Marketing Director

Kids & Company; Richmond Hill; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

35% off child care services

20 days of free backup child care per 

Extended health services

Dental

Prescription medications

Eye exams

Private duty nursing services

Employee perks & partner discounts

Job summary

Kids & Company in Canada is seeking a Director of Marketing to lead and grow a talented marketing team across our portfolio of brands. This senior role reports to the VP of Marketing & Brand and blends strategy with hands-on execution in branding, digital marketing, partnerships, and communications.

You will oversee content, agency relationships, influencer partnerships, social media, paid advertising, signage, events, and marketing support for new acquisitions across Canada, including signage

Qualifications

• Exceptional communication skills, both verbal and written, to convey brand messaging to parents and families.
• Strong leadership with 3+ years of management experience leading a marketing team.
• Experience managing agency relationships or working in an agency account capacity.
• Post‑secondary education in Business, Marketing & Communications, PR, or related field.

Responsibilities

• Lead and oversee all marketing and communications efforts for the organization.
• Content development including parent communications, newsletters, blog articles and resources.
• Management of agency partners and external relationships.
• Brand and influencer partnerships, social media and paid advertising.
• Signage development and event ideation/coordination.
• Branding & marketing support for acquisitions across Canada.

Job description

Kids & Company is a leading provider of high-quality child care and early childhood education, with a growing network of more than 100 centres across Canada. As the organization approaches its 25th anniversary, it continues to demonstrate an entrepreneurial and forward-thinking approach to supporting families. Most recently, the company expanded its portfolio through the acquisitions of The Nanny Solution and Nannies on Call, two of Canada’s leading in-home child care providers.

We are seeking a Director of Marketing to help lead and grow our talented marketing team across the organization’s expanding portfolio of brands.

The Role

Reporting to the VP of Marketing & Brand, the Director of Marketing is a senior leadership role for someone equally as comfortable shaping strategies and forming relationships as they are executing tactics and monitoring ROI. The ideal candidate will have proven experience in managing a team and a background in branding, digital marketing and web development, partnerships, and communications.

If you are a strategic, critical thinker who has impeccable communication skills and a passion for children and for early childhood education, we invite you to be a part of shaping our brand’s future.

Job Overview

You will play an integral role in leading and overseeing a talented and expanding team. Your responsibilities will encompass leading and providing strategic oversight on all marketing and communications efforts, including:

• Content development including; Parent communications and newsletters, blog articles and resources/guides, social media
• Management of agency partners/external relationships
• Brand and influencer partnerships
• Social media and paid advertising
• Signage development and execution
• Event ideation and coordination
• Branding & marketing support for new acquisitions, including signage, collateral, web, etc.

Qualifications

• Exceptional communication skills, both verbal and written, to effectively convey brand messaging to both existing and prospective parents and families.
• Outstanding critical thinking skills, with the ability to assess situations and develop action plans accordingly.
• Strong leadership skills with 3+ years of management experience, capable of leading and motivating a diverse marketing team to support our ever-growing presence across Canada.
• Experience managing agency relationships or working at an agency in an account management capacity, demonstrating the ability to effectively evaluate creative work, provide direction, and foster relationships.
• Post‑secondary education in Business, Marketing & Communications, PR, or related field.

Why Join Us

• A dynamic work culture that values diversity and inclusion.
• The opportunity to lead a growing marketing team and make a significant impact on our brand's growth in two countries.
• Professional development opportunities and room for advancement within Kids & Company.
• Competitive compensation, benefits, and paid time off.
• We currently operate over 100 child care centres across Canada and are constantly growing - as a Kids & Company employee, you are entitled to 35% off of our child care services and will receive 20 days of free back up child care per year.
• Extended health services, dental, prescription medications, eye exams, private duty nursing services, and more.
• Access to exclusive employee perks and discounts with partner companies.

This role offers a salary range of $90,000-$110,000 annually, based on experience, plus a comprehensive benefits package.

Kids & Company is committed to providing accommodations to persons with disabilities so that they may pursue employment opportunities in a similar way to other applicants. If you require accommodation as a job applicant, please contact us by email.