Marketing Coordinator

CGS (Computer Generated Solutions); Saint John; On-site; CAD 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Marketing Coordinator to join their dynamic team in Saint John. In this role, you will develop and deliver engaging digital campaigns, coordinate outreach efforts, and create compelling marketing collateral. You will have the opportunity to analyze performance data and adjust strategies to enhance effectiveness. This position offers a chance to work with a diverse range of clients, from Fortune 500 companies to smaller organizations, all while contributing to the success of cutting-edge learning solutions. If you are creative, data-driven, and eager to make an impact, this role is perfect for you.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• Proven marketing knowledge with a focus on digital campaigns.

Responsibilities

• Develop and deliver digital marketing campaigns using various tools.
• Analyze data to generate actionable insights for marketing strategies.

Skills

Marketing Automation

Verbal Communication

Written Communication

Branding

Content Marketing Strategy

Problem-Solving

Independent Work

Education

Bachelor’s Degree

College Diploma

Equivalent Work Experience

Tools

Website Analytics Tools

Marketing Analytics Tools

HTML

CSS

Job description

Job Title: Marketing Coordinator

Job Location: Saint John, NB

Corporate Profile:

CGS Canada, a division of Computer Generated Solutions, Inc., is home to the Learning Development and Channel services team. We provide custom learning solutions, channel partner enablement services, and applications development. Our customers, ranging from Fortune 500 companies to smaller organizations, rely on us for innovative solutions that enhance capabilities and ensure success. Since 1984, CGS has been delivering cross-industry solutions across multiple platforms. Visit cgsinc.com to learn more about our company.

Key Roles and Responsibilities:

1. Develop and deliver digital campaigns using various tools.
2. Coordinate with the outreach team to communicate with partners via calls to support their marketing needs.
3. Create scripts or templates for marketing concepts.
4. Review campaigns and tactics based on performance indicators and adjust strategies accordingly.
5. Learn and apply new concepts and tools quickly.
6. Create, develop, and deliver webinars.
7. Develop sales and enablement collateral in print and digital formats.
8. Analyze data from multiple sources to generate actionable insights.
9. Translate technical information into clear selling points for less technical audiences.
10. Collaborate with communications agencies, if applicable.

Qualifications:

• Bachelor’s degree, college diploma, or equivalent work experience.
• Proven marketing knowledge, especially within the industry.
• Creativity and ability to identify target audiences for engaging digital campaigns.
• Knowledge of website and marketing analytics tools.
• Basic knowledge of HTML and CSS is a plus.

Key Skills:

• Understanding of marketing automation concepts.
• Excellent verbal and written communication skills.
• Understanding of branding and its significance.
• Ability to develop and manage marketing and communication plans.
• Knowledge of content marketing strategy development and execution.
• Ability to measure marketing outcomes and link activities to revenue, exploring ways to increase ROI.
• Strong problem-solving skills.
• Ability to work independently with limited supervision.