Marketing Communications Strategist

TD Place; Ottawa; On-site; CAD 62,000 - 76,000; Full time

Benefits offered by this job

Full benefits

Hybrid work arrangement

Job summary

OSEG Foundation seeks a Marketing Communications Strategist for a six-month full-time contract with on-site or hybrid options. Reporting to the Executive Director, you will shape communications across events, programming, philanthropy, and initiatives, and deliver high-quality content and collateral.

You will build practical systems, define audiences and channels, develop messaging, and track impact with KPIs while coordinating with colleagues and external partners to ensure consistency and

Qualifications

• Demonstrated ability to develop communications strategies, messaging frameworks, or editorial plans.
• Strong writing, editing and interviewing skills for diverse audiences.
• Experience in non-profit, sports or purpose-driven environments is a plus.

Responsibilities

• Develop an integrated communications plan across events, 50/50, programming, philanthropy and initiatives.
• Define audiences, objectives, channels, content requirements and timelines to coordinate messaging and expand reach.
• Translate priorities into cohesive organizational narratives with sustainable tools and workflows.
• Create guidance for staff to apply brand and messaging consistently across channels.
• Collaborate with designers, photographers, videographers and agencies as needed.

Skills

Communications strategy

Project management

Editorial writing

Stakeholder engagement

Storytelling

Education

Post-secondary degree in communications/marketing/journalism

Tools

Content calendars

CMS

Social media platforms

Job description

Reporting to the Executive Director, the Marketing Communications Strategist will strengthen how the OSEG Foundation plans, coordinates and communicates its work. This six-month contract combines strategy and hands‑on execution: building practical systems that bring priorities, consistency and focus to communications across events, 50/50, programming, philanthropy, and organizational initiatives, while also creating high-quality content and collateral.

This full‑time, 6-month contract role has a pro‑rated annual salary range of $62,200 to $76,200, with 100% employer‑paid benefits. The final compensation will be determined based on the successful candidate's experience and qualifications. This is a new position and offers the flexibility to work on‑site or in a hybrid work arrangement.

What you’ll do:

Communications Strategy and Coordination

• Develop an integrated communications plan that aligns outreach across events, 50/50, programming, philanthropy, and organizational initiatives.
• Define key audiences, objectives, channels, content requirements, and timelines to coordinate messaging, reduce duplication, and expand reach.
• Collaborate with Foundation and OSEG colleagues to anticipate communications needs and translate departmental priorities into a cohesive organizational narrative.
• Establish sustainable communications tools and processes—including shared calendars, planning templates, intake and approval workflows, and a practical framework for measuring reach, engagement, and content performance.
• Recommending the appropriate mix of paid, earned, shared, and owned channels to maximize reach and engagement.
• Establishing communications KPIs and a measurement framework to track awareness, engagement, audience growth, website traffic, media coverage, campaign performance, and progress toward Foundation objectives.

Key Messaging and Brand Rollout

• Develop a comprehensive messaging framework that articulates the Foundation’s overarching narrative and tailored messages for each major program and revenue stream.
• Adapt messaging for key audiences—including participants and families, donors, partners, volunteers, and the broader community—while maintaining a consistent voice and core story.
• Translate the new brand and messaging framework into clear, audience‑focused content across web, social media, presentations, newsletters, one‑pagers, and other priority materials.
• Create practical guidance that enables staff to apply the brand and messaging confidently and consistently in day‑to‑day communications, including creating channel‑specific content strategies.
• Review and refresh priority materials to align with the new brand, messaging framework, and organizational direction.

Content, Collateral, and Impact Storytelling

• Identify and develop compelling impact stories that demonstrate how the Foundation and its programs help children and youth play, learn, and grow through sport.
• Interview participants, families, partners, staff, and other stakeholders with care and sensitivity, securing appropriate permissions and representing their experiences accurately.
• Write and edit accessible, engaging content for diverse audiences and formats, including profiles, program descriptions, web and social content, newsletters, reports, presentations, and donor materials.
• Create a well‑organized, reusable story and content library with clear tagging, permissions, and supporting information to enable responsible adaptation and use.
• Provide responsive content support for the new brand rollout and other time‑sensitive Foundation priorities throughout the contract.

Project Management and Collaboration

• Manage multiple workstreams and deadlines, maintaining clear project plans and providing regular progress updates to the Executive Director and internal partners.
• Build strong working relationships across departments, balancing diverse needs while keeping communications aligned with organizational priorities.
• Coordinate with designers, photographers, videographers, agencies, or other external partners when required.
• Document recommendations, processes, templates, and outstanding priorities, and provide a clear handoff at the end of the contract.

What’s needed:

• 5+ years of progressive experience in communications, marketing, public relations, journalism or a related field, ideally in a non‑profit, community, sport or purpose‑driven environment.
• Completion of a post‑secondary degree or diploma in communications, marketing, journalism, public relations or a related field. A combination of relevant education and experience may be accepted.
• Demonstrated experience developing communications strategies, messaging frameworks, editorial plans or other systems that improve organizational coordination and consistency.
• Exceptional writing, editing and interviewing skills, with the ability to turn complex information into clear, engaging and audience appropriate content.
• A strong storyteller who can identify the human impact within programs and represent people’s experiences with accuracy, respect and care.
• Ability to move comfortably between strategic planning and hands on execution, bringing structure and momentum to an evolving communications function.
• Strong project management and organizational skills, with the ability to manage multiple contributors, priorities and deadlines.
• Sound judgement and a collaborative approach, including the confidence to ask good questions, synthesize different perspectives and recommend a clear path forward.
• Experience creating content for digital and print channels and working with visual designers or creative partners.
• Familiarity with content calendars, shared asset libraries, website content management systems, email marketing platforms and social media tools.
• Passion for the OSEG Foundation’s mandate and the role sport can play in positive youth development.
• Able to provide a clear Criminal Records Check.
• Bilingualism in English and French is an asset.

Why the OSEG Foundation?

Founded in 2017 as the charitable arm of the Ottawa REDBLACKS and Ottawa 67’s, the OSEG Foundation leverages the power of sport to help children and youth reach their fullest potential. The 50/50 raffle is held at each home‑game for the REDBLACKS, 67’s, Atlético, Blackjacks and other special events at TD Place. Revenue raised through charitable gaming and philanthropy is invested in positive youth development programs for children and youth facing barriers.

Located at Lansdowne Park, the Ottawa Sports and Entertainment Group (OSEG) / TD Place is the largest sports and entertainment company in the capital. We are proud owners of the Ottawa REDBLACKS, and Ottawa 67’s. We are also home to Atletico Ottawa, Ottawa Blackjacks, and Ottawa Rapid FC, and live events at TD Place. OSEG / TD Place and its related Foundation were founded on the vision of its partners - to create year‑round world‑class guest experiences and give back to the Ottawa community.

OSEG / TD Place is an advocate for equity, diversity, and inclusion and invites and encourages all candidates to apply for this role, including women, Indigenous peoples, members of racialized communities, persons with disabilities and persons of minority sexual orientations and gender identities. Additionally, we are happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation in order to participate in the hiring process, please contact us to make your needs known in advance.

Please note this role will require interacting with the public, including in crowded spaces. OSEG / TD Place is committed to providing a safe and enjoyable experience for all employees and guests. We encourage you receive a full dose of the COVID‑19 vaccination (subject to applicable exceptions).

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Marketing Communications Strategist - 2026 FR.pdf