Intern - Marketing Analytics Toronto, ON, Canada

Kensington Tours; Toronto; Hybride; CAD 23 000 - 32 000; Plein temps

Résumé du poste

Kensington Tours is seeking a Marketing Analytics Intern to turn raw data into actionable insights. You will partner with marketing across channels, advise on strategy, and own a stretch project to present to the team.

The role is full-time, hybrid, and highly autonomous, with hands-on work on web analytics platforms and dashboards. You will work with GA4, Amplitude, and Excel, with opportunities to expand into SQL/Python, depending on project needs.

Qualifications

• Experience with web analytics platforms (GA4, Amplitude, Adobe Analytics) or coursework/projects count.
• Experience working with data from multiple sources to create a single trustworthy view.
• Advanced Excel skills (pivot tables, lookups, data modeling, clear charting).
• Nice to have SQL and/or Python for querying, cleaning, and analyzing data.

Responsabilités

• Gather, clean, and analyze web data for marketing teams driving site traffic.
• Link marketing spend to results; identify over/underperforming campaigns and audience segments.
• Build dashboards in Amplitude or Power BI for self-serve insights.
• Consult with marketing partners to define success metrics and improve measurement.
• Lead a stretch project (e.g., attribution analysis or new reporting framework).

Outils

GA4/Amplitude analytics

Adobe Analytics

Excel

SQL

Python

Description du poste

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses - Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

As a Marketing Analytics Intern, you will work hands-on with web analytics platforms (GA4 and Amplitude) to turn raw data into insights that shape real marketing decisions. You will partner directly with marketing stakeholders across channels, advising on campaign strategy and helping the team understand what is working, what is not, and why. This role is highly autonomous: you will be trusted to own your work, and you will have room to take on a big stretch project in marketing or analytics that you can present to the team by the end of your internship.

Key Responsibilities

• Web Analytics. Gather, clean, and analyze web data for the marketing teams that drive traffic to our site (paid, email, social, SEO, and partnerships). Track traffic, engagement, and conversion trends, and translate what you find into clear, actionable recommendations.
• End-to-End Analysis. Connect marketing spend to results. Identify overperforming and underperforming campaigns, segment audiences, and dig into the small details (landing pages, funnel drop-offs, device or channel differences) that make a big impact. You will take an analysis from question to data to insight to recommendation.
• Dashboards and Reporting. Help build dashboards in Amplitude or Power BI so stakeholders can see results immediately and self-serve answers without waiting on an ad hoc request.
• Stakeholder Consulting. Meet with marketing partners to understand their goals, define success metrics, and recommend how to improve campaign performance and measurement.
• Stretch Project. Pick up and drive a larger initiative of your choosing, such as an attribution analysis, A/B test readout, customer journey study, or a new reporting framework, and share the results with the broader team.

Qualifications

• Experience with web analytics platforms such as GA4, Amplitude, Adobe Analytics, or equivalent (coursework, projects, or prior internships count).
• Experience working with fragmented data from multiple sources and combining it into a single, trustworthy view.
• Advanced Excel skills (pivot tables, lookups, data modeling, and clear charting).
• Nice to have: SQL and/or Python for querying, cleaning, and analyzing data.
• A curious mindset and a genuine desire to understand user behavior through data.
• Strong communication skills, with the ability to explain findings to non-technical audiences and tell a clear story with data.
• Interest in data, marketing, and UI/UX, and how they come together to shape the customer experience.
• Self-starter who is comfortable with ambiguity, asks good questions, and manages their own time.

What You’ll Gain

• Hands-on experience with industry-standard analytics and BI tools.
• Real ownership of work that influences live marketing campaigns and budget decisions.
• Regular exposure to marketing and analytics leaders, plus mentorship throughout the internship.
• A portfolio-ready project and the experience of presenting insights to stakeholders.

This is a full-time, hybrid internship offering $20 per hour for 40 hours per week.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.