Marketing & Brand Specialist

Polaron Energy; Toronto; Hybrid; CAD 60,000 - 65,000; Full time

Job summary

Polaron Energy Corp. is seeking a Marketing & Brand Specialist to strengthen our brand across digital, retail, and customer-facing channels.

This role supports brand management, content creation, website content, and product launches, working with internal teams and external partners to move initiatives from idea to execution. The ideal candidate balances creativity with strong project management, able to handle multiple priorities and collaborate cross-functionally to keep projects on track.

Qualifications

• 3 years or more of experience in marketing, brand management, content marketing, or related field.
• Experience coordinating marketing projects, campaigns, events, or product launches.
• Familiarity with ecommerce platforms and digital advertising best practices.

Responsibilities

• Support development and execution of brand and marketing initiatives across digital, retail, and customer-facing channels.
• Create and coordinate marketing content including website copy and product content.
• Manage website content, landing pages, and marketplace assets for the brand.
• Coordinate product launches, campaigns, and cross-functional marketing projects from planning to execution.
• Collaborate with Sales, Product, Operations, and Customer Service to ensure timely deliverables.
• Coordinate with external agencies and vendors as needed.
• Manage multiple projects with timelines, approvals, and follow-ups.
• Conduct market and competitor research to identify trends and ideas.

Skills

Marketing strategy

Brand management

Content marketing

Campaign planning

Cross-functional collaboration

Tools

Shopify

Google Ads

Google Analytics

Google Search Console

SEO

Job description

Location: North York, ON

Employment Type: Full-time (35 hours/a week), Hybrid Schedule, 4 days in office, one day work from home

Annual Salary: $60,000.00 - $65,000.00/year

About Us

At Polaron, we’re on a mission to make clean, renewable energy accessible and affordable for Canadian homeowners. As one of the fastest-growing solar companies in the country, we’ve helped thousands of families reduce their carbon footprint and energy bills by transitioning to solar power.

Our team is driven by innovation, integrity, and sustainability. With offices across multiple provinces and extensive knowledge of local incentives, we provide end-to-end solar solutions; from design and permitting to installation and long-term customer support.

When you join Polaron, you’re joining a purpose-driven organization shaping Canada’s clean energy future. You’ll work alongside talented professionals and play a key role in delivering real, impactful solar projects that make a difference.

About The Role

Polaron Energy Corp. and Pion Power are looking for a proactive, creative, and highly organized Marketing & Brand Specialist to help grow and strengthen our brand across digital, retail, and customer-facing channels.

This role will support a wide range of marketing initiatives, including brand management, content creation, website and ecommerce content, product launches, marketing events, campaigns, and cross-functional projects. You’ll work closely with internal teams, external partners, and other stakeholders to bring marketing initiatives from idea to execution while keeping projects organized and on track.

The ideal candidate is someone who can balance creativity with strong project management skills, is comfortable managing multiple priorities at once, and enjoys working across different areas of marketing.

Key Responsibilities

• Support the development and execution of Pion Power's brand and marketing initiatives across digital, retail, and customer-facing channels.
• Develop and coordinate marketing content, including website copy, product content, promotional materials, sales collateral, and other brand assets.
• Manage website content and marketplace channels, landing pages, FAQs, product pages, and other customer-facing materials.
• Coordinate product launches, promotional campaigns, customer education initiatives, and other marketing projects from planning through execution.
• Optimize product listings, PDP content, pricing information, promotions, and other marketplace assets.
• Coordinate trade shows, events, sponsorships, product demonstrations, and other marketing activities.
• Work cross-functionally with Sales, Product, Operations, Customer Service, and other internal teams to coordinate marketing initiatives and ensure deliverables are completed on time.
• Coordinate with external agencies, vendors, designers, and other marketing partners as needed.
• Manage multiple marketing projects simultaneously, including timelines, deliverables, approvals, and follow-ups.
• Conduct market and competitor research to help identify trends, opportunities, and content or campaign ideas.
• Help maintain consistency across Pion Power's brand, messaging, and customer-facing materials.

Qualifications

• 3 years or above of experience in marketing, brand management, content marketing, or a related field.
• Strong written communication and content development skills.
• Experience coordinating marketing projects, campaigns, events, or product launches.
• Experience with Shopify and/or ecommerce or marketplace platforms is an asset.
• Familiarity with Google Ads, Google Merchant Center, Google Analytics, Google Search Console, and SEO best practices.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong attention to detail and an understanding of brand consistency.
• Ability to work collaboratively with cross-functional teams and external partners.
• Comfortable taking ownership of projects and following through from planning to execution.
• Agency experience is preferred, particularly experience managing multiple projects, campaigns, clients, or deadlines in a fast-paced environment.

This role is governed by the Ontario Employment Standards Act, 2000 and all applicable employment legislation.

Accessibility & Accommodation

Polaron Energy Corp. is committed to fostering an inclusive, accessible, and equitable workplace. We welcome applications from all qualified individuals, including those from equity-deserving groups. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, accommodations are available at any stage of the recruitment and employment process. If you require accommodation, please contact us at [e-mail] and we will work with you to meet your needs.