Marketing Associate, Academic Publishing

JMIR Publications; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary and benefits

Fully paid health care and dental (CAN

Wellness days

Life insurance

Flexible remote work environment

Harbourfront area office

Job summary

JMIR Publications is seeking a dynamic Marketing Associate to join our growing team. The role focuses on implementing effective marketing programs to expand our reach within the academic and healthcare communities.

You will develop campaigns, manage webinars and newsletters, leverage HubSpot and Canva, optimize forms and CTAs, and work with cross-functional teams to convert prospects and strengthen our open science mission. Remote-friendly with a collaborative culture.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or related field.
• 3+ years of experience in marketing, preferably in the publishing or academic sector.
• Experience with HubSpot CRM or a similar CRM platform.
• Familiarity with Canva and video editing tools.
• Proficiency with Microsoft Office and Google Suite.
• Working knowledge of Google Ads and social media advertising.
• Excellent interpersonal and communication skills, both written and oral.
• Customer-focused with the ability to listen and respond to the market.
• Action oriented with the ability to work independently and in a team.

Responsibilities

• Assist in the development and implementation of marketing programs including webinars, event planning, newsletters, website updates, awards and recognition programs.
• Work closely with the team to identify, define and compile highly targeted data and enrich contact and account data.
• Marketing Automation: Utilize marketing automation tools to streamline campaigns, nurture leads, and track results.
• Monitor and improve forms, CTAs, and banners.
• Assist in developing data hygiene rules and schedule.
• Assist in execution of marketing programs to convert partnership prospects from relevant organizations to expand reach and impact.
• Execute marketing initiatives targeting both businesses (academic institutions, healthcare organizations) and individual consumers (researchers, healthcare professionals).
• Assist in creation of engaging content across social media, email, and our website.

Skills

Interpersonal communication

Written communication

Analytical thinking

Independent work

Team collaboration

Education

Bachelor's degree in Business/Marketing/Sales or related field

Tools

HubSpot CRM

Canva

Microsoft Office

Google Suite

Google Ads

Social media advertising platforms

Job description

JMIR Publications is a rapidly growing open access publisher of peer-reviewed STEM journals, with an emphasis on medicine, health, and technology titles. In 2026, JMIR Publications was listed on The Globe and Mail’s list of Canada’s Top Growing Companies , with 105% three-year revenue growth.

The ambitious vision of JMIR Publications is to lead the transformation to open science and to contribute to a world where people are empowered by health research and technology to make effective and informed decisions.

Come help us make a real difference in open science!

Summary:

We are seeking a dynamic and results-oriented Marketing Associate to join our growing team. The ideal candidate will have a passion for academic communication and a proven track record in executing effective marketing strategies. This role will play a key part in expanding our reach and impact within the academic and healthcare communities.

Key Responsibilities:

• Assist in the development and implementation of marketing programs including webinars, event planning, newsletters, website updates, awards and recognition programs.
• Work closely with the team to identify, define and compile highly targeted data, assist in enriching contact and account date.
• Marketing Automation:
• Utilize marketing automation tools to streamline campaigns, nurture leads, and track results.
• Monitor and continuously improve forms, CTAs, and banners.
• Assist in developing data hygiene rules and schedule.
• Assist in execution of marketing programs to convert partnership prospects from relevant organizations to expand our reach and impact.
• Execute marketing initiatives targeting both businesses (e.g., academic institutions, healthcare organizations) and individual consumers (e.g., researchers, healthcare professionals).
• Assist in the creation of engaging and informative content across various channels, including social media, email, and our website.

Qualifications:

Education

• Bachelor's degree in Business, Marketing, Sales, or a related field.

Experience

• 3+ years of experience in marketing, preferably in the publishing or academic sector.

Technical Skills

• Experience with HubSpot CRM or a similar CRM platform.
• Familiarity with graphic design and video editing tools (Canva or similar)
• Proficiency with the following platforms: Microsoft Office Suite, Google Suite
• Working knowledge of Google Ads and social media ad platforms preferred.
• Excellent interpersonal and communication skills, both written and oral.
• Customer focused with the ability to listen and respond to the market
• Action oriented and have the ability to work through problems independently
• Strong analytical and problem-solving skills; ability to manage and measure activities
• Ability to work independently and as part of a team.

What We Offer ;

• Competitive salary and benefits including fully paid monthly premiums for Canadian Extended Health Care and Dental Coverage, Wellness Days and Life insurance.
• A beautiful office space near the harbourfront, with free snacks and beverages, and organized social events as a company such as BBQs.
• Flexible remote work environment.
• Opportunity to make a significant impact on public understanding of science.
• Work with a leading publisher in the field of digital health and open access research.
• A dynamic and innovative work environment.

JMIR Publications is an equal opportunity employer. We are committed to a diverse workforce and maintaining a learning and working environment that is welcoming to all.