management. The ideal candidate will have extensive experience in marketing operations within a B2B tech environment, with a strong focus on project management and communication. Join a dynamic team where your creativity and analytical skills will drive impactful results in a fast-paced setting, ensuring seamless integrations and improved operational efficiencies.

Qualifications

• 4-6+ years in marketing operations at a B2B tech company.
• Salesforce Administrator certification preferred.

Responsibilities

• Integrate third-party systems and launch tools for marketing lead lifecycle.
• Support data quality and governance in partnership with Marketing Analytics.

Skills

Marketing Operations

Data Management

Project Management

Collaboration Skills

Problem-Solving Skills

Communication Skills

Attention to Detail

Education

Diploma or Degree in Data Management

Certifications in Analytics or Computer Science

Tools

Salesforce

HubSpot

Marketo

LeanData

Job description

As the Marketing Systems Manager, you will be subject-matter expert of MarTech solutions and as well as the partnerships between the Marketing department and our Salesforce counterparts as we perfect our lead lifecycle handoff process to Sales. We are looking for an accomplished developer / administrator who has a track record in implementing best practices in marketing technology and the marketing lead lifecycle. You will integrate systems and tools needed and whatever solution your imagination and creativity can conjure up to optimize marketing and sales processes.

Key Responsibilities:

• SYSTEMS - Integrate with third party systems and launch new tools to support the marketing lead lifecycle. Build advanced capabilities that simplify lead workflows, improve productivity, and help enable reporting. Define marketing sandbox configuration process – evaluate data extract / load processes for populating a configuration sandbox with production data for testing and UAT.
• MARKETING AUTOMATION - Integration of marketing automation tools (Marketo / Hubspot) with an emphasis on streamlining data movement between the two systems and optimizing all sync issues.
• DATA MANAGEMENT SKILLS - Support the marketing data quality (in partnership with Marketing Analytics) including data governance, data imports and clean up, enrichment, validation, list segmentation, subscription management, and reporting. Help drive lead data enrichment projects to improve targeting, segmentation and ensure data integrity.
• Complete regular internal system audits and prepare for upgrades.
• Project planning, documenting and communicating technical requirements for new CRM campaigns capabilities with the goal to scale programs to optimize SLAs and speed to market including cross-functional projects.
• You will ensure best practices to improve lifecycle journeys settings for the team, identifying operational efficiencies and vetting 3rd party tools to support team goals by integrating data.
• Facilitating troubleshooting around CRM platform issues, performance reporting, helping triaging requests that come in from across the org to drive quickly to resolution.

Organization: Works cross functionally with:

• Operations, Customer Success Operations, Marketing Data Governance, Product Marketing, Demand Gen, etc...

Success Metrics:

• Seamless integrations, SLAs on specific projects (lead routing, deduplication, cleaning up lead conversion and lead handoff process, etc...).

Education Requirements:

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science.

Required Experience:

• 4 – 6+ years' experience in marketing operations at a B2B technology company; enterprise software experience preferred.
• Salesforce Administrator certification is preferred.
• Integration experience with marketing automation platforms such as Hubspot or Marketo is a must.
• Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.
• Able to develop productive and consultative working relationships across marketing, sales, IT, and data warehousing teams. Fast learner, eager to learn new technologies.
• Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure. Proven experience in finding creative ways to execute in a fast-paced work environment and a track record of delivering results on time and on budget. Extreme attention to detail.
• Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance.
• Excellent project management skills and a positive attitude.
• Creative and analytical thinker with strong problem-solving skills.
• Must demonstrate the ability to communicate effectively at all levels of the organization.
• Ability to assess the impact of new requirements on and all upstream and downstream applications, systems, and processes.
• Proven ability to design and implement new processes and facilitate user adoption.
• Strong understanding of best practices and functionality as it relates to marketing best practices and the lead lifecycle and lead handoff process.

Knowledge:

• B2B digital marketing ecosystem and how its success can be measured and insights derived for data-driven decision making.
• HubSpot.
• Marketo.
• LeanData or other lead routing technologies.
• Lead lifecycle and lead handoff process.
• B2B Marketing channels.