Marketing Coordinator, Content

Entro; Toronto; On-site; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Extended health & dental benefits

Job summary

Entro is a global design leader in branding, wayfinding, and experiential design. The Marketing Coordinator, Content creates and manages clear, engaging content across Entro’s digital platforms to amplify the brand and leadership.

You translate Entro’s work into content that drives engagement and supports growth. This role focuses on marketing and business development—not proposals—and owns templates, periodic brand reviews, and on-brand market materials.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 3+ years in content creation, social media, or digital marketing.
• Strong writing and editing with visual storytelling.
• Familiarity with LinkedIn, Instagram, content scheduling tools.
• Proficiency in Adobe Suite, WordPress, and email marketing platforms.

Responsibilities

• Develop content strategies to generate brand awareness and leads.
• Create short-form video, infographics, and social-ready content.
• Repurpose long-form content for clips across channels.
• Draft and edit web, campaign, and short-form content with design in mind.
• Support marketing collateral within brand guidelines.
• Coordinate photography with Creative Directors.

Skills

Content creation

Social media

Digital marketing

Storytelling

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Adobe Suite

WordPress

Email marketing tools

Job description

Digital storyteller for a global design leader

About the Role

Entro is advancing our legacy of leadership in branding, wayfinding, and experiential design.

Marketing accelerates that mandate - building awareness and trust with clients, staff, and partners,

and activating the value of their investment in Entro. The Marketing Coordinator, Content creates and manages clear, engaging, and beautiful content across Entro’s digital platforms. Working with the same design rigor our creative teams bring to client work, this role amplifies Entro’s brand, perspective, and leadership. You are a digital storyteller — translating Entro’s work, thinking, and impact into content that drives engagement and supports

growth.

This role is focused on marketing and business development — not proposals. The connection to

proposals is brand stewardship: you own the templates, run periodic reviews of outgoing submissions, and ensure everything in market is on-brand and up to date.

At Entro, our strength is our people. As a design firm, we solve problems, create interest, and tell stories and we value curiosity, talent, collaboration, camaraderie, and hard work. This role is a true partner in achieving growth, and being engaged in our culture and building internal relationships is central to doing it well.

What You’ll Do

Content Development

• Contribute to content strategies that generate brand awareness, trust, and qualified leads.
• Create short-form video, infographics, and social-ready content.
• Repurpose long-form content into clips and variations across social channels.
• Draft and edit web, campaign, and short-form content with strong attention to design, grammar, and consistency.
• Support the creation of marketing and business-development collateral within established brand guidelines.
• Bring photography and video-production skills (considered an asset).

Digital Marketing

• Manage Entro’s social media channels and website to grow engagement and measure performance.
• Write, schedule, and publish social posts and blog content aligned with brand and marketing objectives.
• Maintain on-page SEO best practices - titles, meta descriptions, headings, alt text, and internal links.
• Update website content, including news, case studies, and blogs.
• Build, schedule, and send segmented email campaigns and newsletters.
• Use CRM tools to support marketing and business-development activity.

Brand Stewardship & Sales Enablement

• Act as a brand steward (“brand police”): build and maintain templates, review proposal submissions periodically, and ensure all material in market is consistent and current.
• Collect material internally - project stories, milestones, awards, photography and produce external-facing assets from it (collateral, social, case studies).
• Identify opportunities for industry engagement that support sales enablement and growth.

Coordination

• Coordinate photography with Creative Directors.
• Keep marketing materials and project documentation organized, current, and properly filed.
• Conduct research to support content development and industry engagement.
• Support coordination of sponsorships and industry-engagement initiatives.

First 90 Days

This role should show momentum quickly. Early priorities focus on learning the brand and systems,

then producing consistent, on-brand content that grows engagement and supports the pipeline.

First 30 days Learn the brand, systems, and people.

• Get fluent in Entro’s brand guidelines, voice, and visual standards.
• Audit current channels - LinkedIn, Instagram, website and establish baseline metrics for followers, engagement, and traffic.
• Learn the content, CRM, email, and analytics tools in use.
• Build relationships with the BD Lead, Creative Directors, Project Leadership, and R&D, and set up a repeatable way to source project stories, milestones, and photography internally.
• Take ownership of the content calendar and publishing cadence.

First 60 days Produce consistently and tighten the brand.

• Run a steady publishing rhythm across social and blog, with content repurposed from long-form work.
• Take over templates and begin periodic brand reviews of outgoing material and proposal submissions.
• Launch or refresh the email/newsletter program with proper segmentation.
• Apply on-page SEO improvements to priority website pages and case studies.
• Begin reporting on engagement against the Day-30 baseline.

First 90 days Show measurable traction.

• Demonstrate growth in LinkedIn followership and engagement against baseline (target: ~40% follower growth over the agreed period).
• Show a consistent, on-brand content stream and a maintained, current website.
• Evidence that online sources are generating leads, tracked through to BD.
• A simple, repeatable reporting dashboard covering the KPIs below.

Key Performance Indicators

All KPIs require ongoing tracking and regular reporting:

• Revenue growth - marketing’s contribution to the pipeline and to won work.
• Online engagement - growth in LinkedIn followership (target ~40%), plus engagement across social and website traffic.
• Lead generation - qualified leads generated via online sources, tracked through to BD.
• Content output and consistency - publishing cadence maintained across channels.
• Brand consistency - templates current and outgoing material reviewed and on-brand.
• Email performance - list growth, open and click-through rates on campaigns and newsletters.

What You Bring

• Diploma or degree in marketing, communications, journalism, or a related field.
• 3+ years of experience in content creation, social media, or digital marketing (internships and co-ops count).
• Strong writing and editing skills with an eye for design and visual storytelling.
• Familiarity with social platforms (LinkedIn, Instagram) and content-scheduling tools.
• Proficiency in Adobe Suite, WordPress, and email-marketing platforms.
• Understanding of SEO principles and website content management.
• Familiarity with marketing analytics and reporting tools (Google Analytics, LinkedIn analytics, social insights).
• Interest in design, architecture, or the built environment (an asset).
• A portfolio or samples of writing, social content, or creative work.

Why Entro

• Our people - work with award-winning, recognized industry leaders and best-in-class project teams.
• Our projects - high-profile work at the forefront of environmental design and placemaking around the world.
• Our compensation - competitive pay, extended health and dental benefits, and opportunities for career growth and development.

Salary Range - $65,000 - $75,000

Entro is an equal-opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.