Marketing Coordinator

Sportball; Sherbrooke; On-site; CAD 40,000 - 60,000; Full time

Job summary

Sportball, North America's leading franchisor of youth organized multi-sport programming, is seeking a Marketing Coordinator to support brand vision and marketing strategy. The ideal candidate will have experience in marketing, excellent communication skills, and a passion for youth development through sports.

Qualifications

• 1-3 years' experience in marketing, brand management, or agency work.
• Excellent written and verbal communication skills in English.
• Interest in sports and active living.

Responsibilities

• Support the development and execution of marketing campaigns.
• Maintain brand consistency across all markets.
• Assist franchisees with marketing resources.

Skills

Communication

Creativity

Analytical Skills

Education

Bachelor's degree or equivalent experience

Job description

Sportball – spark a lifelong passion for staying active

Since 1995, Sportball has been a leader in teaching kids the FUNdamentals of sports. With over 60,000 annual participants across three countries, Sportball continues to grow its impact on physical literacy and confidence in play. We are proud to be recognized as a leader in childhood development through sports, alongside our Franchise Partners.

About the opportunity :

Sportball, North America’s leading franchisor of youth organized multi-sport programming, is seeking a marketing professional to join our team as a Marketing Coordinator. In this role, you will support the Head of Marketing in executing our brand vision and go-to-market strategy, collaborating closely with leadership and franchisees to bring innovative ideas to life. This position offers a blend of strategic planning, execution, and creative development within a small, entrepreneurial team dedicated to a mission-driven, international brand with a vibrant community culture.

Position requirements :

• Bachelor's degree or equivalent experience
• 1-3 years' experience in marketing, brand management, or agency work
• Excellent written and verbal communication skills in English; French is an asset
• Ability to manage multiple priorities effectively
• Interest in sports and active living — we practice what we preach!

Who you are :

• You embody our brand values — enthusiastic, team-oriented, passionate about youth development and sports. You understand our vision and are excited to help bring it to life.
• You are eager to learn, resourceful, and proactive in finding solutions and adding value with available tools.
• You possess a natural creative flair, keen design sense, and generate fresh ideas. You excel at creating content that resonates emotionally and intellectually with our audience. Strong communication and creative writing skills are essential.
• You enjoy analyzing data to derive customer and business insights, informing impactful marketing strategies.
• You have relevant marketing experience (1-3 years) and are motivated to grow your skills.

Responsibilities :

• Maintain brand consistency across all markets.
• Support the development and execution of marketing campaigns, including content creation for email, social media, blogs, and websites.
• Manage freelance partners, website updates, and marketing assets.
• Coordinate brand collaborations and partnerships.
• Utilize marketing tools and assets effectively, measure campaign performance, and report results.
• Assist franchisees with marketing resources and guidance to grow their local businesses.
• Support marketing initiatives for Sportball’s corporate locations in GTA and Calgary, aiming for growth targets.
• Collaborate with the franchisor marketing team to share strategies and enhance overall efforts.

The fine print (

• PLEASE READ BEFORE APPLYING

Submit your cover letter and resume via email. Failure to do so may result in your application being overlooked. Only successful candidates will be contacted.

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