Marketing Coordinator

Queen's University; Kingston; On-site; CAD 45,000 - 65,000; Full time

Job summary

Smith School of Business at Queen's University is seeking a Marketing Coordinator to support recruitment marketing for graduate, professional programs, and Executive Education. Based in Kingston or Toronto, you will collaborate with design, admissions, and agency partners to drive recruiting targets and brand visibility.

You will create campaigns, manage content across channels, and analyze digital performance to optimize search visibility and engagement.

Qualifications

• Three-year College Diploma or Three-Year Bachelor Degree (or equivalent).
• Trade certification or ongoing learning to stay ahead of changes in technology or fields.
• Equivalence of education and experience may be considered.

Responsibilities

• Creates and implements recruitment campaigns for the unit's programs, teams and/or events.
• Coordinates messaging and design for media and releases on schedule.
• Writes, edits, and collects engaging content for website and digital channels.
• Tracks digital content and analyzes social media to improve SEO.
• Analyzes campaign reports and adjusts marketing communications accordingly.
• Coordinates photography and video for events and marketing purposes.
• Performs other duties to support the department.

Skills

Marketing planning

Data analysis

Interpersonal skills

Adapt messaging

Content coordination

Education

Three-year College Diploma

Three-year Bachelor Degree

Trade certification

Job description

Reporting to the Manager, Marketing, this position sits within the Marketing and Communications team at Smith School of Business, and supports recruitment marketing across Smith's graduate and professional programs and non-degree Executive Education. The Marketing Coordinator works alongside designers, developers, recruitment & admissions staff and agency partners to execute strategies aimed at achieving recruiting targets and brand promotion goals. This role maintains analytics and will report on progress toward recruitment goals and to share marketing updates, insights, and recommendations.

This position creates and implements recruitment campaigns for the unit's programs, teams and/or events. This position coordinates appropriate messaging and design for various media, and writes, edits, and collects engaging content for the website and other digital communications. This position also tracks digital content and analyzes social media presence to improve search optimization.

This role can be based in either Kingston or Toronto.

What you will do

• Creates and implements recruitment campaigns for the unit's programs, teams and/or events.
• Coordinates appropriate messaging and design for various media, and prepares and releases according to schedule.
• Writes, edits, and collects engaging content for the website, digital communications, social media, and other online marketing channels.
• Tracks digital content and analyzes social media presence to improve search optimization. Identifies performance measures, new trends, or media platforms and implements approaches.
• Analyzes campaign reports and adjusts digital marketing communications accordingly.
• Organizes and coordinates photography and video for special events and marketing purposes.
• Other duties as required in support of the department and/or unit.

Required Education

• Three-year Community College Diploma or Three-Year Bachelor Degree, or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience

• More than 2 years and up to and including 3 years of experience.
• Experience developing and managing marketing plans considered an asset.
• Experience in data, trend analysis and reporting considered an asset.

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

• Practical and applied knowledge of specialized methods and processes that are typically acquired through a combination of technical or academic qualification and/or work experience.
• Provide consultation and advice on non-straightforward and/or complex issues.
• Interaction with others typically requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the needs of the intended audience.
• Build relationships, trust and credibility.
• Manage own work and may train and review the work of casual employees, work study students and/or volunteers, to see commitments through to completion.
• Contribute to setting work priorities and direction, supporting the team in achieving goals and objectives.
• Participate in project team meetings and develop individual project plans.
• Lead procedural or technological change within a unit.
• Identify new problems and seek information and input to fully understand the cause of problems.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Draw logical conclusions and provides opinions and recommendations.
• Research equity, diversity, accessibility and inclusion resources and best practices relevant to the job and unit operations in order to inform evidence-based planning.
• Commitment to principles of equity, diversity, accessibility, inclusion, Indigenization and human rights for equity deserving groups.