Marketing & FAM Coordinator

Canadian Rocky Mountain Resorts; Banff; On-site; CAD 33,000 - 51,000; Full time

Job summary

SkiBig3 in Banff is seeking a Seasonal Marketing & FAM Coordinator to support the planning, coordination, and execution of media, travel trade (B2B), and influencer familiarization trips from October 2026 through April 15, 2027. Reporting to the Director of Marketing, the role ensures visits are seamless and deliver an exceptional guest experience.

The position involves owning FAM logistics, partner coordination, itinerary management, reporting, and stakeholder communications, plus contributing

Qualifications

• Seasonal role requiring October 2026–April 15, 2027.
• Experience coordinating media, travel trade, and influencer familiarization trips preferred.
• Strong organizational and communication skills essential.
• Ability to liaise with multiple partners and manage complex itineraries.

Responsibilities

• Maintain and manage the SkiBig3 FAM calendar, ensuring all information remains accurate and up to date.
• Own the coordination and execution of media, travel trade, and influencer familiarization trips from planning through post-visit follow-up.
• Liaise with partners (hotels, activity providers, restaurants, Banff & Lake Louise Tourism) to build comprehensive FAM itineraries.
• Act as the primary point of contact for visiting media, influencers, and travel trade partners before, during, and after their visits.
• Manage trip logistics, bookings, scheduling, confirmations, and itinerary updates.
• Resolve operational issues and accommodate last-minute changes professionally and efficiently.
• Maintain ongoing communication and relationships with media contacts, influencers, travel trade partners, and stakeholders.
• Track media coverage, influencer content, and social media activity, and assist with reporting and performance summaries.
• Assist with blog writing, website updates, and publishing of digital content.
• Maintain the events calendar on the SkiBig3 website.
• Support marketing campaigns, events, communications initiatives, and seasonal marketing projects.
• Assist with digital, social media, content, PR, and promotional initiatives.
• Maintain accurate records, documentation, project timelines, and reporting across assigned programs and initiatives.
• Provide admin and project support to Marketing and Sales teams.

Skills

FAM coordination

Media relations

Event coordination

Project management

Content support

Job description

SkiBig3 is currently recruiting for a Seasonal Marketing & FAM Coordinator to join our team from October 2026 through April 15, 2027. Reporting to the Director of Marketing, the Marketing & FAM Coordinator supports the planning, coordination, and execution of media, travel trade (B2B), and influencer familiarization trips (FAMs), ensuring every visit is seamless, well-organized, and delivers an exceptional guest experience. This role carries ownership of FAM program logistics, partner coordination, itinerary management, reporting, and stakeholder communications from planning through post-visit follow-up. In addition to FAM coordination, the position provides support across a variety of marketing initiatives, campaigns, events, content, and communications projects throughout the season.

This position is based on a Monday-Friday schedule, with occasional evening and weekend commitments required to support visiting media, influencers, travel trade partners, and special events.

Duties & Responsibilities Include:

• Maintain and manage the SkiBig3 FAM calendar, ensuring all information remains accurate and up to date.
• Own the coordination and execution of media, travel trade, and influencer familiarization trips from planning through post-visit follow-up.
• Liaise with resort partners, hotels, activity providers, restaurants, Banff & Lake Louise Tourism, and other stakeholders to build and coordinate comprehensive FAM itineraries.
• Act as the primary point of contact for visiting media, influencers, and travel trade partners before, during, and after their visits.
• Manage trip logistics, bookings, scheduling, confirmations, and itinerary updates.
• Resolve operational issues and accommodate last-minute changes professionally and efficiently.
• Maintain ongoing communication and relationships with media contacts, influencers, travel trade partners, and stakeholders.
• Track media coverage, influencer content, and social media activity, and assist with reporting and performance summaries.
• Assist with blog writing, website updates, and publishing of digital content.
• Maintain the events calendar on the SkiBig3 website.
• Support marketing campaigns, events, communications initiatives, and seasonal marketing projects.
• Assist with creative, digital, social media, content, public relations, and promotional initiatives based on departmental needs and individual strengths.
• Maintain accurate records, documentation, project timelines, and reporting across assigned programs and initiatives.
• Provide administrative and project support to the Marketing and Sales teams, including project coordination, content updates, stakeholder requests, and other duties as assigned.