Marketing Analytics & Performance Lead – B2B SaaS

Tech Manitoba; Winnipeg; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Health Spending Account

Excellent pension with employer conrib

Professional development opportunities

Volunteer days

Flexible work options

3 weeks vacation to start

Lifestyle Spending Account

Office events and perks

Job summary

Payworks, based in Winnipeg, Manitoba, is seeking a Marketing Performance & Analytics Specialist to lead end-to-end analytics across demand streams. This role supports performance reporting, attribution, and optimization decisions within a hybrid work setup.

The ideal candidate has 5+ years in B2B marketing analytics, with hands-on paid media and Salesforce expertise. The position offers a hybrid schedule in Winnipeg, comprehensive benefits, and opportunities for growth within a collaborative,

Qualifications

• 5 years in marketing analytics, demand generation, or performance marketing, ideally in B2B SaaS, HR tech, or financial services.
• Strong analytical capability with full-funnel reporting, attribution, and pipeline performance.
• Hands-on experience with paid media platforms (Google Ads, LinkedIn, Meta, StackAdapt).
• Experience with A/B and multivariate testing with a structured approach.
• Strong Salesforce skills including dashboards, funnel analysis, attribution modelling, and pipeline reporting.
• Experience with Data 360 is an asset.
• UTM governance and tracking validation knowledge.
• Familiarity with Marketing Cloud or similar platforms, and Clay data enrichment tools; proficiency with Monday.com.
• French language is an asset.

Responsibilities

• Own weekly and monthly performance reporting across all demand streams, channels, and campaigns.
• Maintain full-funnel conversion analysis and evolve Salesforce dashboards and reporting.
• Provide data-backed recommendations on where to invest, scale, or redirect budget.
• Design and run A/B and multivariate tests on landing pages, ads, and emails.
• Use ICP/Clay data to identify high-converting audiences and inform strategy.
• Assess AI-driven discovery channels and advise on investments.

Skills

Marketing analytics

Demand generation

Full-funnel reporting

Attribution modelling

Pipeline reporting

Salesforce dashboards

A/B testing

Multivariate testing

UTM governance

Paid media

Google Ads

LinkedIn Ads

Meta Ads

Programmatic

Clay data enrichment

Marketing Cloud

Monday.com

French (Bilingual)

Education

Related degree, diploma, or equivalent experience

Tools

Salesforce

Google Ads

LinkedIn

Meta

StackAdapt

Clay

Marketing Cloud

Monday.com

Job description

Payworks, based in Winnipeg, Manitoba, is seeking a Marketing Performance & Analytics Specialist to lead end-to-end analytics across demand streams. This role supports performance reporting, attribution, and optimization decisions within a hybrid work setup.

The ideal candidate has 5+ years in B2B marketing analytics, with hands-on paid media and Salesforce expertise. The position offers a hybrid schedule in Winnipeg, comprehensive benefits, and opportunities for growth within a collaborative,