Marketing Designer / Senior Salesforce Analyst

Global Technical Talent, an Inc. 5000 Company; Toronto; Hybrid; CAD 100,000 - 125,000; Full time

Job summary

A leading financial institution in Canada is seeking a Marketing Designer / Senior Salesforce Analyst for a 1-year contract. The ideal candidate will have strong Salesforce Marketing Cloud expertise and proven experience in campaign management. You will craft personalized marketing strategies leveraging advanced marketing automation tools, ensuring impactful customer engagement through data-driven campaigns.

Qualifications

• Minimum 2+ years of Salesforce and marketing automation experience.
• Solid CRM experience and understanding of marketing campaign concepts.
• Extensive experience with Salesforce Marketing Cloud.

Responsibilities

• Work closely with Integrated Marketing to design and optimize Salesforce Marketing Cloud journeys.
• Build and deploy marketing campaigns using Salesforce tools.
• Manage and segment audience data using Marketing Cloud tools.

Skills

Salesforce

Campaign Management

Marketing Automation

HTML

AMPscript

SQL

Dynamic Content Scripting

Omni-channel Marketing

Project Management

Job description

3 days ago Be among the first 25 applicants

Position Title: Marketing Designer / Senior Salesforce Analyst

Location: Toronto, ON

Duration: 1 year (Extension/Conversion Possible) Schedule: M-F 9-5

Work Type: Hybrid (twice a week - any 2 days), 1 day overlapping with teammates

Pay Range: C$40 - C$50/Hr

Job Description

Our client is modernizing its marketing ecosystem to deliver personalized, relevant, and timely communication to our customers in their channel of choice.

The Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices.

As a key member of Salesforce COE, the SF Campaign Manager will work closely with key partners across Marketing & Business Units to lead the well-managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

Responsibilities:

• Work closely with Integrated Marketing to design, streamline, and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, including development of journeys, template setup, list management, form creations, A/B testing, and automated triggers.
• Design and execute cross-channel SFMC campaigns / journeys based on the marketer's requirements.
• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, and structure journey decision splits.
• Oversee journey planning and execution, including technical reviews and quality control.
• Build and maintain modular campaign templates that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and render properly on different devices.
• Manage and segment audience data using various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues, including template rendering, links, accessibility, subscriber lookup, etc.
• Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and training to specialists on SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules.
• Participate in campaign optimization and support performance analysis.
• Collaborate with cross-functional teams to achieve campaign objectives within timelines.
• Utilize project management skills to drive initiatives from conception to completion.

Must Have:

• Minimum 2+ years of Salesforce and marketing automation experience.
• Minimum 2+ years of Campaign Management and Delivery experience with segmentation strategy.
• Solid CRM experience and understanding of marketing campaign concepts and best practices.
• Extensive experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting.
• Experience creating dynamic, personalized campaigns using AMPscript and SQL.
• Knowledge of Omni-channel marketing and applicable regulatory frameworks in Canada.
• Ability to manage multiple campaigns in a fast-paced environment.

Nice to Have:

• 2+ years of journey orchestration experience in Financial Services or regulated industries.
• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist.
• Experience working with cross-functional teams in a matrixed environment.
• Knowledge of CSS and AMPScript + CSS in SFMC.

Department Overview

• The North American Growth Marketing team leads digital marketing and 1:1 marketing, building the digital marketing ecosystem for personalized customer interactions.

Disqualifiers:

No Salesforce experience, as it is essential for this role.

About The Company

Top 10 bank in Canada and North America offering comprehensive financial solutions, including retail, commercial, wealth management, and wholesale banking services.

About GTT

• GTT is a minority-owned staffing firm, subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We value diversity and inclusion, serving Fortune 500 clients across various sectors in the US and Canada. We look forward to helping you land your next great career opportunity!