Marketing and Communications Officer

College of New Caledonia; Prince George; On-site; CAD 75,000; Full time

Job summary

A Canadian educational institution is looking for a Marketing and Communications Officer to lead marketing initiatives across its programs. The successful candidate will develop and execute strategic marketing plans, oversee social media accounts, and collaborate with various departments to enhance College visibility. Applicants should possess a degree in Marketing or a related field and have at least three years of marketing experience. The position offers a competitive salary and is located in Prince George, BC.

Qualifications

• 3 years or more of experience coordinating marketing and communications projects.
• Extensive knowledge of marketing principles and strategies.
• Strong interpersonal skills and creative abilities.

Responsibilities

• Develop and implement marketing and communication plans.
• Oversee social media accounts and marketing materials.
• Liaise with internal and external stakeholders.

Skills

Marketing strategy development

Communication skills

Relationship-building

Storytelling abilities

Creative graphic design

Digital marketing

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Google Suite

Google Analytics

LucidPress

Sprout

Job description

Please see Special Instructions for more details.

*IMPORTANT*: Please provide a brief portfolio with samples relating to projects you led and/or to which you made significant contributions, including (but not limited to):

• Marketing plan;
• Creative collateral; and

Position Information

Job Title

Marketing and Communications Officer

EXISTING CNC CUPE Employees:

For all Administrative postings please disregard the following statement. For CUPE postings please refer to Article 9.01 (d) of the CUPE Collective Agreement to ensure you have met the eligibility requirements to apply to CUPE competitions.

Employment Status

Full Time

Employment Type

Leave Replacement

Job Summary

Under general supervision from the Associate Director, this role is responsible for projects and campaigns across the institution, and will work closely with department and/or Campus leadership to support their objectives and goals. This position generates and coordinates marketing resources and supports to promote College programs via digital and traditional media. This position liaises with all levels of staff and external vendors to ensure that marketing of programs and College initiatives are provided with current information/data, and in alignment with CNC’s strategic enrolment management plan.

Specific Duties

• Develops and implements marketing and communication plans and campaigns in accordance with CNC’s annual marketing strategy and cascading marketing and communications plan from CNC’s strategic plan.
• Fosters a “service excellence” environment in cooperation with others.
• In collaboration with the Digital and Social Media Officer, oversees CNC’s social media accounts in accordance with the College’s social media strategy.
• Oversees the development and execution of marketing materials/campaigns to successfully achieve College marketing goals and objectives.
• Develops, creates, and edits content for different marketing and communication purposes.
• Liaises with internal and external stakeholders on College-branded marketing and communication projects and campaigns.
• Coordinates creative elements for print, digital, and integrated projects consistent with established visual identity, branding, and design standards.
• Collaborates with marketing team in developing content marketing strategies, and connects with and educates leads and clients in order to improve conversions.
• Oversees project scheduling and budget requirements for marketing material development and production.
• Maintains ongoing relationships with external vendors to ensure service level agreements are being met.
• Provides data reports and recommendations to improve overall effectiveness, and assists in planning and developing new opportunities for marketing and communication plans, strategies, and reports.
• Follows current marketing trends and industry standards to monitor key industry developments, and apply best practices to client marketing initiatives.
• Captures/produces media (video, photo, audio) for marketing and promotional needs, as required.
• Supports internal communications on College wide projects and events.
• Serves as a representative of Marketing & Communications on various institutional committees.
• You will be part of a team actively engaged in contributing to and accomplishing the vision, mission, and goals of the College and in supporting the aspirations and needs of our learners and communities.
• You will promote a positive work atmosphere and communicating in a professional manner that demonstrates mutual respect with students and colleagues.
• Other duties as assigned by Associate Director or designate.

Skills & Qualifications

• Bachelor’s degree (or higher) specializing in Marketing, Business, Communications, or a related field.
• 3 years or more directly related experience effectively coordinating marketing and communications and/or media projects, or an equivalent combination of education and experience.
• Extensive knowledge of marketing principles, brand strategy, digital strategy, video strategy, and content strategy.
• Experience developing marketing strategies to achieve defined objectives.
• Proven success developing and implementing multi-channel marketing plans/campaigns including excellent command of digital marketing strategies and tactics for different markets (e.g. domestic, international, adult learners, Gen Z) an asset.
• Experience in digital marketing preferred.
• Strong interpersonal and relationship-building skills.
• Strong knowledge of digital, video and print production.
• Ability to reach appropriate target audience needs.
• Effective and engaging storytelling abilities.
• Creative ability utilizing current graphic design, social media and marketing software (Google Suite, Google analytics, LucidPress, Sprout, CRM, etc.).
• Strong decision-making, analytical and problem-solving skills.
• Experience in vendor relationship management.
• Strong writing, editing and proofing skills.
• Excellent verbal and presentation skills and an ability to communicate confidently across internal and external stakeholders of College.
• Experience providing strategic marketing and communications advice to internal/external clients regarding brand, messaging, tactics, channels, production, and design/creative.
• Experience with media buying, advertising, social media, event management, website management, budgeting, and stakeholder/community relations.
• Demonstrated project management skills and experience.
• Experience working in post secondary education, an asset.

Band

J

Grade

NA

Salary $74,688 per year

Location

Prince George

CNC Campus

CNC Campus Prince George

Province

BC

Country

Canada

Department

Marketing & Events

Posting Number 25-197SP

Employee Group Operational

Desired Start Date 12/01/2025

Position end date (if temporary or seasonal) 03/31/2026

Number of Hours per week 35

Posting Competition Status Accepting Applications

Number of Positions to fill 1

Open Date 11/26/2025

Screening/Close Date 12/08/2025

Remain Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Are you legally able to work in Canada?
  • Yes
  • No
• * Do you have a Bachelor’s degree (or higher) specializing in Marketing, Business, Communications, or a related field?
  • Yes
  • In progress
  • No
• * How many years of directly related experience effectively coordinating marketing and communications and/or media projects (or an equivalent combination of education and experience) do you have?
  • None
  • Less than 1 year
  • 1-2 years
  • 2-3 years
  • 3 years or more

Documents Needed To Apply

Required Documents

• Resume
• Cover Letter
• Portfolio

Optional Documents

• Media File
• Other
• Optional Credentials 1
• Optional Credentials 2

College of New Caledonia, Human Resources
3330 22 Ave, Prince George, BC V2N 1P8, Canada