Marketing Data Analyst / CRO

CoVet, Inc.; Canada; Remote; CAD 85,000 - 95,000; Full time

Job summary

CoVet, Inc. is seeking a Marketing Data Analyst / CRO to own marketing analytics, reporting, and conversion-rate optimisation.

You will report to the Product Marketing Manager and work with performance marketing, lifecycle, and product teams. This hands-on role suits an analyst who loves data and the decisions it drives, building reliable reporting, identifying funnel leaks, and running tests to improve conversion from visit to paying subscription.

Qualifications

• Experience as a marketing, growth, or product analytics analyst.
• Strong SQL and cloud data warehouse knowledge (BigQuery).
• Dashboarding experience with Looker Studio/Looker/Tableau.
• Experience designing and analyzing experiments with statistical significance.
• Familiar with web/product analytics, tagging, UTM tracking and attribution.
• Able to explain findings clearly to non-analysts and recommend actions.

Responsibilities

• Own marketing reporting and dashboards for funnel performance by market, channel and source.
• Analyze full funnel from visit to sign-up, activation, subscription and retention.
• Design, run and interpret A/B and multivariate tests on landing pages and onboarding.
• Improve attribution across paid channels, website and CRM.
• Build and maintain cost, conversion and cohort analyses by market.
• Turn findings into prioritized recommendations for marketing, product and leadership.
• Keep data definitions consistent, documented and trusted across teams.

Skills

Marketing analytics

Growth analytics

Product analytics

Communication

Self-directed

Education

Bachelor's degree

Tools

SQL

BigQuery

Looker Studio

Looker

Tableau

Python

R

Job description

At CoVet, we're building AI-powered tools that help veterinary professionals spend less time on paperwork and more time caring for animals.

Veterinary teams are stretched thin. Long hours, administrative burden, and burnout are challenges across the industry. We're on a mission to change that. Our AI copilot helps veterinary professionals save time, improve workflows, and focus on what matters most: delivering exceptional patient care.

We're a globally distributed team united by a shared mission to support veterinary professionals through thoughtful technology. We move quickly, collaborate openly, and believe great ideas can come from anyone.

If you're excited by the opportunity to shape the future of veterinary medicine while working alongside an ambitious and supportive team, we'd love to meet you.

What you'll do

We are hiring a Marketing Data Analyst / CRO to own marketing analytics, reporting and conversion rate optimisation at CoVet. You will report to the Product Marketing Manager and work closely with the performance marketing, lifecycle and product teams.

This is a hands-on role for an analyst who enjoys both the data and the decisions it drives. You will build reliable reporting, find where the funnel leaks, and run the tests that improve conversion from first visit to first record to paying subscription.

You will:

• own marketing reporting and dashboards, so teams can see funnel performance by market, channel and source
• analyse the full funnel from visit to sign-up, activation, subscription and retention, and find where conversion is lost
• design, run and read A/B and multivariate tests on landing pages, sign-up flows, onboarding and email
• improve attribution and measurement across paid channels, the website and the CRM
• build and maintain cost, conversion and cohort analyses by market, replacing estimates with measured figures
• turn findings into clear, prioritized recommendations for marketing, product and leadership
• keep data definitions consistent, documented and trusted across teams

Cross-functional collaboration

This role will work closely with:

• Product Marketing: to improve activation and onboarding, and to prioritise conversion work
• Performance Marketing and Lifecycle: to measure channels and campaigns, and to design tests
• Product and Engineering: to instrument events, ship experiments and understand in-app behaviour
• RevOps, Sales and Enterprise: to align on lead and pipeline definitions and CRM data
• Leadership: to supply the numbers behind planning and board reporting

What success looks like

In this role, success means conversion improves at every stage of the funnel, and the business can see why. It means reporting people trust, tests that give clear answers, and decisions made faster because the data is ready.

You should expect to be measured on conversion and activation gains, the number and quality of tests run, the reliability of reporting, and the impact of your recommendations.

Qualifications

We're looking for someone who is:

• an experienced analyst in a marketing, growth or product analytics role
• strong in SQL, and comfortable working in a cloud data warehouse such as BigQuery
• skilled at building dashboards in Looker Studio, Looker, Tableau or similar
• experienced in designing and analysing experiments, with a sound grasp of statistical significance
• familiar with web and product analytics, tagging, UTM tracking and attribution
• able to explain findings plainly to non-analysts and recommend what to do next
• organised, self-directed and comfortable handling requests from several teams

Preferred experience

• SaaS with a self-serve or product-led funnel
• CRO tools such as Optimizely, VWO or similar, and landing page builders
• HubSpot or another CRM as a reporting source
• Python or R for analysis
• multi-market or multi-language businesses

Why this role matters

This role gives CoVet clear visibility of what drives growth. Every point of conversion this role recovers means more customers from the same spend, and faster, more confident decisions across marketing.

Why Join Us

• Flexible remote-first work environment
• Competitive compensation
• Generous vacation and time-off policies
• Opportunities for professional development and career growth
• A culture built on trust, collaboration, and impact

Compensation

We believe in paying our team members fairly and competitively. Compensation is determined based on factors such as experience, skills, qualifications, and local market benchmarks.

As a globally distributed company, salary ranges are localized to reflect the market for comparable roles in a candidate's country or region. We'll discuss compensation expectations and provide transparency around our approach throughout the interview process.

CoVet is proud to be an equal opportunity employer. We're committed to building a diverse, inclusive, and welcoming workplace where everyone can do their best work. If you require accommodations at any stage of the recruitment process, please let us know. We're happy to work with you to ensure an accessible and positive candidate experience.

The pay range for this role is:

85,000 - 95,000 CAD per year (Canada)

45,000 - 55,000 GBP per year (United Kingdom)