Marketing Coordinator

Leap Consulting Inc; Richmond; On-site; CAD 56,160 - 68,640; Full time

Benefits offered by this job

Paid vacation

Performance-based bonus program

Professional development opportunities

Job summary

Leap Consulting Inc, based in the Metro Vancouver area, is looking for a Marketing Coordinator to support marketing and student recruitment initiatives. This full-time position, offering an annual salary of $62,400, requires strong communication and organizational skills among other qualifications.

The successful candidate will assist in promoting educational services and maintaining online engagement through various marketing activities, including social media campaigns and market research. Benefits include paid vacation and opportunities for professional development.

Qualifications

• Previous experience in marketing, communications, or a related role is an asset.
• Familiarity with social media platforms and digital marketing tools.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Coordinate marketing and promotional activities to support student recruitment.
• Conduct market research and competitor analysis.
• Track and report on marketing performance data from various platforms.
• Assist in the planning and execution of digital marketing campaigns.
• Liaise with media contacts and educational partners.

Skills

Strong written and verbal communication skills

Organizational skills

Analytical skills

Digital marketing knowledge

Social media management

Education

Completion of a college diploma or university degree in marketing or related field

Job description

Workplace Information: On-site

Salary: $62,400 annually

Hours: 32.5 hours per week (Monday to Friday, 10:00 a.m. to 5:00 p.m.)

Terms of Employment: Permanent, Full-time

About LEAP Education Group

LEAP Education Group is a leading education consulting company dedicated to helping students achieve their academic goals through educational planning, university admissions consulting, tutoring services, and enrichment programs. We are seeking a motivated Marketing Coordinator to support our marketing, communications, and student recruitment initiatives.

Job Duties

• Coordinate the implementation of marketing, advertising, and promotional activities to support student recruitment and brand awareness.
• Conduct market research and competitor analysis related to educational consulting services, university admissions, tutoring programs, and student enrichment services.
• Gather, monitor, and compile marketing performance data from RedNote, Facebook, Instagram, Threads, TikTok, YouTube, LinkedIn, and other online platforms.
• Track audience engagement, website traffic, advertising performance, lead generation, and social media growth metrics, and prepare reports for management review.
• Assist in the planning and execution of digital marketing campaigns, social media promotions, online advertising initiatives, and website marketing activities.
• Prepare and update promotional materials, website content, newsletters, brochures, presentations, reports, and social media content.
• Coordinate workshops, seminars, information sessions, student recruitment events, and community outreach activities.
• Liaise with media contacts, educational partners, influencers, and third-party service providers regarding promotional activities and marketing initiatives.
• Respond to inquiries received through digital channels and assist in maintaining engagement with prospective students and parents.
• Maintain marketing databases, campaign documentation, customer records, and digital content libraries.
• Monitor industry trends, educational market developments, and emerging digital marketing platforms and provide recommendations to management.
• Assist in evaluating campaign effectiveness and preparing periodic marketing reports.

Employment Requirements

• Completion of a college diploma or university degree in marketing, communications, business administration, public relations, or a related field.
• Previous experience in marketing, communications, digital marketing, social media management, or a related role is an asset.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and digital marketing tools.
• Strong organizational, analytical, and time-management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

• Paid vacation in accordance with British Columbia Employment Standards legislation.
• Performance-based bonus program.
• Professional development and training opportunities.