Marketing Lead – Workforce Development

Landscape-Ontario; Milton; Hybrid; CAD 78,000 - 83,000; Full time

Job summary

Landscape Ontario is seeking a Marketing Officer – Workforce Development to lead marketing for government-funded and workforce programs. This full-time hybrid role is based in Milton, Ontario, and reports to the Director of Communications and Workforce Development.

Salary ranges between CAD 78,000 and 83,000 per year. The position involves developing strategy, creating content, managing campaigns across channels, and measuring performance to meet program and grant objectives.

Qualifications

• Diploma or degree in Marketing, Communications, Graphic Design, Digital Media, Public Relations or related discipline.
• Five+ years of progressive marketing and communications experience.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Exceptional writing, editing and storytelling skills.
• Experience creating content across digital, web, print, email and social media platforms.
• Strong understanding of digital marketing, SEO and website content management.
• Experience measuring campaign performance using analytics and KPIs.
• Strong project management, organizational and time-management skills.
• Ability to manage multiple priorities while maintaining a high standard of quality.
• Excellent interpersonal skills with collaboration across teams.
• Proficiency with email marketing programs (eg. HubSpot)
• Comfortable working with Google Workspace.
• Experience with Google Analytics and marketing analytics tools is an asset.
• Experience with Adobe Creative Suite, Canva or similar design software is a strong asset.

Responsibilities

• Lead the marketing strategy for the Workforce Development portfolio.
• Collaborate with Workforce Development and Communications to develop marketing strategies for the portfolio.
• Translate marketing strategies into tactical plans that support program, recruitment and grant objectives.
• Execute and optimize marketing campaigns across web, email, digital, print and social media channels, ensuring initiatives are on time and within budget.
• Develop and maintain an integrated marketing calendar to coordinate activities.
• Monitor market trends, audience insights and campaign performance to identify opportunities for improvement.
• Collaborate with internal teams and external partners to ensure marketing initiatives are aligned and effectively delivered.
• Own the Workforce Development web presence, including content planning, UX, SEO and conversion optimization.
• Monitor website performance and recommend improvements to increase engagement and recruitment objectives.
• Work with Communications team and web development resources to improve user experience.
• Create marketing materials and content across websites, email, print and social media.
• Ensure materials align with brand standards and funder branding requirements.
• Monitor campaign performance using analytics and KPIs.
• Prepare reports demonstrating progress toward recruitment, engagement and grant objectives.
• Coordinate messaging across channels and provide marketing support as needed.

Skills

Writing & storytelling

Campaign management

Project management

Strategic thinking

Education

Diploma or degree in Marketing/Communications

Tools

HubSpot

Google Analytics

Adobe Creative Suite

Canva

Google Workspace

Job description

Landscape Ontario is seeking a Marketing Officer – Workforce Development to lead marketing for government-funded and workforce programs. This full-time hybrid role is based in Milton, Ontario, and reports to the Director of Communications and Workforce Development.

Salary ranges between CAD 78,000 and 83,000 per year. The position involves developing strategy, creating content, managing campaigns across channels, and measuring performance to meet program and grant objectives.