Marketing Coordinator

RELX; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An innovative company in the legal and professional services sector is seeking a Marketing Coordinator to join their dynamic team. This role involves designing, implementing, and optimizing impactful marketing campaigns that drive engagement and lead generation. The ideal candidate will leverage AI tools and data-driven insights to enhance marketing efforts, ensuring alignment with brand messaging and organizational goals. With a commitment to a healthy work/life balance, this position offers a collaborative environment where creativity and initiative are valued. If you are passionate about marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

Health plan benefits

Employee Assistance Program

Retirement Benefits

Various Leave Programs

Educational Assistance

Disability Insurance

Paid Vacation

Paid leave for volunteering

Qualifications

• 2+ years of marketing experience with a focus on digital campaigns.
• Collaborative team player with strong interpersonal skills.

Responsibilities

• Design and optimize marketing campaigns to drive engagement.
• Utilize CRM tools for lead creation and conversion.

Skills

AI Tools Proficiency

Email Campaigns

Data Analysis

CRM Tools (Pardot, Salesforce)

Social Media Strategies

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Pardot

Salesforce

Job description

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About Our Team
LexisNexis Legal & Professional, serving customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that uses the best models from top creators for each legal use case.

About The Role
LexisNexis Canada is seeking a Marketing Coordinator to design, implement, and optimize marketing campaigns supporting segment Marketing Managers and our products and services. The ideal candidate is proficient with AI tools to enhance marketing efforts and will proactively assist the marketing team and segment managers in producing high-impact email campaigns that drive engagement and leads. Leveraging data-driven insights, the coordinator ensures seamless execution, alignment with brand messaging, and measurable success against organizational goals.

Responsibilities

• Support demand generation programs to promote our products, services, and market sectors.
• Utilize marketing channels such as email, webinars, and social media to position products and services.
• Collaborate with Marketing, Sales, and Product teams to implement initiatives.
• Execute campaigns using CRM tools like Pardot and Salesforce to drive lead creation and conversion.
• Monitor and report on campaign performance based on success metrics.
• Optimize campaigns through A/B testing and other methods to maximize impact.
• Execute sponsorships and events, both live and virtual, to meet departmental objectives.
• Leverage digital channels effectively to increase awareness and generate leads.
• Understand social media strategies, nurture campaigns, and conduct competitive data analysis.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• At least 2 years of relevant experience.
• Strong ability to work collaboratively in a high-performance team.
• Effective interpersonal and presentation skills, with the ability to influence in a matrix organization.
• Ability to follow instructions and processes diligently.
• Proactive problem-solving skills and sound decision-making abilities.

Work in a way that works for you

We promote a healthy work/life balance and support your immediate responsibilities and long-term goals.

Benefits

• Health plan benefits
• Employee Assistance Program
• Retirement Benefits
• Various Leave Programs
• Educational Assistance
• Disability, Life, and Accidental Death Insurance
• Paid Vacation
• Paid leave for Employee Resource Groups and volunteering

About the Business

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics to enhance productivity, decision-making, and legal outcomes worldwide. As a pioneer, it was the first to bring legal and business information online with Lexis and Nexis services.

This role is for an existing vacancy.

LexisNexis, a division of RELX, is an equal opportunity employer. We consider all qualified applicants without regard to race, color, creed, religion, sex, national origin, disability, veteran status, age, marital status, sexual orientation, gender identity, or genetic information. We are committed to accessible hiring. If you need accommodations, please complete our Applicant Support Form or contact 1-855-833-5120.

Please read our Candidate Privacy Policy.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Technology, Information and Media

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