Marketing Analyst, Attribution - ShareGate

Workleap Inc.; Montreal (administrative region); Hybrid; CAD 100,000 - 140,000; Full time

Benefits offered by this job

LTIP

RRSP

Health insurance

Wellness budget

Remote work

Office access

In-person events

Claude access

Job summary

Workleap Inc. is seeking a Revenue Operations Business Partner to own ShareGate’s marketing attribution architecture and deliver executive-ready analytics.

You’ll partner with the Director of Marketing and the Marketing Ops Manager to optimize campaigns across inbound and channel, turning data into actionable decisions for revenue growth. This role sits in RevOps, reporting to the Director of RevOps; you’ll build a coherent data foundation and guide investment with concrete, data-driven

Qualifications

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company.
• Deep hands-on HubSpot expertise — non-negotiable. You've built, broken and rebuilt campaign, lifecycle and reporting logic inside it.
• A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question.
• Fluency with the mechanics underneath: UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy.
• An analyst's instinct: you chase the "why" behind a number before anyone asks you to.
• The ability to take a messy dataset and turn it into a two-slide answer a CRO can act on.
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy.
• Bonus: experience with HockeyStack or a comparable attribution platform.

Responsibilities

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives.
• Drive marketing performance by diagnosing what's working and what isn't across inbound and channel, so budget shifts to the highest-return programs.
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions.
• Integrate AI into the analysis workflow — we run on Claude - to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project.

Skills

HubSpot

Marketing analytics

Attribution models

UTM governance

Data storytelling

AI-assisted analysis

HockeyStack

Tools

HubSpot

Job description

Company Description

Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines:Workleap Agent, our newest solution built to make every manager more effective, andShareGate, the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.

Your role

ShareGate is a close to $100M ARR business that grows through two very different engines: inbound and channel. We've just finished our CRM migration and locked down our revenue architecture, which means for the first time the data is clean enough to answer the question we've never been able to answer properly — what marketing actually drives revenue, and where the next dollar should go. This role exists to own that answer. You'll be the analytical counterpart to our marketing ops lead, working side by side with ShareGate's Director of Marketing to turn campaign and attribution data into decisions the marketing team and the exec team can act on.

Your impact

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives, so attribution questions get one clear answer;
• Drive marketing performance by diagnosing what's working and what isn't across inbound and channel, so budget shifts to the highest-return programs every quarter instead of every fiscal year;
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions;
• Integrate AI into the analysis workflow — we run on Claude - to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project.

Your team

The next 6 to 12 months are a build. This role has never existed at Workleap, and you're inheriting a business that just finished cleaning its foundations: the CRM migration is done, the revenue architecture is set, and attribution visibility is still scattered across two systems. Your first mandate is to make that architecture coherent and legible — then use it to tell ShareGate's marketing team where to invest and where to pull back.

RevOps at Workleap is split into two halves. One is Systems & Operations, which owns automation, CRM architecture and AI GTM tooling. The other — yours — is a group of GTM business partners embedded with the business units they serve, accountable for their stakeholder's performance: forecasting, funnel conversion, quota attainment, velocity. You'll report to the Director of RevOps and pair tightly with our Marketing Ops Manager, who owns the systems and campaign execution, while you own the data and its interpretation.

What you'll bring

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company;
• Deep hands-on HubSpot expertise — non-negotiable. You've built, broken and rebuilt campaign, lifecycle and reporting logic inside it;
• A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question;
• Fluency with the mechanics underneath: UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy;
• An analyst's instinct: you chase the "why" behind a number before anyone asks you to;
• The ability to take a messy dataset and turn it into a two-slide answer a CRO can act on;
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy;
• Bonus: experience with HockeyStack or a comparable attribution platform.

What the job comes with

• Base salary: $100k to $130k / OTE: $110k-$140k. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
• LTIP program, share in Workleap's long-term growth;
• RRSP + Family health insurance + telemedicine + annual wellness budget;
• Flexible vacation policy;
• Remote work, with access to our Montreal office;
• In-person gathering twice a year;
• Claude access, for everyone.

Note: The internal title for this role is Revenue Operations Business Partner.

What drives us

At Workleap, we build software that sits at the center of how people experience work, every day, at every level.

We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home.

We're builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.

If you want real impact and a place where your decisions matter, this is it.