Marketing Copywriter

Optimize Financial Group; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

Optimize Financial Group in Toronto, ON is seeking a Marketing Copywriter to join our on-site team. You will craft landing pages, brochures, and campaigns, collaborating with Marketing, Sales, and Product to align copy with business goals.

You will apply audience psychology, conversion principles, and SEO best practices while shaping content for web, email, and social channels. This is a full-time, on-site role from Monday to Friday.

Qualifications

• 3+ years of copywriting, content marketing, or related role.
• Portfolio demonstrating writing across landing pages, sales materials, brochures, and digital campaigns.
• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Strong understanding of marketing funnels, customer journeys, and conversion optimization.
• Familiarity with SEO, content management systems, and marketing automation tools.
• Financial services/fintech/SaaS/tech experience preferred.

Responsibilities

• Write and optimize landing pages, website copy, and digital campaigns that drive lead generation and conversions.
• Develop high-end copy for paid ads (LinkedIn, Google, display), email sequences, and social media.
• Partner with Sales leadership to create winning proposals, pitch decks, one-pagers, and case studies.
• Maintain and evolve brand voice guidelines, messaging frameworks, and editorial standards.
• Apply SEO best practices and keyword strategy to web and blog content.
• Work with Marketing on campaign strategy, audience segmentation, and positioning for new products or features.
• Use performance data and analytics to refine copy and improve engagement/conversion rates.

Skills

Copywriting

Content marketing

SEO knowledge

Marketing automation

Education

Bachelor's degree (Marketing/Comm)

Tools

CMS

Marketing automation

Job description

Optimize Financial Group is a premier wealth management firm based in Toronto, ON, dedicated to helping clients achieve their long-term financial goals. We provide personalized financial solutions spanning portfolio management, tax planning, debt management, retirement planning, and estate strategies. Our holistic approach aligns financial objectives with life ambitions, ensuring every client receives a thoughtful and tailored path to success.

The opportunity

We are seeking a Marketing Copywriter to join our team at our Toronto office. In this role, you will partner closely with Marketing, Sales, and Product teams to produce high-converting landing pages, persuasive sales proposals, polished company brochures, and a full spectrum of marketing collateral. You will be both a wordsmith and a strategist, someone who understands audience psychology, conversion principles, and how to align copy with business objectives. This is a full-time, on-site role, Monday to Friday, 8:30 a.m. to 5:30 p.m.

Key responsibilities

• Write and optimize landing pages, website copy, and digital campaigns that drive lead generation and conversions.
• Develop high-end copy for paid ads (LinkedIn, Google, display), email sequences, and social media.
• Partner with Sales leadership to create winning proposals, pitch decks, one-pagers, and case studies.
• Maintain and evolve brand voice guidelines, messaging frameworks, and editorial standards.
• Apply SEO best practices and keyword strategy to web and blog content.
• Work with Marketing on campaign strategy, audience segmentation, and positioning for new products or features.
• Use performance data and analytics to refine copy and improve engagement/conversion rates.

Qualifications

• Minimum of 3 years of experience in copywriting, content marketing, or related role
• Portfolio demonstrating strong writing across landing pages, sales materials, brochures, and digital campaigns.
• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Strong understanding of marketing funnels, customer journeys, and conversion optimization.
• Familiarity with SEO, content management systems, and marketing automation tools.
• Financial services, fintech, SaaS, or technology experience is preferred.

Use of Artificial Intelligence in Recruitment

As part of our recruitment and selection process, we may use technology-enabled tools, including artificial intelligence (AI), to assist with certain aspects of candidate screening, assessment, scheduling, and application review. All hiring decisions are ultimately made by qualified individuals and are based on job-related criteria, qualifications, and business requirements.