Marketing Coordinator - Full-Time

Westerner Park; Red Deer; On-site; CAD 46,000 - 56,000; Full time

Job summary

Westerner Park is seeking a Marketing Coordinator to join our Marketing & Communications team. The role blends graphic design with marketing coordination, managing web and social media content, and supporting campaign planning and reporting.

Ideal candidates have 1–2 years in marketing, a relevant portfolio, and proficiency in WordPress, Canva, and Adobe Creative Cloud. This temporary, full-time position offers 14 months of engagement and opportunities to contribute to Central Alberta’s leading

Qualifications

• Post-secondary education in Marketing, Digital Media, Graphic Design, or Communications.
• 1–2 years of marketing, communications, or digital media experience.
• Portfolio of relevant design and digital work.
• Experience with WordPress and basic HTML/CSS.
• Familiarity with Canva and Adobe Creative Cloud.
• Knowledge of social media platforms and email marketing.

Responsibilities

• Design and produce content and graphics for web, email, social media, print, and on-site signage.
• Update and maintain website pages using WordPress; apply basic HTML/CSS when needed.
• Build and support email marketing campaigns and track performance.
• Assist with paid digital campaigns and analytics.
• Plan, write, schedule, and publish social content; monitor engagement.
• Coordinate advertising campaigns across media and support sponsorships.
• Contribute to strategy, reporting, and trend analysis.

Skills

Marketing

Digital media

Graphic design

Communications

Content creation

Social media

Campaign planning

Education

Post-secondary education in Marketing, Digital Media, Graphic Design, or Communications

Tools

WordPress

Adobe Creative Cloud

Canva

HTML/CSS (basic)

Google Analytics

Job description

Marketing Coordinator – IN-SCOPE - (Full-Time Temporary)

Ignite Your Potential at Westerner Park

Join Westerner Park, where exciting opportunities, meaningful experiences, and personal growth come together. As a community-focused organization, we take pride in creating memorable moments for our guests, clients, and community through the events we host and the experiences we deliver.

Position Overview:

Westerner Park is seeking a Marketing Coordinator to join our Marketing and communications team. The Marketing Coordinator is responsible for creating engaging visual content, coordinating campaigns, and supporting the execution of Westerner Park’s marketing strategy. This role combines graphic design and digital media expertise with marketing coordination skills, including managing web and social media platforms, updating website content, supporting sponsorship fulfillment, and assisting with campaign planning and reporting.

We’re looking for someone who is organized, collaborative, and proactive, with a passion for creative digital storytelling and brand building. In this position, you’ll develop skills in content creation, digital platforms, campaign coordination, and analytics while gaining front-row access to some of Central Alberta’s leading events—making this role as dynamic and rewarding as it is unforgettable.

Key Responsibilities

The Marketing Coordinator will be responsible for the following:

Content Creation & Design

• Design and produce content and graphics for web, email, social media, print, and on-site signage, ensuring alignment with brand guidelines and event messaging.
• Manage and schedule digital signage around the park, ensuring timely, accurate, and visually engaging event and sponsor messaging.
• Collaborate with internal departments and event teams to develop marketing materials and visual assets.
• Help manage digital asset files, photo/video libraries, and version control for shared resources.

Web & Digital Platforms

• Update and maintain website pages using content management systems (e.g., WordPress), applying user-friendly layout practices and basic HTML/CSS when needed.
• Conduct content audits and keyword research to support SEO best practices and improve website discoverability.
• Build and support email marketing campaigns using tools like Mailchimp or Constant Contact, including list segmentation and performance tracking.
• Assist with paid digital campaigns (e.g., Google Ads, Meta) by preparing creative assets and supporting campaign uploads and analytics.

Social Media & Engagement

• Assist with planning, writing, scheduling, and publishing content across social media platforms.
• Monitor engagement, track performance, and flag opportunities for improvement.

Advertising & Promotions

• Book, coordinate, and execute advertising campaigns across radio, newspaper, magazines, outdoor, and other community media outlets.
• Support sponsorship fulfillment by ensuring sponsor visibility through both digital and advertising channels.

Strategy & Reporting

• Contribute creative ideas and insights to the overall marketing strategy, helping shape campaigns that strengthen Westerner Park’s brand and community impact.
• Track performance metrics (web traffic, social engagement, email opens, signage impressions, campaign results) and contribute to monthly reporting dashboards.
• Participate in brainstorming sessions and stay informed on emerging trends in marketing, design, and media consumption.

Why Join Westerner Park?

Join the Westerner Park team and be part of a dynamic, community-focused organization where every event creates memorable experiences for our guests, clients, and community. As a Part-time team member, you will have the opportunity to work in an exciting event environment, gain valuable hospitality experience, and be part of a team that takes pride in delivering exceptional service.

At Westerner Park, you can expect:

• Competitive compensation.
• The opportunity to contribute to a non-profit agricultural society and exposition association that plays an important role in the community.
• A fun, fast-paced work environment where no two days are the same and you can experience the excitement of Westerner Park events firsthand.
• The opportunity to build new skills, gain valuable hospitality and event experience, and work alongside a supportive team.
• A welcoming and inclusive workplace where teamwork, collaboration, and creating memorable experiences are at the heart of what we do.

Here is What You Bring

The ideal candidate will have:

• Post-secondary education in Marketing, Digital Media, Graphic Design, Communications, or a related field.
• 1-2 years of relevant experience in marketing, communications, or digital media (including internships, volunteer roles, or academic projects).
• A portfolio of relevant design and digital work (e.g., school projects, personal work, internships).
• Familiarity with design tools such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and, or Canva.
• Experience working with website CMSs like WordPress; basic HTML/CSS skills are an asset.
• Knowledge of social media platforms and scheduling tools (e.g., Hootsuite, Later).
• Experience with email marketing platforms and analytics tools (e.g., Constant Contact, Google Analytics) is an asset.
• Strong written and verbal communication skills in English.
• Ability to manage multiple priorities with a high level of organization and attention to detail.
• Availability to work occasional evenings and weekends during events or content capture opportunities.
• The ability to work independently, take initiative, and effectively solve problems.
• Passionate about community and creating valuable experiences for Central Alberta

Position Details

• Employment Type: Temporary, Full-Time (approximately 14 months)
• Department: Marketing & Communications Department
• Compensation: $45,988.80 TO $56,201.60
• Affiliation: Member of the Westerner Employees Association

Create Memorable Experiences with Westerner Park

Explore working at Westerner Park, where our culture, hospitality, and atmosphere create an exciting and rewarding place to be. Join our team and help create memorable moments for our guests, clients, and community.

Thank you for your interest in Westerner Park. We look forward to reviewing your application.

Westerner Park welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodation is available upon request in relation to the materials or processes to be used.