Marketing Analytics Intern: Data-Driven Growth & Insights

Kensington Tours; Toronto; Hybrid; CAD 23,000 - 32,000; Full time

Job summary

Kensington Tours is seeking a Marketing Analytics Intern to turn raw data into actionable insights. You will partner with marketing across channels, advise on strategy, and own a stretch project to present to the team.

The role is full-time, hybrid, and highly autonomous, with hands-on work on web analytics platforms and dashboards. You will work with GA4, Amplitude, and Excel, with opportunities to expand into SQL/Python, depending on project needs.

Qualifications

• Experience with web analytics platforms (GA4, Amplitude, Adobe Analytics) or coursework/projects count.
• Experience working with data from multiple sources to create a single trustworthy view.
• Advanced Excel skills (pivot tables, lookups, data modeling, clear charting).
• Nice to have SQL and/or Python for querying, cleaning, and analyzing data.

Responsibilities

• Gather, clean, and analyze web data for marketing teams driving site traffic.
• Link marketing spend to results; identify over/underperforming campaigns and audience segments.
• Build dashboards in Amplitude or Power BI for self-serve insights.
• Consult with marketing partners to define success metrics and improve measurement.
• Lead a stretch project (e.g., attribution analysis or new reporting framework).

Tools

GA4/Amplitude analytics

Adobe Analytics

Excel

SQL

Python

Job description

Kensington Tours is seeking a Marketing Analytics Intern to turn raw data into actionable insights. You will partner with marketing across channels, advise on strategy, and own a stretch project to present to the team.

The role is full-time, hybrid, and highly autonomous, with hands-on work on web analytics platforms and dashboards. You will work with GA4, Amplitude, and Excel, with opportunities to expand into SQL/Python, depending on project needs.