Marketing Data Analyst

MDG; Oakville; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Discretionary performance bonus

On-site Head Office Oakville

Competitive compensation

Employee discounts

Job summary

MDG Canada is seeking a Marketing Data Analyst to join the Oakville team on-site. You will apply data, statistics, and AI-powered tools to evaluate marketing performance, identify opportunities, and support revenue-driven decisions.

You will analyze campaigns, funnels, and partner performance, validate findings, and deliver actionable recommendations with clear management reports. A strong quantitative background and 3+ years in marketing analytics are required.

Qualifications

• Undergraduate degree in Mathematics, Statistics, Economics, Engineering, or Commerce with a focus on Analytics or Finance.
• At least 3 years of experience in marketing analytics or a similar analytical role.
• Experience using data to inform business or spending decisions with measurable results.
• Knowledge of applied statistics, including significance and sample size.
• Strong analytical and problem-solving skills to identify root causes.
• Experience with AI-powered or data analysis tools and verifying outputs.
• Experience monitoring performance targets and translating findings into actions.
• Strong communication skills to explain complex analyses clearly.

Responsibilities

• Analyze marketing performance, conversion funnels, and lead-generation data to identify revenue drivers and gaps.
• Use data and AI tools to conduct analysis, validate outputs, and challenge unsupported conclusions.
• Apply statistics to assess results and determine significance and adequacy of sample size.
• Investigate performance issues and develop data-driven solutions.
• Establish success metrics and monitor results post-launch.
• Guide marketing spend decisions and improve customer acquisition costs.
• Monitor performance against targets and address gaps proactively.
• Evaluate lead-generation partner performance, quality, and contribution.
• Prepare clear reports with recommendations for management.
• Research analytical tools and data sources to improve measurement.

Skills

Marketing analytics

Statistical analysis

Data-driven decisions

AI-powered tools

Communication skills

Problem solving

Education

Quantitative undergraduate degree

Tools

SQL

Python

R

Google Ads

Job description

This role is 100% on-site at our Head Office in Oakville, ON

Employment Type: Full-time, Permanent

Salary Range: $70,000 - $80,000 plus eligibility for a discretionary performance bonus

Vacancy Status: This posting is for an existing vacancy.

AI Disclosure: We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our HR team.

Role Overview

We are looking for a motivated and analytical Marketing Data Analyst to join our growing team in Oakville, ON. This role focuses on using data, statistical analysis, and AI-powered tools to evaluate marketing performance, identify opportunities, and support data-driven business decisions.

The successful candidate will analyze marketing campaigns, conversion funnels, and lead-generation partner performance to understand what drives revenue, identify the root causes of performance issues, and recommend effective solutions. They will validate analytical findings, establish performance measures, and assess results to ensure decisions are supported by reliable data and measurable outcomes.

What You'll Do

• Analyze marketing performance, conversion funnels, and lead-generation partner data to identify revenue drivers, performance gaps, and opportunities for improvement.
• Use data and AI-powered tools to conduct analysis, validate outputs, and challenge conclusions that are not supported by evidence.
• Apply statistical methods to assess results, including statistical significance and sample size, before making recommendations or decisions.
• Investigate performance issues to identify underlying causes and develop data-driven solutions.
• Establish success metrics before projects or initiatives launch, monitor results, and lead post-launch performance analysis.
• Use analytical findings to guide marketing spend decisions, improve conversion performance, and optimize customer acquisition costs.
• Monitor performance against established targets and take ownership of identifying and addressing gaps.
• Evaluate lead-generation partner performance, lead quality, costs, and contribution to business results.
• Prepare clear reports and recommendations for management, explaining key findings, business implications, and recommended actions.
• Research and assess analytical tools, data sources, and emerging technologies that may improve marketing measurement and decision-making.

What You Bring

• A completed undergraduate degree in Mathematics, Statistics, Economics, Engineering, or Commerce with a focus on Finance or Analytics, or a related quantitative discipline.
• At least 3 years of experience in marketing analytics or a similar analytical role.
• Demonstrated experience using data to make business or spending decisions, with measurable results.
• Knowledge of applied statistics, including the ability to assess statistical significance and sample size.
• Strong analytical and problem-solving skills, including the ability to investigate issues and identify root causes rather than relying on surface-level observations.
• Experience using AI-powered or data analysis tools, with the ability to verify outputs, assess their reliability, and challenge unsupported conclusions.
• Experience monitoring performance targets, measuring outcomes, and translating findings into actionable recommendations.
• Strong communication skills, with the ability to explain complex analytical findings in clear, practical business terms.

Assets

• Experience in lead generation, performance marketing, or marketing analytics.
• Experience with US ping-tree lead distribution models.
• Knowledge of SQL, Python, or R.
• Experience with Google Ads and related marketing analytics platforms.

Who You Are

• Analytical and evidence-driven, with a strong attention to detail.
• A resourceful problem-solver who takes initiative and investigates issues thoroughly.
• Comfortable challenging assumptions and questioning results that are not supported by data.
• Able to work independently, manage competing priorities, and take ownership of outcomes.
• A clear communicator who can turn complex analysis into practical business recommendations.

Our Benefits and Perks

• Competitive compensation with extended health and wellness benefits, employee discounts, paid time off, and more
• A collaborative and supportive team culture
• Complimentary snacks and coffee
• Discounted, freshly made hot breakfasts and lunches from our in-house Chef

Why Join Our Company

MDG Canada is a leader in consumer financing and financial technology, providing innovative financing solutions to consumers across North America. With over 30 years of experience, MDG continues to evolve its services and technology to meet the changing needs of its customers.

MDG is committed to investing in its people and fostering a culture of innovation and growth. We encourage employees to take initiative, make informed decisions, and use their expertise to drive meaningful results for their teams and the organization.

MDG recognizes Canada's diversity as a source of national pride and strength. It is our policy to ensure equal employment opportunity without discrimination on the basis of race, religion, national origin, age, sex, disability, or any other basis protected by law. MDG welcomes and encourages applications from people with disabilities. Accommodations are available upon request for applicants participating in all aspects of the selection process.