Marketing Coordinator

Sportball; Barrie; On-site; CAD 45,000 - 60,000; Full time

Job summary

Sportball, a leader in youth sports education, seeks a passionate Marketing Coordinator to support brand vision and strategy. This role blends strategy, creativity, and execution, working alongside franchisees to innovate marketing efforts. Ideal candidates are enthusiastic, team-oriented, and eager to develop their marketing skills.

Qualifications

• 1-3 years' experience in marketing, brand management, or agency work.
• Excellent written and verbal communication skills in English; French is an asset.
• Ability to manage multiple priorities effectively.

Responsibilities

• Assist the Head of Marketing with planning and executing brand campaigns.
• Maintain consistency of Sportball’s brand across all markets.
• Provide franchisees with access to marketing resources and assets.

Skills

Communication

Creativity

Time Management

Education

Bachelor's degree or equivalent experience

Job description

Sportball – spark a lifelong passion for staying active

Since 1995, Sportball has been the leader in teaching kids the FUNdamentals of sports. With over 60,000 participants annually, playing eight sports across three countries, Sportball continues to grow its impact on physical literacy and confidence in play. Alongside our Franchise Partners, Sportball is proud to be recognized as a leader in childhood development through sports.

About the opportunity :

Sportball, North America’s leading franchisor of youth multi-sport programs, is seeking an emerging marketing professional to join us as a Marketing Coordinator. You will support the Head of Marketing in executing our brand vision and go-to-market strategy, collaborating closely with leadership and franchisees to bring innovative ideas to life. This role offers a blend of strategic thinking, execution, and creativity within a small, entrepreneurial team, shaping the future of a mission-driven, international brand with a strong community culture.

Position requirements :

• Bachelor's degree or equivalent experience
• 1-3 years' experience in marketing, brand management, or agency work
• Excellent written and verbal communication skills in English; French is an asset
• Ability to manage multiple priorities effectively
• An interest in sports and active living — we practice what we preach!

Who you are :

• You resonate with our brand because you live it — enthusiastic, a team player, and passionate about youth development and sports. You understand our brand voice and values, and are excited to help bring our vision to life.
• Learning new skills energizes you! You're resourceful, know when to ask for help, and enjoy adding value with available tools.
• You have a natural flair for creativity, a good eye for design, and generate fresh ideas. You enjoy creating engaging content that connects emotionally with our audience (familiarity with our target demographic is a plus). Strong communication and creative writing skills are essential.
• You are interested in testing your ideas in real-world scenarios and enjoy analyzing data to uncover insights that inform impactful marketing strategies.
• You have relevant marketing experience (1-3 years) and are eager to learn and grow in your career.

Responsibilities :

• Maintain consistency of Sportball’s brand across all markets.
• Assist the Head of Marketing with planning and executing brand campaigns, managing marketing calendars, creating content (email, social media, blogs, website), coordinating with freelance partners, maintaining and enhancing the website, managing partnerships, overseeing marketing assets, measuring campaign effectiveness, and managing budgets.
• Provide franchisees with access to marketing resources, assets, and guidance to support their local growth.
• Support marketing initiatives for Sportball’s corporate locations (GTA & Calgary), including planning, executing, and measuring campaigns to meet growth targets.
• Collaborate with the franchisor marketing team to share insights, strategies, and assets to strengthen overall marketing efforts.

The fine print (

• PLEASE READ BEFORE APPLYING

Send your cover letter and resume via email. Failure to do so may result in your application being overlooked. Only successful candidates will be contacted. We appreciate your understanding.